Business Q&A: Marketing Plan who is person in charge in the company to prepare it & which companies needs marketing plan?

Marketing

marketing question by war_1948: Marketing Plan who is person in charge in the company to prepare it & which companies needs marketing plan?
Who should prepare the marketing plan is it enough for one person to prepare it?
What type of companies needs marketing plan for example Investment Company needs a marketing plan?

marketing best answer:

Answer by Biz Advisor
Typically the Marketing VP or Manager or Director (senior marketer) is responsible for the marketing plan, although she/he also has input from other departments such as sales, operations, finance, product development. In a small business, one person can be responsible for developing the marketing plan.

All businesses need a marketing plan: it is the foundation for sales (without marketing planning, sales can be a scattered effort).

Yes an Investment Company needs a marketing plan: what’s the market segmentation, target market, product differentiation, product life-cycle, promotion plan, pricing strategy, distribution program and so much more.

Continue reading Business Q&A: Marketing Plan who is person in charge in the company to prepare it & which companies needs marketing plan?

Tips And Ideas To Help Make Your Article Marketing Successful

If you want to boost your sales and attract more customers, you have to learn how to address them. You do not need a marketing degree to succeed. Just start learning what you need to know right here from this article.

Offering a free report works well as an incentive for readers to sign up to get your newsletter. You can write the article or hire someone, and it should try and persuade the reader to want more information. The article needs to provide relevant information related to your product and industry.

Shorten your paragraphs. People tend to have more distractions on the computer than they do with a paper volume in hand. To counteract this tendency toward distraction, keep each paragraph and your articles overall concise.

Do some legwork and figure out what kind of articles your visitors will want to read. It could take some time to find the right kind of advertising, so you may want to switch it up every once in a while with new topics and designs. It takes a little bit of time and research to find out what works and what doesn’t, but it is totally worth it.

TIP! Use the DNF (do not follow) option on your webpage if allowing unrestricted users to comment on your pages. Whenever a user leaves comment spam (links to unwanted sites), web crawlers will be notified by the “no follow” attribute and not follow that link.

Search Engines

Posting fresh articles often, can really be beneficial. Search engines have scheduling bots that determine how often to return to your site to re-index the content. Search engines index your website more frequently when new content is added regularly, and that means that your articles serve their intended purpose of converting customers faster.

Make certain you submit a large number of articles. If you post your articles on blog networks, you should submit your work in a consistent and regular manner. Submit a lot of articles when your goal is to promote a single keyword. Most keywords are now highly competitive. To counter this, you must provide at a minimum five articles to various directories and at least ten to different public blog networks. For private blog networks, try to submit at least fifty posts for a good ranking.

Promote your leadership by staring a blog to go along with your online business. Let your personality shine through on your blog by posting thoughtful, humorous articles that show your readers a softer side of you. Talking about current trends in your industry will help customers and potential customers see that you are on top of things.

TIP! Try outsourcing. If you are not a very good writer or you don’t have time to write, hire someone who can write articles for you.

Maximize the benefit of your articles by including at least one keyword or keyword phrase. Place the keyword in as many strategic areas as possible, including the title, the header, the subtitles and the URL. Employ the keyword multiple times in the article itself. By using keywords appropriately, your articles will stand out in search engine results. This can help boost your website traffic and lead to more profitable sales.

This article has given many examples on how to utilize article promotion. Your business is sure to benefit from these techniques to get your product in front of more people.

Opening Your Mind To The World Of Article Marketing

Though there are a couple of ways you can be successful with this form of marketing without being able to write well. This piece tells you how article submission works and what the potential benefits are to you. It gives advice about whether hiring a professional to write your articles is a good idea, as well as some of the pitfalls to avoid.

In return for newsletter sign-ups, provide a free report. You or someone else can write this report, but it’s important that someone writes it because it convinces potential customers to subscribe to your e-mails. Just be sure that your report is similar to your niche.

Design a logo. A great logo isn’t just reserved for a big corporation or ultra-rich company. People who frequent your page will begin to associate you with your logo, and if they come across it somewhere else on the Internet, they will be reminded of your products. Your desire should be to give readers something familiar to keep in their minds, so they will return.

Like this pointer, keep your paragraphs concise. Research suggests that people may be more easily distracted while reading online than while reading a printed text. Because of this, you need to keep the article, as well as the paragraphs that make it up, short.

TIP! Outsourcing is something to consider. If writing articles does not fit into your schedule, or you doubt your skills and ability, think about paying someone else to do this work.

Provide your readers with useful information. Your customers will always be on the lookout to get something from your article. If you provide them with that, they will come back for more.

Post the articles you write on your site first, so you can get some SEO “juice”. This is an easy way to boost your traffic and search engine rankings. Search engines favor sites with regular updates, and therefore placing your articles there will help you achieve better rankings.

Invest a bit of yourself into the articles you write. Personal touches make your articles more appealing than if they are dry and impersonal. You need to show honesty by producing articles in your own style. Readers appreciate your effort and will come back more often.

Mix your article with different technical information. For example, if you’re attempting to market a very technical product, you should make sure you include this fact. That said, putting the information in layman’s terms could help introduce people to the product, as well. You should try to address and appease all of your readers so that they will all respect you as a writer and look for your writing in the future.

TIP! Become an avid reader if you want to become a better writer. As comprehension improves, your writing style will also improve.

All sorts of writing styles should be used in your writing. If your article covers technical information, make sure to include it. You should also include a more layman-style explanation for basic visitors. You’ll be respected if you make sure that your content is accessible to everyone in your market.

Reading can help you write quality, informative articles. Reading can boost your comprehension levels and making your writing flow smoother. Your writing skills are integral, as this will help to find tune them. If you keep reading, you will see the results in your writing.

Do not use excessive keywords when you write your articles. Using a keyword in excess of five times per article will send up a red flag to both your customers and the search engines. Using your keyword a few times and in the right places keeps the article flowing nicely.

Article marketing is a big undertaking because you want to produce enough articles to maximize your marketing efforts and you want the articles to be interesting. When someone reads your articles you want them to come away with new and valuable information. This will increase the likelihood that your readers will continue to read your articles. You also want to provide your readers with articles frequently so that your articles become a regular part of their reading diet. This process will become easier with more practice.

TIP! Try not to be a copycat. Content that is fresh will enhance the reputation of your site and prompt visitors to return often.

It is important to pay attention to article directory rules. There are varied submission guidelines for each directory.

Take the advice of those experts in article syndication carefully. A lot of people make money writing articles, but not a lot make money by telling others how to do it. This does not mean they have nothing to offer. Just keep it in perspective.

There are many online resources available to you, and different perspectives on the best way to get started. If you are looking for information on utilizing article advertising properly, this article can help.

The title can carry even more weight than the actual article. If the title isn’t good, no one will want to read the piece. Make sure it is relevant to readers and interesting as well. Make sure the reader knows what they are in for with your article from the title.

TIP! To make your readers feel more engaged, write with a warm, conversational tone. This allows the message to be friendly and dismisses the formality that is everywhere online.

Learn The Most Popular And Effective Article Marketing Tips

Stay positive and keep updating your strategy to get what you can out of article marketing. But you need to learn a few things about these new marketing techniques. Article marketing is no different. It offers great benefits if you are dedicated enough to learn a few things about the process. The tips laid out in this article should help you choose a marketing method that best suits your needs.

Before you submit content to the major article directories, you should check the rules in order to avoid any problems. You should make sure you stay on good terms with the article directories by following the rules.

When thinking of topics for articles, try to write about solutions to issues that people might have. If your article actually addresses an issue that your reader has been wondering about, he or she will surely seek your advice in the future.

When preparing to write your own content, take the personal approach of expressing yourself. Work with language that is most familiar to you; if you find yourself trying to use words that you are not knowledgeable about, you may have difficulty coming across as authoritative. Your readers will realize that you didn’t write this from your own voice, and they might stop reading your content.

TIP! Make sure that your article reads well for readers who are experienced in the field as well as novices. If you are writing an article about a technical product, you will need to have some technical information.

Article Directories

Article directories can be a great tool to use. Article directories will help you achieve a higher ranking in search engine results. Your articles will likely be chosen, and this gives you plenty of free publicity.

Set up more than one account with eZinearticles. You can have multiple accounts using different pen names, which is fine as long as you continue to upload quality content. You should include keywords that are the same but use different pen names.

Do not copy anyone else. Staying innovative and unique gives you the most marketing power. If you write without a purpose and copy others, then you will not do well over time.

TIP! Many people try to write their own articles to use for article marketing purposes. Writing does take talent.

There are services that can help distribute your articles in order to gain a wider readership. These services will promote your work for you by submitting your content to all the popular directories. Evaluate whether this service is necessary before spending the money.

You need to figure out the best way to market your articles. Submitting your articles to one of the many online article directories is an excellent first step; many offer this service for free. To receive more traffic, be sure to place your articles on multiple online directories.

Promote your leadership by staring a blog to go along with your online business. Post articles to your blog that demonstrate your honor, integrity and thoughtfulness. If you are able to intelligently discuss what is happening in your field, people will recognize that you are keeping up to date on current trends.

In an article intended for marketing purposes, avoid spreading the piece over several pages. Splitting your article is tempting as it allows more pages and space for advertising and keywords. Readers often become annoyed with multi-page articles, and are more apt to read a shorter, single-page article. Try to include a link on your website that allows your readers to read the article on a single page.

TIP! Be sure that the content that you provide when article marketing is organized and informative. Before you begin you should gather all the information you can.

When marketing your article you should make sure you have included relevant search terms in the body. Your potential buyers can then locate your article with ease, eliminating the need to sift through hundreds of irrelevant search results to find the information they are seeking. Make sure that you only use language that is relevant to whatever article you happen to be promoting.

To keep both you and your reader interested, write a variety of different types of articles. You will keep your readers interested by mixing in some how-to articles and maybe some articles that define some niche terms. This not only interests your readers but can bring new readers up to speed on various topics. Do some question and answer articles as well.

Grab attention with your headlines, so they are compelling to readers. Headlines are what draw readers in, so make that your top priority. This helps ensure people will be compelled to read more. One clever method is to place a question within your title that can only be answered by reading your article. You can draw people in by playing to their emotions.

This will inform your readers how you can help them. Your title should explain the benefits of your article to visitors; this will increase the chances that they will read it.

TIP! Your articles should range from 400 to 600 words in length. Articles that are too long may cause readers to lose interest.

If a potential buyer thinks you are an expert because you wrote a thorough and professional article, they will be more likely to purchase your product or service. The better your article is viewed the more likely you will get a good review and customers will pass the word on to their friends and family.

Check that your settings for sharing are appropriate for public access on your Facebook page. You need everyone to have the ability to see your stuff and to have the opportunity to share, so check your settings before going live. Also make sure that you post information that people will be interested in sharing.

Again, you want to remain on top of your game when it comes to your marketing strategies and methods, but without first learning about these methods, you won’t be as successful as you would like. With the help of this article and the tips provided, you could learn about article marketing and gain a better understanding of a highly effective method of marketing online today

It is important to do plenty of research on keywords before you write any articles. Using proper keywords may help you earn more traffic for your articles.

TIP! Resist the temptation to use the same article across different indexes. As part of the article marketing strategy, there are numerous article indexes that can be capitalized on.

Affiliate Promotion And You: A Basic Guide

Online marketing is, by the speedy standards of the online world, a venerable marketing strategy. Affiliate programs have been generating revenue for webmasters for a good number of years. There is a ton of information on internet marketing that can be had. The tips in this article are designed to help both people who are new to online marketing, and people who already have a decent level of experience.

You need to find out exactly how all orders are tracked before signing with any marketing programs. Lost orders can lead to losing profit from commissions.

Let your customers know you are online marketing and know the effects of telling them. Web marketing is simply another marketing strategy and should never be fraudulently hidden. When you show your customers the reasons you use this type of marketing, they will probably be more responsive.

If you want a great boost in affiliate advertising, promote through other programs that are targeting the same audience. Going through many sites with similar affiliate programs gives visitors many links to select from.

It is important to try to find ways to improve on your methods, especially when it to monotonous things such as checking email. If you condense the points included in the emails into an easy to read text document, you’ll end up bettering your productivity. Save yourself time by referring to this document.

Consider using secret links. Hyperlinking words or phrases in your text to related affiliate pages is one way to organically integrate affiliate links. Be honest, but carefully consider all possible options for placement. Be sure to talk to your clients about the context of the link so they will not be surprised by its content.

Affiliate programs do not all offer the same thing. They each have different degrees of flexibility and products.

Treat your readers like personal friends. Your readers will search for and click referral links if they like your content well enough to make a purchase.

While internet marketing has the potential to generate impressive profits, success is unlikely without knowledge and skills. You should constantly strive to increase your website’s search engine ranking. The higher it is, the better. Doing this ensures better profits and affiliate links.

Attach a deadline to the products that you are marketing through affiliate programs. Some visitors may be more inclined to purchase your product if they see that their window of opportunity is dwindling. Using deadlines and specials is a good way to boost sales.

You need to be quite aware of who your target audience is in online marketing. Your work should reflect the needs and desires of your readers. Understand what exactly is drawing them to your site. What are they looking at?

There is plenty of money to be made through affiliate promotion. However, as with any new business venture, you need to be armed with the proper knowledge before profitable returns will be realized.

Ways To Build Traffic And Boost Your Income With Affiliate Marketing

This requires you to develop your own methods, which may be drastically different from those of your predecessors. This article details some of the main similarities that are exhibited in the majority of companies.

You need to think about how your article affiliate marketing is leveraging the power of social media. Social media is certainly considered important to Google. Google takes the relationship between affiliate marketing sites and social media into account. Facebook and Twitter are linked with pages by comments and tweets.

Try asking for a raise if you are generating a good amount of leads. If your marketing strategies are solid and you are generating enough revenue, the affiliate company will give you more money in order to ensure you keep doing what you are doing.

Always use positive language in the affiliate marketing content that you create. Even small negative phrases should be removed. g.

Affiliate Partners

Affiliate partners who have a good relationship should exchange information often, even daily if necessary. You protect your revenue system by keeping free and copious communication. The best affiliate partners are priceless and you should do everything in your power to care for them.

One way to make affiliate marketing pay off is to recruit willing, suitable customers into being affiliates for you. Consider offering affiliate status for customers who regularly purchase your products. Using your customers as affiliates can turn a few sales in many. Customers who become your affiliates can exponentially increase your own traffic, and ultimately, your profits.

To make the most out of affiliate marketing, keep only the programs that are making you the most money. Make sure to review your affiliates to see their performance. Removing low-performing affiliates will allow you to create room for advertisers who will earn you more money.

Payment Options

In order to make sure the money gets where it needs to be, you need to consider affiliate companies that provide different payment options. There are those companies that only cut checks, but many affiliate companies have a variety of payment options.

Becoming successful in affiliate marketing means learning the best methods to promote your products. Just because a free option has been offered to you as an affiliate, does not mean that you need to start with this one. Although nothing is wrong by using free methods, it is vital to understand which of these methods are helpful in reaching your goals.

It is necessary that you know your target audience when choosing affiliates. If your site is about video games, putting random financial services affiliate links on your site probably won’t get you that far. Visitors to you site come because they are looking for specific information, products, and services. Place ads on your site to match your visitors interest.

Always consider peripherals whenever you are creating affiliate links. Perhaps a portable beverage container would make sense as well.

Affiliate marketing success includes both front-end and back-end sales. If a customer has purchased an item because of your work, you should also get commission when they purchase the same item in the future. Make sure you team up with affiliate partners that give you a certain percentage of back-end sales too.

These methods are used because they’re proven to be effective at drawing in more customers. All that you need to propel your efforts is to determine what customizations your approach may require

Getting The Hang Of Article Syndication With These Tactics

Promote your business and website by creating different content that can be posted throughout the internet. This content can link to your own website. This method of letting others know what you have to offer is article syndication. Read the following tips to increase your chances of success in article submission.

Provide free short reports to try to get people to sign up to get your newsletter. You can write it or hire someone else to, but it will attract more email sign-ups. Just be sure that your report is similar to your niche.

You should submit to blog networks, not just article directories. Blogging is popular now, and getting your foot int he door will likely increase the traffic to your website. Incorporate your details into every article to make sure people know where to find your blog or website for future reference.

Use offers of something free! A customer will always be happy when they get something for free. Also, freebies that have your logo on them can benefit you with free advertising when your customers use them in public. Choose a logo that is relevant to your business and focus on making it visible.

TIP! When attempting to market articles to drive traffic or sell products, a lot of people decide to do this work themselves. Remember that writing requires talent.

Make sure you write what you know and showcase yourself within your article. Use your originality and personality; that will help you appeal to people more than a dry article pushing your products. Always be honest in your articles and allow your style to become evident. The people that read your articles will appreciate this and will probably come back for more.

Take advantage of social media! Sites like Twitter and Facebook can be used to gain new readership. Post a status update whenever you have a new article written to attract the attention of your readers or followers. It’s a great idea to also ask them to pass on the word about your articles to their friends to grow your audience further.

A creative and interesting article headline is essential. An interesting headline will catch visitor’s attention easier than a boring headline. Brainstorm a bit before settling for a headline. You could even ask a family member or friend of what they think.

After writing articles for some time, you will have created a large amount of online work–a great deal of articles all through the Internet. Create an eBook that contains your best articles and sell it or use it as a free promotion to your customers. If the eBook is well written, others will share it and it can generate even more customers for you.

TIP! The headlines of your articles are extremely important. Sometimes a quality headline is all the reader needs to keep reading.

Article Advertising

Now you are aware of how to create good articles and link to your site, you can start article advertising. Use article advertising with other marketing techniques for even greater results.

Reaching Your Business Goals Through Article Promotion

In terms of marketing with articles, among the simplest techniques is that of using article directories. This method is great because it helps your website get more traffic. Lots of directories are available at no cost, and let you place links in your articles. You can spin articles and submit as many times as you wish.

Create articles that are relevant and informative. By writing articles related to your business, you can brand yourself as an expert in your chosen niche and earn the trust of potential customers. You will increase your search engine rankings when you have a large variety of your individualized content.

Most articles, unless they are specifically deleted, will stay on the internet forever. They can be used again and again to direct new traffic to your website. Use articles promoting other articles to bring people into your networks and improve the audience for your site.

If your customer reads a good review it will encourage them to buy from you. Include a section in your website where your customers can go to read real testimonials of people satisfied with your products.

TIP! Start a controversy if you are hitting a wall with your content. Debate on hot topics or about current celebrities.

The target audience is the most important component of article submission. If you’re writing on a casual bog, keep content personable and short. If you are writing for professional sites, ensure your content is rich in information and well researched.

Be certain your article has a title which is catchy. Your goal should be having your articles engage readers, and the fastest way is to have a heading which is intersting to viewers. Try adding a keyword and constructing a statement or question.

Got writer’s block? Look to the news for interesting stories that you can tie to your niche. Try creating email alerts for news sites that will keep you up to date. Staying current is very important towards keeping people as interested as possible.

Use tools to maximize your visibility. Many tools allow you to submit an article to directories by the hundreds. Some of these cost money, but there are some that are free. You will gain a lot of readers thanks to these free tools and services.

TIP! There are many article directories that you might choose to submit your articles to. Read through the submission requirements for article directories to maximize the results of your submission.

Article directories help article writers to get more traffic. The service is without cost to the user, easy to use and it can help to increase website recognition. The more information your provide, the more the search engines will have to help increase your rankings.

Tips For A Smart And Successful Affiliate Marketer

If you have a knack for finding a niche, you might be a great affiliate marketer. With thousands of companies and millions of products to choose from, you can be an affiliate for any type of business you choose. However, you will first need to know more about online marketing. We will cover some vital information in this article.

Always disclose when you are using web marketing and see how it affects your readers and visitors in a positive manner. As with any other type of business, being up-front and trustworthy will help you in online marketing. If your readers understand why they should use a link then they may follow your links.

Trying to market popular products can be bad news in terms of your affiliate status. Most affiliate sellers want to promote quality goods, but hot sellers are not always quality products. Fierce competition will likely go hand in hand with a very popular product. It is entirely possible that you will not make any kind of income.

Always look to join internet marketing companies that provide more than one payment option so you can have multiple ways to access your money. Companies have different payment options such as check by mail, direct deposit through your bank and online options like AlertPay and PayPal.

Try to use secret links. There are different ways to include links to affiliate products without making it too obvious. Be honest about the fact that you are including links, and be sure to use techniques that will make including them more palatable. Tell your readers why you chose to place the links so that tehy will not remain skeptical.

Affiliate Companies

Only do business with generous and fair affiliate companies. The only companies that you should deal with should offer at least 20 percent of the amount of profit realized on each item that you sell. High quality affiliate companies will respect your efforts and offer you an accordingly substantial commission to keep you returning for more business with them.

Give careful consideration to products you want to promote before doing so. You might need to teach yourself how to arrange your affiliate links, but once you know how, you will see more regular profits.

Online marketing is great for businesses that have a strategy. In order for you to succeed, you will have to find ways to obtain high ranks for your blog and website on search engines. This will allow you to qualify for better affiliate programs and income growth.

Good affiliates will have a higher conversion ratio than their competitors are the ones you should choose to work with. Earning 1% is a good ratio to achieve.

For any kind of marketing to work, you need to be familiar with your target audience. Understanding their wants, and needs is a smart marketing move. Knowing why people choose to do business with you can be very helpful. What is something they could be looking at?

You will very rarely get a lifetime commission when you are doing web marketing. However, it doesn’t hurt to seek these programs out, as they can be highly rewarding. Vendors pay the webmaster a commission for purchases made by the customers steered to them by the webmaster. Most affiliate companies will only pay the affiliate seller a commission if a consumer purchases within a certain amount of time. Because of this feature, you should seek out these types of commissions.

Write a handwritten advertisement, scan it and publish it on your website. When potential customers see a personal touch on your website, they will realize that this company is run by a real person, and that can lead to dramatically higher sales. If others have difficulty understanding your handwriting, have someone do it for you.

Tracking systems that are owned by a vendor can be a scam. Don’t let this happen to you by using tracking software with a good reputation.

It is not helpful to put all your work into only a couple of web marketing campaigns. Have a wide array of products in your inventory. A well-spread portfolio of affiliates and products will protect you from heavy losses should you have to drop one when it becomes unprofitable. If you have the time, add more affiliate partners to increase your income, but avoid spreading yourself too thin.

Internet Marketing

Success in internet marketing requires a lot more than just finding your niche or preferred product to promote. As mentioned previously, there is a lot of information about affiliate promotion than you may have thought. This advice will be of service to you as you implement your own internet marketing strategy. Consider what you’re learning and put it into practice.

Pew: Localities Squeezed by Reduction in State Aid and Property Taxes, Growing Demand for Services

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WASHINGTON, June 1, 2012 /PRNewswire-USNewswire/ — While states slowly rebound from the Great Recession, many local governments are struggling with unprecedented fiscal challenges. For the first time since 1980, state aid and property taxes, two primary sources of funding, are dropping simultaneously, according to a new report, The Local Squeeze, released today by The Pew Charitable Trusts. The decrease in revenue, alongside increased demand, is forcing many cities, counties and school districts to eliminate jobs; increase class sizes and shorten school days; reduce services such as public safety, library hours and trash collection; and privatize functions such as park maintenance and 911 dispatching, among other measures.

“In many places, the impact of revenue shortfalls and increased need for services has been wide and deep,” said Robert Zahradnik, director of research for Pew’s new American Cities Project. “Going forward, local policy makers will have more tough choices to make. It is unclear whether these changes will be temporary or permanent, but the impacts of the squeeze will be felt for years to come. “

This is the first research report by the American Cities Project, which focuses on the biggest city in each of the nation’s 30 largest metropolitan areas and aims to help policy makers understand key challenges and promising approaches. The project will analyze three major topics: How city governments have dealt with the fiscal pressures compounded by the economic downturn; how cities vary in service delivery, and what this means for their residents; and key factors that will affect their resiliency in the years to come, such as changing demographics.

According to the report, property tax revenue, which accounts for nearly 30 percent of local budgets, is shrinking, reflecting the drop in real estate prices during the recession. Home prices fell by nearly 20 percent since 2007, with some states, like Arizona, seeing much sharper declines. In 2010, property tax collections were 2.5 percent ($ 11.9 billion) lower than in 2009. The drop was even greater in 2011—3.1 percent—and declines are expected to continue in 2012 and 2013. To cover this shortfall, some localities have raised rates, but many are limited from doing so by state law.

At the same time, state aid, which on average amounts to almost one-third of local budgets, has also declined. In fiscal year 2010, it dropped by $ 12.6 billion, or 2.6 percent. Twenty-six states reported reduced funding for fiscal year 2011. Nebraska, for example, cancelled all state aid to cities and counties that year. School districts, which historically have been spared, are now frequent targets—in the 2011-2012 school year, 37 states cut their funding. A number of districts, cities, and counties are fighting back with lawsuits, but policy makers in some states, such as New Jersey and Ohio, argue that reduced aid will encourage local governments to become more efficient and make more strategic budget choices.

The revenue shortfalls are occurring as demand for government services grows, fueled by stubborn unemployment rates and population growth, among other factors. To meet these needs with fewer resources, many localities are reducing the level of services they provide and the size of their workforce. Local governments have shed half a million jobs from 2008 to 2011, including close to 100,000 workers in California. They also are rethinking the way they do business. Some policy makers have promoted privatization, regional partnerships or technological innovations to try to reduce costs and increase efficiency.

Localities are also closely monitoring their credit rating—and while bankruptcies and defaults remain rare, the drops in state aid and property tax revenues and the slow recovery have hampered some governments’ ability to borrow.

“Many localities face a rough road ahead,” said Zahradnik. “In communities across the country, residents are feeling the impact of budget challenges on their everyday lives.” 

To read the full report, please visit pewstates.org/cities. The website currently features an interactive tool designed to help users compare and contrast key data points for the 30 cities.

The Pew Charitable Trusts is driven by the power of knowledge to solve today’s most challenging problems. Pew applies a rigorous, analytical approach to improve public policy, inform the public and stimulate civic life. www.pewtrusts.org

SOURCE The Pew Charitable Trusts

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