Accomplish Competitive Article Promotion Strategies Using These Suggestions

Writing quality articles to promote your business is not very hard. By learning all that you can about article submission, you will be able to start moving forward to begin. Read along so you can figure out what you have to gain from all this.

Make sure your material will be relevant in the future. Steer clear of trendy, short-live content. You want your content to be engaging for readers a year after you write it. If your readers can still use your old content, then they’ll definitely like your newer content.

When you send an email to your mailing list, ask for feedback. Most consumers enjoy giving input to a business. Letting them give you feedback lets them give you their ideas. Use the feedback you get to improve your techniques.

If you have a site that allows people to post things to your page like comments, the “no follow” link attribute should be used. If someone shares spam, search engine spiders will not follow the link and it will not be associated with your site. This will prevent you from linking to spam sites that can and may negatively affect the reputation of your own site.

TIP! Many consumers are persuaded not by your sales materials but by other consumers. The easiest way to provide this info to your customers is through the use of testimonials posted to your site.

Provide your readers with useful information. The key to building long-term business relationships with your visitors and potential clients lies in providing them with valuable, informative content.

Tools can be used to increase your visibility. There are a lot out there that can send in your article to a variety of directories, more than you could do on your own. There is a fee for many of these tools, but there are some that are free. Find these tools so that you can get more readers without spending a fortune.

Reading can help your writing. Comprehension abilities improve through reading, and this can help enhance your writing greatly. Reading more material will increase the level of your writing skill. This will help your brain develop new synapses which will help improve your writing skills.

Many people market articles that boost traffic and sales for themselves. Remember that writing requires talent. You may have a good handle on grammar and know the rules of punctuation. However, if you do not have a passion for it, you will soon be bored. In truth, there is more to writing than just knowing the rules. Writing is an art, not a science.

TIP! One option is to have someone else write the articles. If you are not a very good writer or you don’t have time to write, hire someone who can write articles for you.

If you want to succeed at article syndication, you must produce high volume, high quality work. This will help your readers out when you are able to constantly give them useful content. The more you write the easier it will be for you to produce information on a regular basis.

Internet marketing and SEO are valuable strategies to implement when you begin your article marketing venture. You have to use SEO strategies in order to help increase your article rankings. If you publish it and do nothing more, they won’t come. You need to approach things directly by having a goal in your mind.

Be sure your articles actually deliver a helpful message.` If your article does manage to solve a visitor’s problem, that visitor will likely seek out your other work.

Try to avoid defaulting to an automatic writing service for your article marketing goals. While they can provide you with a lot of articles in a short amount of time, they cannot guarantee quality. Some aren’t even written by native English speakers. Do yourself a favor and stick to writing your own content; once you get the hang of it, you can write more articles in a shorter period of time.

TIP! Relate your article to the subject at hand. If someone clicks on something to find a surprise, they will probably never return.

Relate your article to the subject at hand. Having a link that does not match the link you are covering ensures that your reader will stop reading your content. Search engines may also notice this lack of content in their crawling and decrease your search rankings.

The title that you choose should generate interest, and is really important for traffic. Readers see a dull headline and automatically assume that the article itself is just as dull. Stick with relevant topics and focus on writing content that flows. The reader should know exactly what the article is about when they click the link to go to your article.

If a celebrity of any kind has been seen using the product, inquire about permissions to use that information to your benefit. This particular type of endorsement has the power to generate a high demand for your product. Do not, however, make any false claims. This can get you into serious legal trouble.

If local or national celebrities have been spotted using your product, don’t be shy to ask permission to pass along the fact. This is the kind of unpaid endorsement that can create a great demand for the product. However, never lie about the usage of your product or make false claims. You can find yourself in a lot of trouble by doing so.

TIP! Each paragraph should be 3-5 sentences. The article should be no more than 700 words.

Before marketing an article, observe content already available from the publisher and other articles that address the same topic. You can better create your article to compete if you know what everyone else is doing.

When writing articles, always write about interesting topics and make new content. No one wants to go over an article that looks just like something they have read before. People also don’t enjoy reading about things that are way too obscure, either.

You, hopefully, have less stress about article advertising after going through this article. While it provided you with plenty of information, you may want to check out other sources, too. You can guarantee success for yourself only if you are willing to work hard and take advantage of every opportunity.

Create articles in a friendly, casual manner; this will make it easier for your readers to connect with your content. The tone of a lot of articles on the internet is formal. You can differeniate your articles by using a lighthearted and relaxed tone. Visitors will find it refreshing that there is indeed a human being who has put some thought into the writing.

TIP! Are you looking for inspiration to help you write articles? Look through the news to find good ideas for your market audience. Google Alerts allow you to find out what’s happening in your niche every day by email.

Not Having Success With Article Marketing? These Tips Can Help!

It’s becoming more popular to use advertising to build a business and increase revenue. Becoming an article marketer provides great exposure all over the Internet and gets people interested in your products or services. Follow some of these article submission tips to help get started.

Avoid posting the same article in a huge number of different places. When pursuing your article syndication strategy, there are many article indexes at your disposal. The same article should not be posted at hundreds of indexes. In reality, that’s a bad idea. Search engine designers expect people to try this, so web page rankings actually plummet for links that appear in these over-submitted articles.

After you’ve been creating articles for quite some time, you’ll have quite a bit of work that goes all over the Internet. Choose the best of the bunch and publish them as an eBook which you either give away on your site (especially in return for signing up for a mailing list), or even sell on Amazon. As long as your eBook contains good information, people will share it with others which can mean increased business.

Don’t feel that you need to stick rigidly to AP style requirements when creating your SEO content. This allows you to make SEO references that work within blogs, articles or descriptions. Your writing should still be grammatically correct, but it doesn’t have to sound stringent.

TIP! Ensure that your content for the email list is heavy with content. Sending out junk emails will only give you a bad name and these days they are actually unlawful.

Improve your visibility by using some quality tools. Many submission tools are available online. These submit your articles to hundreds of article directories at a time. Some of these cost money, but there are some that are free. Search for these in order to boost traffic and save money.

Read as much as you can; it will positively impact your writing. Good readers also tend to be good writers because they know how to create a good flow. By reading often, your writing will take on new levels of complexity. Reading material of any sort is helpful; the key is to keep reading.

Try not to overuse keywords while writing articles. Including your keyword in excess will turn off readers and the search engines. Aim to keep your keyword usage at 5 or less mentions per article. Your readers are happier when the article isn’t littered with the same keywords.

Many people choose to do their own article marketing. Keep in mind that just like any other skill, writing takes a certain degree of talent. Even if your grammar and punctuation are perfect, your writing may lack in style. You might even be able to identify poetic devices. Rather, writing requires you to be good with words. There is a creative element that can’t be learned.

TIP! Do not give in to a compulsion to shower indexes with just one single article. You can find many articles when you use internet article marketing.

As you have just read above, there are many ways you may have never thought of when it comes to writing and distributing your articles, in order to entice traffic or to promote your website. If you can follow these methods, you can start to increase your business’s size and profile in no time.

Global Power Survey 2012-2013: Market Trends, Marketing Spend and Sales Strategies in the Global Power Industry

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NEW YORK, May 15, 2012 /PRNewswire/ — Reportlinker.com announces that a new market research report is available in its catalogue:

Global Power Survey 2012–2013: Market Trends, Marketing Spend and Sales Strategies in the Global Power Industry

http://www.reportlinker.com/p0795161/Global-Power-Survey-2012–2013-Market-Trends-Marketing-Spend-and-Sales-Strategies-in-the-Global-Power-Industry.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Electric_

Synopsis • This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading power industry executives. The opinions and forward looking statements of 330 industry executives have been captured in our in-depth survey.

• The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior marketing decision makers and leading supplier organizations.

• The geographical scope of the research is global – drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa and Middle East.

• The report covers data and analysis on suppliers’ media budgets, marketing and sales strategies and business practices.

• Key topics covered include power industry media spend activity, marketing and sales behaviors and strategies by suppliers, as well as threats and opportunities, economic outlook and business confidence.

• In the report, buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats.

• The report examines current practices and provides future expectations over the next 12–24 months.

• The report provides qualitative analysis of the key industry threats and opportunities and contains full survey results.

Summary

“Global Power Survey 2012–2013: Market Trends, Marketing Spend and Sales Strategies in the Global Power Industry” is a new report by ICD Research that analyzes how power industry suppliers’ media spend, marketing and sales strategies and business practices are set to change 2012–2013. This report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers. The report also identifies future growth of buyers and suppliers, M&A and investment expectations. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and sizes.

Scope

The report features the opinions of global power industry respondents related to the following:

• Revenue growth and future developments in business structure.

• Merger and acquisition activity.

• Capital expenditure and change in staff recruitment activity.

• Key regions of growth.

• Key industry threats and opportunities.

• Annual marketing budgets and change in marketing expenditure.

• Future spending outlook on media channels.

• Marketing agency selection criteria.

Reasons To Buy Why was the report written:

This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of 330 leading global power industry executives. The report provides data and analysis on global power industry suppliers’ media spend, marketing and sales strategies, and practices and business planning within the global power industry. This report includes key topics such as media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers within global power industry. The report also identifies airport and ground support companies’ and suppliers’ future growth, M&A and investment expectations. Most secondary research reports are based on general industry drivers and do not understand the industry executives’ attitude and changing behaviours, creating a gap in presenting the business outlook of the industry. In an effort to bridge this gap, ICD Research created this primary-research based report by gathering the opinions of multiple stake holders in the value-chain of the global power industry.

What is the current market landscape and what is changing?Overall, 65% of respondents across the power industry are more optimistic about revenue growth for their company over the next 12 months.

What are the key drivers behind recent market changes?

Reasons behind this trend include significant investment in clean energy due to a sharp rise in international oil prices, population growth and concern over carbon emissions. In addition, strong growth in emerging markets such as India and China has contributed to the increase of revenue optimism outlook.

What makes this report unique and essential to read?”Global Power Survey 2012–2013: Market Trends, Marketing Spend and Sales Strategies in the Global Power Industry” is a new report by ICD Research that analyzes how power industry companies’ media spend, marketing and sales strategies & practices and business planning are set to change in 2012–2013. This report provides the current size of the marketing and advertising budgets of global power industry suppliers and how spending by global power industry suppliers will change, providing insight into global marketing behaviour. In addition, the report also identifies future growth of buyers and suppliers and M&A activity. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and sizes.”

Key Highlights

Power industry supplier marketing budgets are expected to rise by 5% in 2012ICD Research’s industry survey 2012 reveals that the marketing budgets of global power industry supplier respondents are expected to rise by an average of 5% over the next 12 months, against a rise of 7.3% in 2011. As national economies began to recover, revenue growth expectations increased in 2010 and was destined to rise further in 2011, however with the European debt crisis in 2011 and the economic slowdown in the US, companies were forced to rethink their growth prospects for 2012.

‘Conferences and events’, ’email and newsletters’ and ‘corporate and brand websites’ to dominate future investment

‘Conferences and events’, ’email and newsletters’ and ‘corporate and brand websites’ are expected to register the highest investment, conversely, ‘radio’, ‘television and video’ and ‘outdoor’ advertisement are expected to attract the least investment. ‘Market intelligence research’, ‘competitor intelligence research’ and ‘CRM systems’ emerged as the three most important areas of investment amongst marketing and sales solutions activities in 2012.

‘Customer retention’, ‘customer acquisition’ and ‘brand building’ dominate key marketing aims of suppliers for 2012–2013’Customer retention’, ‘customer acquisition’, and ‘brand building and awareness’ are identified as key marketing aims for power industry suppliers, with 53%, 33% and 32% of industry respondents stating these factors to be very important aims. ‘Focus sales efforts on generating new business’ is the most significant amendment that power industry suppliers will make in 2012, as stated by 59% of respondents.

‘Ability to target specific audience niches’, ‘strategic and tactical consulting’ and the ‘ability to generate leads or setup customer meetings’ are the three leading critical success factors for suppliers in 2012

The ‘ability to target specific audience niches’, ‘strategic and tactical consulting’ and the ‘ability to generate leads or setup customer meetings’ are considered to be the most critical success factors by global power industry supplier respondents. Interestingly, these factors have not changed significantly in comparison to the 2011 survey, except for ‘flexibility in customizing services’, the importance of which has gradually decreased and which has been replaced by ‘strategic and tactical consulting’.

The average size of the global, annual marketing budget of global power industry supplier respondents in 2009 was US$ 3 million, a figure that declined to US$ 2.8 million in 2011. KH5 With increased focus towards the use of renewable energy sources, the need towards marketing is expected to increase significantly. This is fairly reflected with the increase in average annual marketing budgets for global power industry supplier companies from US$ 2.8 million in 2011 to US$ 3.4 million for 2012.

Companies Mentioned

Areva T&D India, Vestas Wind Systems, Constellation Energy, Alstom, Nuan, Saudi Electricity Company, Delta Electronics, Enbridge, Rotark, Entergy Louisiana, AES Corporation, Atlantic Power Corporation, Total, SunPower Corporation, Copperbelt Energy Corporation, Mitsubishi Heavy Industries, Scottish and Southern Energy, Honeywell, NRG Dover, David Brown, Tecogen, Det Norske Vercom, Siemens, Shenhua Group, Enel Group, SunTech Power, IPP Eoxis Energy, SunBorne Energy, Alstom, China National Nuclear Corporation, China Guangdong Nuclear Power Corporation, Skanska, Wartsila, Atlantis Resources Corporation, Gujarat Power Corporation, First Solar, Doo Son Heavy Industries and Construction, Enel Green Nu Energy, China Shenhua Energy Company, Greengate Power Corporation, SolarBridge, YouTube, Twitter, Facebook, LinkedIn, Schneider Electric, IHS CERATable of Contents1 Introduction1.1 What is this report about?1.2 Definitions1.3 Methodology1.4 Profile of survey respondents1.4.1 Profile of buyer respondents1.4.2 Profile of supplier respondents2 Executive Summary3 Global Power Industry Dynamics3.1 Revenue Growth Projections in the Global Power Industry3.1.1 Revenue growth expectations in the global power industry by company type3.1.2 Revenue growth expectations in the global power industry by region3.1.3 Revenue growth expectations in the global power industry by turnover3.1.4 Revenue growth expectations by senior level respondents3.1.5 Company revenue growth optimism: cross industry comparisons3.2 Future Developments in Business Structure in the Global Power Industry3.2.1 Future developments in the global power industry by buyers3.2.2 Future developments in the global power industry by suppliers3.2.3 Future developments in the global power industry by region3.2.4 Future developments in the global power industry by turnover3.2.5 Future developments in the global power industry by senior level respondents3.3 Merger and Acquisition (M&A) Activity Projections in the Global Power Industry3.3.1 M&A activity projections in the global power industry by buyers3.3.2 M&A activity projections in the global power industry by suppliers3.3.3 M&A activity projections in the global power industry by region3.3.4 M&A activity projections in the global power industry by company turnover3.4 Capital Expenditure Forecast: Global Power Industry3.4.1 Forecast of capital expenditure in the global power industry by buyers3.4.2 Forecast of capital expenditure in the global power industry by suppliers3.4.3 Forecast of capital expenditure in the global power industry by region3.4.4 Forecast of capital expenditure in the global power industry by company turnover3.5 Planned Change in Staff Recruitment in the Global Power Industry3.5.1 Planned change in staff recruitment in the global power industry by buyers3.5.2 Planned change in staff recruitment in the global power industry by suppliers3.5.3 Planned change in staff recruitment in the global power industry by region3.5.4 Planned change in staff recruitment in the global power industry by company turnover4 Global Power Industry Market Growth Outlook4.1 Global Power Industry: Demand in Emerging Markets4.1.1 Global power industry: demand in emerging markets by buyers4.1.2 Global power industry: demand in emerging markets by suppliers4.1.3 Global power industry: demand in emerging markets by region4.1.4 Global power industry: demand in emerging markets by company turnover4.2 Global Power Industry: Growth Expectations in Developed Countries4.2.1 Global power industry: growth expectations in developed countries by buyers4.2.2 Global power industry: growth expectations in developed countries by suppliers4.2.3 Global power industry: growth expectations in developed countries by region4.2.4 Global power industry: growth expectations in developed countries by company turnover5 Threats and Opportunities for the Global Power Industry5.1 Global Power Industry: Leading Business Concerns for 2012–20135.1.1 Global power industry: leading business concerns for 2012–2013by company type5.1.2 Global power industry: leading business concerns for 2012–2013 by region5.1.3 Global power industry: leading business concerns by company turnover5.2 Global Power Industry: Key Supplier Actions to Secure Buyer Business5.2.1 Global power industry: actions to secure buyer business by buyer respondents5.2.2 Global power industry: actions to maintain and secure buyer business by region5.2.3 Global power industry: actions to maintain and secure buyer business by turnover5.2.4 Global power industry: actions to maintain and secure buyer business by procurement budget5.2.5 Global power industry: actions to maintain and secure buyer business by purchasing decision authority6 Global Power Industry: Supplier Marketing Spend Activity6.1 Annual Marketing Budgets: Global Power Industry Suppliers6.1.1 Global power industry: annual marketing budgets by region6.1.2 Global power industry: annual marketing budgets by company turnover6.2 Global Power Industry: Planned Change in Marketing Expenditure Levels6.2.1 Global power industry: planned change in marketing expenditure levels by region6.2.2 Global power industry: planned change in marketing expenditure levels by company turnover6.2.3 Planned change in marketing expenditure levels vs. revenue growth expectations6.2.4 Net change in planned marketing expenditure in all industries6.3 Global Power Industry: Future Investment by Media Channel6.3.1 Global power industry: future investment by media channel by region6.3.2 Global power industry: future investment by media channel by company turnover6.4 Global Power Industry: Suppliers’ Future Investment in Marketing and Sales6.4.1 Global power industry: future investment in marketing and sales by region6.4.2 Global power industry: future investment in marketing and sales by company turnover7 Global Power Industry: Marketing and Sales Behaviors and Strategies in 2012–20137.1 Global Power Industry: Key Marketing Aims of Suppliers for 2012–20137.1.1 Global power industry: key marketing aims by region7.1.2 Global power industry: key marketing aims by company turnover7.1.3 Global power industry: Key marketing aims by revenue growth expectations7.2 Global Power Industry: Essential Amendments to Marketing Activities in 2012–20137.2.1 Global power industry: amendments to marketing activities by region7.2.2 Global power industry: amendments to marketing activities by company turnover7.3 Global Power Industry: Use of New Media for Business Prospects7.3.1 Global power industry: use of new media by region7.3.2 Global power industry: use of new media by company turnover7.4 Global Power Industry: Critical Success Factors for Choosing a Marketing Agency7.4.1 Global power industry: critical success factors by region7.4.2 Global power industry: critical success factors by company turnover8 Appendix8.1 Global Power Industry Survey Results – Closed Questions8.2 Methodology8.3 Contact us8.4 About ICD Research8.5 DisclaimerList of TablesTable 1: Global Power Industry Survey Respondents by Company Type, 2012Table 2: Global Power Industry Buyer Respondents by Job Role (%), 2012Table 3: Global Power Industry Buyer Respondents by Company Turnover (%), 2012Table 4: Global Power Industry Buyer Respondents by Region (%), 2012Table 5: Global Power Industry Supplier Respondents by Job Role (%), 2012Table 6: Global Power Industry Supplier Respondents by Company Turnover (%), 2012Table 7: Global Power Industry Supplier Respondents by Region (%), 2012Table 8: Revenue Growth Optimism in the Global Power Industry (%), 2009–2012Table 9: Revenue Growth Optimism in the Global Power Industry by Buyers (%), 2009–2012Table 10: Revenue Growth Optimism in the Global Power Industry by Suppliers (%), 2009–2012Table 11: Revenue Growth Optimism in the Global Power Industry by Region (%), 2009–2012Table 12: Revenue Growth Optimism in the Global Power Industry by Turnover (%), 2012Table 13: Revenue Growth Optimism in the Global Power Industry by Senior Respondents (%), 2012Table 14: Key Expected Changes in Business Structure: Global Fossil Fuel Power Generators (%), 2012Table 15: Key Expected Changes in Business Structure: Global Alternative Power Generators (%), 2012Table 16: Key Expected Changes in Business Structure : Global Power Industry Suppliers (%), 2012Table 17: M&A Activity: Global Fossil Fuel Power Generators (%), 2009–2012Table 18: M&A Activity: Alternative Power Generators (%), 2009–2012Table 19: M&A Activity by Suppliers: Global Power Industry (%), 2009–2012Table 20: M&A Activity by Region: Global Power Industry (%),2012Table 21: M&A Activity by Turnover: Global Power Industry (%), 2012Table 22: Forecast of Capital Expenditure by Global Fossil Fuel Power Generators (%), 2012Table 23: Forecast of Capital Expenditure by Global Alternative Power Generators (%), 2012Table 24: Global Power Industry: Forecast of Capital Expenditure by Suppliers (%), 2012Table 25: Global Power Industry: Forecast of Capital Expenditure by Region (%), 2012Table 26: Global Power Industry: Forecast of Capital Expenditure by Turnover (%), 2012Table 27: Global Power Industry: Planned Change in Staff Recruitment by Buyers (%), 2012Table 28: Global Power Industry: Planned Change in Staff Recruitment by Suppliers (%), 2012Table 29: Global Power Industry: Planned Change in Staff Recruitment by Region (%), 2012Table 30: Global Power Industry: Planned Change in Staff Recruitment by Turnover (%), 2012Table 31: Demand in Emerging Markets: Fossil Fuel Power Generators(%), 2012Table 32: Demand in Emerging Markets: Alternative Power Generators(%), 2012Table 33: Global Power Industry: Demand in Emerging Markets by Suppliers (%), 2012Table 34: Growth Projections in Developed Countries: Fossil Fuel Power Generators (%), 2012Table 35: Growth Projections in Developed Countries: Alternative Power Generation Companies (%), 2012Table 36: Global Power Industry: Growth Projections in Developed Countries by Suppliers (%), 2012Table 37: Global Power Industry: Leading Business Concerns (%), 2009–2013Table 38: Global Power Industry: Leading Business Concerns by Company Type (%), 2012–2013Table 39: Global Power Industry: Leading Business Concerns by Region (%), 2012–2013Table 40: Global Power Industry: Leading Business Concerns by Company Turnover (%), 2012–2013Table 41: Global Power Industry: Securing Buyer Business: Buyer Responses (%), 2012Table 42: Global Power Industry: Securing Buyer Business: Buyer vs. Supplier Responses (%), 2012Table 43: Global Power Industry: Securing Buyer Business by Region (%), 2012Table 44: Global Power Industry: Securing Buyer Business by Turnover (%), 2012Table 45: Global Power Industry: Securing Buyer Business by Procurement Budget (%), 2012Table 46: Annual Marketing Budgets: Global Power Industry Suppliers (%), 2009–2012Table 47: Annual Marketing Budgets in the Global Power Industry by Region (%), 2012Table 48: Annual Marketing Budgets in the Global Power Industry by Turnover (%), 2012Table 49: Planned Change in Marketing Expenditure Levels: Global Power Industry Suppliers (%), 2009–2012Table 50: Global Power Industry: Planned Change in Marketing Expenditure by Region (%), 2012Table 51: Global Power Industry: Planned Change in Marketing Expenditure by Turnover (%), 2012Table 52: Net Change in Planned Marketing Expenditure, All Industries (%) 2012Table 53: Future Investment by Media Channels: Global Power Industry Suppliers, 2012Table 54: Global Power Industry: Future Investment in Marketing and Sales (%), 2012Table 55: Global Power Industry: Future Investment in Marketing and Sales by Region (%), 2012Table 56: Global Power Industry: Future Investment in Marketing and Sales by Turnover (%), 2012Table 57: Key Marketing Aims: Global Power Industry Suppliers (%), 2012Table 58: Global Power Industry: Key Marketing Aims by Revenue Growth Expectations (%), 2012Table 59: Amendments to Marketing Activities: Global Power Industry Suppliers (%), 2012Table 60: Global Power Industry: Amendments to Marketing Activities by Region (%), 2012Table 61: Global Power Industry: Amendments to Marketing Activities by Turnover (%), 2012Table 62: Use of New Media: Global Power Industry Suppliers (%), 2012Table 63: Global Power Industry: Use of New Media by Region (%), 2012Table 64: Global Power Industry: Use of New Media by Company Turnover (%), 2012Table 65: Critical Success Factors: Power Industry Suppliers (% ), 2009–2012Table 66: Global Power Industry: Critical Success Factors by Region (%), 2012Table 67: Global Power Industry: Critical Success Factors by Turnover (%), 2012Table 68: Survey Results – Closed QuestionsList of FiguresFigure 1: Revenue Growth Optimism in the Global Power Industry (%), 2009–2012Figure 2: Revenue Growth Optimism in the Global Power Industry by Company Type (%), 2009–2012Figure 3: Revenue Growth Optimism in the Global Power Industry by Region (%), 2009–2012Figure 4: Revenue Growth Optimism in the Global Power Industry by Turnover (%), 2012Figure 5: Revenue Growth Optimism in the Global Power Industry by Senior Respondents (%), 2012Figure 6: Company Revenue Growth Optimism: Cross Industry Comparisons (%), 2012Figure 7: Key Expected Changes in Business Structure: Global Fossil Fuel Power Generators (%), 2012Figure 8: Key Expected Changes in Business Structure: Alternative Power Generators (%), 2012Figure 9: Key Expected Changes in Business Structure: Global Power Industry Suppliers (%), 2012Figure 10: Key Expected Changes In Business Structure by Senior Level Respondents: Global Power Industry (%), 2012Figure 11: M&A Activity: Global Fossil Fuel Power Generators (%), 2009–2012Figure 12: M&A Activity: Alternative Power Generators (%), 2009–2012Figure 13: M&A Activity by Suppliers: Global Power Industry (%), 2009–2012Figure 14: M&A Activity by Region: Global Power Industry (%), 2012Figure 15: M&A Activity by Turnover: Global Power Industry (%), 2012Figure 16: Forecast of Capital Expenditure by Global Fossil Fuel Power Generators (%), 2012Figure 17: Forecast of Capital Expenditure by Global Alternative Power Generators (%), 2012Figure 18: Global Power Industry: Forecast of Capital Expenditure by Suppliers (%), 2012Figure 19: Global Power Industry: Forecast of Capital Expenditure by Region (%), 2012Figure 20: Global Power Industry: Forecast of Capital Expenditure by Turnover (%), 2012Figure 21: Global Power Industry: Planned Change in Staff Recruitment by Buyers (%), 2012Figure 22: Global Power Industry: Planned Change in Staff Recruitment by Suppliers (%), 2012Figure 23: Global Power Industry: Planned Change in Staff Recruitment by Region (%), 2012Figure 24: Global Power Industry: Planned Change in Staff Recruitment by Turnover (%), 2012Figure 25: Global Power Industry: Top Ten Growth Regions , 2012Figure 26: Global Power Industry: Top Five Emerging Markets , 2012Figure 27: Demand in Emerging Markets: Fossil Fuel Power Generators(%), 2012Figure 28: Demand in Emerging Markets: Alternative Power Generation Companies (%), 2012Figure 29: Global Power Industry: Demand in Emerging Markets by Suppliers (%), 2012Figure 30: Global Power Industry: Demand in Emerging Markets by Region (%), 2012Figure 31: Global Power Industry: Demand in Emerging Markets by Turnover (%), 2012Figure 32: Top Five Developed Regions by Growth (%), 2012Figure 33: Growth Projections in Developed Countries: Fossil Fuel Power Generators (%), 2012Figure 34: Growth Projections in Developed Countries: Alternative Power Generation Companies (%), 2012Figure 35: Global Power Industry: Growth Projections in Developed Countries by Suppliers (%), 2012Figure 36: Global Power Industry: Growth Projections in Developed Countries by Region, 2012Figure 37: Global Power Industry: Growth Projections in Developed Countries by Turnover, 2012Figure 38: Global Power Industry: Leading Business Concerns (%), 2009–2013Figure 39: Global Power Industry: Leading Business Concerns (%), 2012–2013Figure 40: Global Power Industry: Securing Buyer Business: Buyer Responses (%), 2012Figure 41: Global Power Industry: Securing Buyer Business: Buyer vs. Supplier Responses (%), 2012Figure 42: Global Power Industry: Securing Buyer Business by Turnover (%), 2012Figure 43: Global Power Industry: Securing Buyer Business by Purchasing Authority (%), 2012Figure 44: Annual Marketing Budgets: Global Power Industry Suppliers (%), 2009–2012Figure 45: Annual Marketing Budgets in the Global Power Industry by Region (%), 2012Figure 46: Annual Marketing Budgets in the Global Power Industry by Turnover (%), 2012Figure 47: Planned Change in Marketing Expenditure Levels: Global Power Industry Suppliers (%), 2009–2012Figure 48: Global Power Industry: Planned Change in Marketing Expenditure by Region (%), 2012Figure 49: Global Power Industry: Planned Change in Marketing Expenditure by Turnover (%), 2012Figure 50: Planned Change in Marketing Expenditure by Revenue Growth Expectations (%), 2012Figure 51: Future Investment by Media Channels: Global Power Industry Suppliers, 2012Figure 52: Global Power Industry: Future Investment by Media Channels by Region (%), 2012Figure 53: Global Power Industry: Future Investment by Media Channels by Turnover (%), 2012Figure 54: Global Power Industry: Future Investment in Marketing and Sales (%), 2012Figure 55: Global Power Industry: Future Investment in Marketing and Sales by Region (%), 2012Figure 56: Global Power Industry: Future Investment in Marketing and Sales by Turnover (%), 2012Figure 57: Key Marketing Aims: Global Power Industry Suppliers (%), 2012Figure 58: Global Power Industry: Key Marketing Aims by Region (%), 2012Figure 59: Global Power Industry: Key Marketing Aims by Company Turnover (%), 2012Figure 60: Amendments to Marketing Activities: Global Power Industry Suppliers (%), 2012Figure 61: Global Power Industry: Amendments to Marketing Activities by Region (%), 2012Figure 62: Global Power Industry: Amendments to Marketing Activities by Turnover (%), 2012Figure 63: Use of New Media: Global Power Industry Suppliers (%), 2012Figure 64: Global Power Industry: Use of New Media by Region (% ), 2012Figure 65: Global Power Industry: Use of New Media by Company Turnover (% ), 2012Figure 66: Critical Success Factors: Power Industry Suppliers (% ), 2012Figure 67: Global Power Industry: Critical Success Factors by Region (%), 2012Figure 68: Global Power Industry: Critical Success Factors by Turnover (%), 2012

To order this report:Electric power energy Industry: Global Power Survey 2012–2013: Market Trends, Marketing Spend and Sales Strategies in the Global Power Industry

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