The Skinny On How To Do Effective Article Syndication

You probably want to learn how about article advertising in an easy manner. This is the article for you. You will find crucial tips and techniques in a user-friendly format.

Write evergreen material. Make sure that your content will be valuable both now and years from now. You want readers to be able to be engaged even if they look at material that you have written over a year ago. If your readers can still use your old content, then they’ll definitely like your newer content.

For the ambitious writer, his or her articles are going to end up posted all throughout the Internet. This is really excellent marketing when the articles have links in them that direct people back to the original website. Working links are optimal to gain notoriety and increase traffic. If links are broken or missing, there is no benefit of sending an article out.

Whenever you write your articles and references, don’t feel the need to follow the strict AP grammar rules. This will help you create more search engine optimization friendly references within an article, blog or descriptions. You will need to follow certain AP rules for content that reads well, but your search engine results will be more impressive if you loosen the reins a bit.

TIP! You need to provide great content to those you email. You don’t want to be branded as a spammer.

Don’t just submit to article directories, but also to blog networks. A well-written blog is the perfect way to establish yourself as an expert, which will help to boost your site traffic. Be sure to include a link to your own site with every article so that people can find it easily.

Improve your visibility by using some quality tools. There are products available that can deliver your articles to hundreds of article directories with the click of a button. The majority of these tools do cost money, but they can be worth the price. Find these tools so that you can get more readers without spending a fortune.

Blog Networks

Proper use of the title tag on your website is critical for successful Internet marketing. Your title tag should be full of relevant and searchable keywords. Also, it must describe that page in your website in a manner that is set apart from other websites title tags.

TIP! Give valuable information to your readers. People want to know that what they are reading matters.

Try submitting a ton of articles. If you are posting your articles to blog networks, you must submit articles in a consistent manner. If your aim is to promote a certain keyword, you should submit many articles that contain that keyword. On the other hand, if your selected keywords are very popular, you will most likely need a minimum of five unique article submissions to article directories and ten submissions made to blog networks. Then follow that up with fifty articles to private blogs to improve your ranking further.

Article promotion combines both quality and quantity. When someone reads your articles you want them to come away with new and valuable information. This will increase the likelihood that your readers will continue to read your articles. You also want to provide your readers with articles frequently so that your articles become a regular part of their reading diet. Once you get the hang of writing your articles, it can become easier for you and you can produce articles more quickly.

It is important to write in your native language. Write in the style that you feel comfortable with, as this will come across the best. You may inadvertently offend your audience with a certain phrase, or you may make mistakes with your sentence structure. Cultural frames of reference can also differ, which may lead to confused readers.

Many people choose to do their own article marketing. Keep in mind that there is some writing talent that will be needed. You can understand the proper mechanics of writing without being able to form a flowing sentence. You might find out that what you have been doing is alliteration. Writing well requires you to have a good grasp of the English language. Writing is partially knowledge of English language, and part creativity as well.

TIP! Use whatever tools will maximize your visibility. There are quite a few out there that will send your articles to directories automatically.

Your content should be closely aligned with the main topic. When someone who is clicking around on a website finds information that is bad they will never visit your site again. Search engines also discourage this practice.

Make each article a segue for an action to take. Most readers know that one article can’t provide all the answers, even if it claims to give the answer in a few steps. You should identify the step you are trying to lead them to before you begin your article. Expand on that goal and they will be headed right for their pocketbooks.

Article Submission

Use social media to share your articles. Social media sites like Facebook and Twitter are the perfect way to attract readers. Just post updates when you put new articles on your site. Give your subscribers an incentive to share your update with their friends.

TIP! A good way to boost sales from your marketing projects is to focus on one specific keyword per article. That keyword is crucial, so use it whenever possible in titles, headers and any subheadings on your site, not to mention inside the URL, if you can.

In conclusion, we have provided you some of the most crucial aspects regarding article submission. Hopefully, you already feel comfortable applying this information to your own efforts. Use the advice in this article and you’ll be an article submission expert soon.

Cleaning Up In The Marketplace With These Great Article-Related Tips

Article submission sounds super-simple, doesn’t it? How hard can it be to write an article and publish it to a directory. Article marketing can be difficult. However, the great news is you are reading this; here are smart ways to explode sales with your articles.

In order to find success with article promotion, a basic knowledge of search engine optimization and internet marketing is crucial. Make sure to get a grasp on SEO if you want to increase your rankings. Just putting articles out there isn’t enough. Keep your goal in mind.

Produce high-quality content. Directories may reject your articles if they have tons of grammatical and spelling errors. If such an article is accepted, readers are likely to discount the information contained therein. Hire someone if writing is not one of your strengths.

A competitive strategy for article marketing will result in a wide coverage of the Internet. This is entirely positive – as long as the articles retain working links back to the author’s website. Back links help search engines index your articles correctly and will increase your page rank which will result in more visitors. When the links are broken or missing, all of your hard work is wasted, so make sure you have working links in all your articles.

TIP! The first step to writing an article is learning which keywords best suit your needs. Once you’ve decided on the subject for your article, use a cost-free keyword tool like the one Google provides and enter the topic.

Use imagines in your pieces whenever possible. There are many free images on the web that you can use. This allows you to generate interest because people will be interested in seeing what the picture is about. Photographs interest people and draw them in, and what’s more, they save you from having to fill that space with more words.

Outsourcing is something to consider. If you struggle to find enough time to write your articles, or you believe that other writers can write better articles, then think about hiring another writer or group of writers to write for you. This costs money, but it can save time and help grow your business.

You should be using social media to your advantage. You can expand your readership if you use Facebook or Twitter appropriately. When you publish a new article, post an update on your account to get attention! If they like the content, some are likely to share it and that will bring you even more readers.

Ask the people you email if they can give you some feedback. People enjoy feeling like they are needed and are able to voice their opinion on things. Allowing comments makes them feel like a part of the community. Not only do they like it, but you’ll get ideas to improve your marketing tactics to better suit the readers.

TIP! With article marketing it is important to submit your articles to both article directories and blogging networks. Blogging can give you a much higher following, which is great for business.

When it comes to article promotion, the quality of your articles is of paramount importance. Readers are interested in informative content. They aren’t looking for poor, vague content that contains little value. Quality should override quantity.

Bullet-point lists could be a great way to incorporate many great ideas into one article. Sentences of different lengths can help readers stay interested in what you have written. When broken down into a list, people can easily scan it and even remember the content. This will help keep readers interested.

The most important aspect of article promotion is having original content. If you introduce new information into an article, Google will rank it above a reprint. There are a number of different services that offer fresh content. Shop around to find the best rates while keeping quality high.

Having an exceptional product that already attracts a lot of customers makes article marketing much easier. Quality items speak for themselves to a certain extent; your marketing will be the icing on the cake.

TIP! Make sure that you do not obsess over the word counts for the first draft. You’ll get a sense for how long each article should be as you write.

If you want to work with article advertising online, it is better to find an untouched niche. A market that has not yet been fully saturated offers better chances for you to gain a foothold. You’ll be at the heart of the market when it’s untapped.

Writing an article can be fun, as well as get people interested in buying your products. Take advantage of the tips you learned here and use them to create an effective article promotion campaign that will gain you readers, and ultimately, customers. Article submission is a wonderful way to bolster business to your website.

Get Results With These Article Promotion Tips

A popular marketing method to get an article syndicated is to use articles that are loaded with keywords. This is quite important because it can be a very effective website promotion formula. This article can help you understand the basic and expanded concepts, dealing with article syndication and article promotion.

When a prospective client is aware that your product has worked for others, the authenticity of the product in their mind edges them towards purchasing it. Encourage this exchange of experiences by adding a section to your site that includes testimonials about your products.

Seek feedback from your readers through your emails. People like feeling useful and giving their inputs. Allowing them to provide feedback makes them feel important. People like to give feedback, and it will be good to have ideas to improve marketing tactics, which will make your article better suited for the readers.

Avoid using controversy to overcome writer’s block. Write opinionated pieces about celebrities or popular brands to generate interest and conversation. You will find that people will begin to follow and share your links more and more. If your articles are also of high-quality, your traffic problem will be resolved.

TIP! Blogging is one of the best ways to draw business to your website. Blogging is typically free, and a great way to engage customers.

If you’re hitting a roadblock with your written content, start some controversy. Select well-known topis and pick some fights. This may bring publicity as new readers link to your site. When your content is fresh and well-written, you’ll find that you’re viewed as an expert and your readership expands.

Each article directory should have clear and established rules. There will be a variation on the rules, dependent on which directory you are submitting to.

The content of your articles should be relevant to the keywords and links. There should be a connection between everything in your article, links, keywords and content. If these elements are not cohesive, a search engine cannot rank you as highly in relevant search queries.

The paragraphs within your articles should remain nearly the same length as this tip. There is some evidence that people are more easily distracted when reading on the web than when reading an offline book or magazine. Because of this, you need to keep the article, as well as the paragraphs that make it up, short.

TIP! Posting fresh content with regularity is important. Many major search engines deploy search-engine spiders more frequently to websites that are deemed relevant and current.

There are no real secrets to article submission anymore. No one holds the magic key to unlocking new territory. Really, good article advertising technique is the same as good business strategy. To sum it up, the process of article market is advertising your business through the intelligent distribution of written content.

Marketing Methods

As explained in the beginning of the article, the concept of article advertising is really just another way to market your website and bring increased recognition and traffic your way. Traditional advertising and marketing methods can be ineffective when used on the internet and new marketing methods are being created. You can use this information to get the most out of your advertising and marketing efforts.

You will have articles all over the Internet after doing article marketing for a period of time. Compile your best work to create an eBook. You can then sell the eBook (or even give it away) to promote your business. A good eBook can easily be shared, which means more people would be exposed to your content.

TIP! Focus on the quantity and quality of all the articles you put on your site to be successful in the field of article marketing. When someone reads your articles you want them to come away with new and valuable information.

inContact Management to Participate in May Investor Conferences

Click to view news release full screen

My news for Investors

SALT LAKE CITY, May 17, 2012 /PRNewswire/ — inContact, Inc. (NASDAQ: SAAS), the leading provider of cloud contact center software and contact center agent optimization tools, today announced that inContact management will present at the following investor conferences:


B. Riley & Co. 13th Annual Investor Conference
When: Wednesday, May 23, 2012 at 2:30pm PT
Where: Loews Santa Monica Beach Hotel, CA
Presenter: Greg Ayers, CFO

9th Annual Craig-Hallum Institutional Investor Conference
When: Wednesday, May 30, 2012
Where: Marriott City Center, Minneapolis, MN
Who: Paul Jarman, CEO & Greg Ayers, CFO

3rd Annual Benchmark Company, LLC One-on-One Investor Conference
When: Thursday, May 31, 2012
Where: The Pfister Hotel, Milwaukee, WI
Who: Paul Jarman, CEO & Greg Ayers, CFO

About inContact

inContact (NASDAQ: SAAS) helps contact centers around the globe create profitable customer experiences through its powerful portfolio of cloud-based contact center software solutions. The company’s services and solutions enable contact centers to operate more efficiently, optimize the cost and quality of every customer interaction, create new pathways to profit, and ensure ongoing customer-centric business improvement and growth. To learn more, visit

Additional Information

Safe Harbor Statement: The Private Securities Litigation Reform Act of 1995 provides a safe harbor for forward-looking information made on the Company’s behalf. All statements, other than statements of historical facts which address the Company’s expectations of sources of capital or which express the Company’s expectation for the future with respect to financial performance or operating strategies, can be identified as forward-looking statements. Such statements made by the Company are based on knowledge of the environment in which it operates, but because of the factors previously listed, as well as other factors beyond the control of the Company, actual results may differ materially from the expectations expressed in the forward-looking statements. (For the complete statement, please click here.)

inContact® is the registered trademark of inContact, Inc. All other marks are the property of their respective owners.

SOURCE inContact, Inc.

Back to top


PR Newswire: General Business

Ways To Build Traffic And Boost Your Income With Article Syndication

How many times have your purchased a product because you read a good product description or review? If you’ve purchased at least one product, then you can see the power in content. This article is packed with great article marketing tips.

Try forming a logo that is geared towards the product that you offer. This tactic works well for large businesses, so it stands to reason that it will work well for small ones, too. When readers build a recognition to your product, this yields trust and loyalty. Giving your readers a visual will help you to be successful in the end.

Include a lot of interesting, informative tidbits in the emails that you send out. Since spam is frowned upon, it’s important that the emails you send your subscribers gives them relevant information. If you don’t put appropriate content in your emails, people will unsubscribe from your mailing list and you will lose potential and actual customers.

One essential tip to having success in Internet marketing is to properly complete a title tag on your website. You have to include key phrases used in your site’s SEO. Try to expose in your webpage that this tag is unique from all other sites.

TIP! Be sure to use a different article for each index that you use. It’s true that there are many indexes where marketers can post their articles.

Writing a blog engages your creativity in order to attract customers’ interest in your business. You can create a blog for free and easily interact with your readers. Setting up a blog is very simple, and it will help you attract more targeted visitors.

Informative Articles

Informative articles can boost your business. If you consistently write informative articles, your reputation within your niche will improve. The more unique your content, the higher your search ranking can be.

If a national or local celebrity has been seen using your product, do not be afraid to ask to advertise the fact. When they talk about your product on the red carpet, this free marketing can really make a huge difference. Whatever you do, never make dishonest claims about a public figure using your products. This could create serious legal issues for your business.

TIP! Paragraphs should consist of 3-5 sentences, while the article should total no more than 700 words. These are the things that these directories require, so you need to follow them to sell your writings.

Once you have done a good bit of writing, you will have built a large volume of content that can be found all over the Internet. Gather some of your best articles together in an eBook that you can sell or give away as a promotion for your product or service. The better your e-book is, the more it will get read and your business will increase.

Make certain you submit a large number of articles. When submitting your article to multiple blog networks, you must do so in a consistent way. If you are focusing on a specific keyword, make sure every article you submit contains that keyword. If the keyword you are using is competitive, submit a minimum of five articles to directories and at least ten to blog networks. Lastly, you should make about 50 private blog posts.

Headlines are important to article writing. Sometimes a quality headline is all the reader needs to keep reading. Think of a few ideas before you settle on the headline. You might even consider asking a friend or family member their opinion.

Your article should contain useful information. People are viewing your article because it has relevant information they can use. Use a lot of facts in your content. This ensures that readers will finish the article feeling like the time they spent was beneficial.

TIP! Find a product that is remarkable and focus on this to attract your customers. Writing information about something you want to sell will attract customers.

Article marketing success always includes both quantity and quality of content. A multitude of stellar content gives your readers exactly what they need. After you have passed the initial stage of learning how to write good articles, the process of writing consistent quality content will becomes easier and faster.

You have to use SEO and other marketing techniques to move forward successfully. Be certain to learn about SEO to boost your article rankings. You can’t just throw articles out there onto the web. You need specific goals in mind and a plan to reach them.

Articles you have added will always be there, so you can always bring attention to your site. Linking your main articles to other articles is a great way to help gain exposure.

Being successful at article marketing can sometimes be a task of trial and error. You have to try out different techniques and see what works best. Better articles can be created when a writer knows what works.

TIP! Articles that you write for the purpose of article marketing should be single paged. There are several reasons why you might want to use multiple webpages, including increased ad revenue, and more SEO opportunities.

By improving your skills at article marketing, you can discover many untapped opportunities that you may not have seen before. This is because the Internet is mainly for sharing information and people love to read well-written articles. If you want to be a success via article advertising you should put the tips above to use. Be patient and focus on writing quality articles!

Excellent Article Syndication Ideas To Jumpstart Your Business!

You are starting a new marketing campaign or trying out new marketing techniques, and hear that article advertising could be beneficial for your business. With this article and a bit of effort and research, you could put article syndication to work for you, bringing you great results to your Internet visibility level.

If you are in a writing rut, try sparking some controversy. Find brands or people to write about that could spur discussion or arguments. As a result of creating controversy, you’ll automatically get some links to your blog as people discuss your opinions. If you take the time to edit for content quality (as you should), your blog will be revived instantly, and you’ll boost the appearance of authority.

Focus on providing useful or valuable information in your articles. No one wants to read an article that is a waste of time, and your clients are no different.

Research can offer excellent insight into the types of ads that your target audience is most likely to enjoy. Also, you don’t need to be scared of changing your ads up every once in a while by using various graphics or text. There may be some trial and error till you see what works, but the end result will be well worth the effort.

TIP! Always take the time to fill your title tags correctly. You must utilize keywords that are relevant to your website in the title tag.

Wrap up with a compelling call to action. End your articles by telling your reader what they should do; also, include obvious methods that will allow them to easily perform the task. When you do this, your readers will be more likely to take the next step.

Use all kinds of technical information in your writing. Do not hesitate to get into details when you are marketing a highly-technical product. However, an explanation for those interested but lacking in the knowledge department should still be provided. You’ll be respected if you make sure that your content is accessible to everyone in your market.

One very crucial tip in article advertising is to send your articles to the many directories available, once you’ve added them to your own sites. This is a great way to get more people to read your article and check out your website.

Use a call to action. Always direct your readers to some sort of action using creative ways such as buttons or links. When you give customers the information they need, they will be more inclined to act.

TIP! You should be careful about overuse of keywords when you are writing your article. It’s important to not overuse your keyword either.

Attention Getter

An essential piece of article syndication is developing an impressive attention getter. The author has numerous ways in which he can create a successful attention getter based upon the nature of the content.

Article advertising combines both quality and quantity. This dual focus will give your readers useful content on a wide variety of subjects. Once you are experienced in writing articles it will become easier to produce them more quickly.

It isn’t enough to simply provide a lot of content in your articles. The information provided must also be high quality. Providing a variety of quality content will give your readers a pleasant experience that will keep them coming back. The more you work at your writing, the easier it becomes. This will allow you to produce articles at a more rapid pace.

TIP! Articles will always stay out there bringing in new traffic, unless websites remove them for some reason. Articles can help you promote your other articles to gain even more followers.

Don’t copy other people’s articles. Remaining innovative will allow you to market your business better. You will be doing more bad than good if you write a lot of fluff or copy someone else. Duplicate-content filters are getting better at detecting this sort of thing, so it will catch up with you.

One needs to identify the audience that they are going to be trying to target whenever considering using article syndication. By having a clear group in mind when creating your article, you can customize the article to work the best with the group that has been targeted and have better results.

Article Advertising

Learn all that you can about your target audience. Blog style sites should have content that is short and personable. If you’re publishing on more professional sites, you content needs to be factual and well-written.

TIP! If local or national celebrities have been spotted using your product, don’t be shy to ask permission to pass along the fact. This unpaid endorsement can create a large demand for other products that are similar.

Whether it’s getting extra site traffic, or increasing your reputation amongst clients, article advertising is the way to go. This article provides valuable guidance that can help you get started with article advertising.

Affiliate Promotion Advice For New Affiliate Marketers

The process required to facilitate a working affiliate program is much more simple than many people lead themselves to believe. Web referral tech has made great leaps in effectiveness and can bring ease and savings to your program. The following information was written with the intention of helping you ease into the world of affiliate promotion.

Consider adding a dedicated place on your website for affiliates; this will pay off with increased sales of products that you have a vested interest in. If you make your affiliates look good, you can increase your number of affiliates. If you implement SEO on your website effectively, you may even draw in affiliates who do not know anything about your product.

Google Plus

One way to get ahead of the competition is to build the number of your followers on Google Plus. Make sure that your Google Plus account is clearly visible from your other social networking accounts so that people following you on sites like Facebook and Twitter can reach you on Plus, too. Concentrate on putting out interesting and engaging content, so that your audience will want to read more.

Find a comapny that always produces products for a good affiliate. If a company is always putting new products on the market, this is the one you want to go with. Don’t get involved with the “product of the week.”

When comparing affiliate programs you need to know how they track commissions. Sales completed by phone or postal service should be connected to your affiliate number, to ensure you are paid for them.

In California, some affiliate marketers may have had their account suspended in 2011. It is now possible to re-install affiliate links on their website. The law that gave Amazon a reason to stop doing business with California affiliates no longer exists, and Californians are free to participate again. Make sure you sign up if you were affected.

Use a deadline for affiliate products that you offer. When people notice there is a short time frame to buy the product, they may hurry up and place an order faster so they can make sure they get it. The sales boost this provides can be an impressive one.

If you run a specialty goods store, such as a sports store, your customers are coming there with the idea of purchasing sports products. Unless your link is sports related, inserting an affiliate link won’t benefit you. Visitors are most likely to shop at affiliates if the sites are related to the content on your site.

Try using your affiliate products yourself as a means to advertise how well they work. Promote your thoughts on the effectiveness of the product by commenting on reviews and posts regarding it that are online. Forums will also be a great place to expound upon your experiences with the products you sell. Every time you post something to the Internet, remember to include an affiliate link so that readers have a way to make purchases and bring you more sales.

Join social networking sites, forums, and email lists devoted to sharing strategies related to web marketing. There are a lot of forums where you can get help.

You should explore alternative applications for the products you advertise in an online marketing program. For example, if you’ve decided to sell extra absorbent dish rags, you can show them cleaning up a mess or drying your dishes.

Internet marketing programs were once difficult to set up and costly to operate. However, modern advancements have reduced both the cost and learning curve, opening the field to anyone who is willing to put in the necessary work. You can use these suggestions in this article to help you make the most of your affiliate program. You can also save money.

RRsat Reports First Quarter 2012 Adjusted Net Income Increases by 10.2% Over Last Year

Click to view news release full screen

My news for Investors

AIRPORT CITY BUSINESS PARK, Israel, May 17, 2012 /PRNewswire/ —

2012 First Quarter Highlights

  • Revenues totaled $ 27.5 million, increasing by 2% year over year.
  • Adjusted Fully diluted earnings per share of $ 0.11 compared to $ 0.10 last year.
  • Adjusted EBITDA of $ 4.2 million, increasing by 5.7% from last year.
  • Backlog as of March 31, 2012 at $ 194 million.
  • Second quarter revenue guidance of $ 28.0 – $ 29.0 million.

RRsat Global Communications Network Ltd. (NASDAQ: RRST), a leading provider of comprehensive content management and global distribution services to the television and radio broadcasting industries, today announced its financial results for the first quarter ended March 31, 2012.

First Quarter 2012 Results:

Revenues in the first quarter of 2012 totaled $ 27.5 million, a 2.0% increase compared with $ 26.9 million in the first quarter of 2011 and a decrease of 4.7% compared with $ 28.8 million in the previous quarter.  

Gross profit in the first quarter of 2012 totaled $ 6.1 million, compared with $ 6.2 million in the first quarter of 2011 and $ 6.9 million in the previous quarter. Gross margin in the first quarter of 2012 was 22.3%, compared with 23.0% in the same quarter last year and 23.8% in the previous quarter.  

Operating income for the first quarter of 2012 totaled $ 2.0 million, representing an operating margin of 7.1%, compared with $ 2.0 million in the first quarter of 2011, representing an operating margin of 7.4%.  Operating income in the previous quarter totaled $ 2.4 million, representing an operating margin of 8.5%.  

Net income on a GAAP basis for the first quarter of 2012 was $ 2.3 million, compared with $ 0.9 million in the first quarter of 2011 and $ 1.6 million in the previous quarter.  Fully diluted earnings per share on a GAAP basis for the first quarter of 2012 was $ 0.13, compared with $ 0.05 in the first quarter of 2011 and $ 0.09 in the previous quarter.  

Adjusted net income totaled $ 1.9 million for the first quarter of 2012, compared with $ 1.7 million in the first quarter of 2011 and $ 1.5 million in the previous quarter.  Adjusted fully diluted earnings per share totaled $ 0.11 in the first quarter of 2012, compared with $ 0.10 in the first quarter of 2011 and $ 0.09 in the previous quarter.

Adjusted EBITDA for the first quarter of 2012 totaled $ 4.2 million, compared with $ 4.0 million in the first quarter of 2011 and $ 4.9 million in the previous quarter.

Cash, cash equivalents and marketable securities as of March 31, 2012 totaled $ 34.4 million, an increase of $ 1.2 million compared with $ 33.2 million as of December 31, 2011.  The net increase in the cash balance is mainly attributable to a positive cash flow from operating activities of $ 3.1 million less capital expenditures of $ 2.3 million.

Backlog of signed agreements, as of March 31, 2012, totaled $ 194 million, including $ 69.1 million of revenues expected to be recognized during the remainder of 2012, compared with a backlog of $ 194 million at the end of the previous quarter.  

Guidance for revenue in the second quarter of 2012 is in the range of $ 28.0 – $ 29.0 million, and for full year 2012 remains in the range of $ 115 – $ 121 million.  Guidance for gross margin in the second quarter of 2012 is in the range of 22.5 – 23.5%.  

David Rivel, CEO of RRsat commented, “As we noted in the fourth quarter 2011 conference call, our first quarter results were mainly impacted by the ending of a large TV project which reduced our revenues compared with the previous quarter and resulted in excess capacity that had a negative impact on our margins.  However, we are seeing a healthy contract pipe line and expect to be back to sequential growth and better gross margins by the second quarter.  As anticipated, we are also seeing a reduction in our capital expenditures level and this will continue to have a positive impact on our free cash flow.”

Mr. Rivel continued, “We otherwise had some positive activities at the Company during the quarter including the activation of five new services, with each contract worth over one million dollars.  We also announced the extension of our contract with the Vietnam TV channel for global distribution, as well as signing a contract with ETV, one of India’s largest networks of satellite TV channels.  We are expanding our presence in the ever growing sports market, having signed an agreement with international sports broadcaster, Setanta, for the distribution of a Russian version of its sports channel across Russian speaking countries.  And finally, we extended our contract with Baby TV, which is part of FOX International, a major broadcaster.  Looking ahead to 2012, I believe we are on track with our strategy and goal of offering superior services to a larger group of customers, including major television networks.”

Conference Call Information

Conference call scheduled later today, May 17, 2012 at 9:00 am ET (4:00 pm Israel time).  On the call, Mr. David Rivel, Founder & CEO, Dr. Shlomo Shamir, Chairman, Mr. Itzhak Zion, CFO, and Mr. Lior Rival, VP Sales and Marketing, will review and discuss the results and will be available to answer investor questions.

To participate, please call one of the following teleconferencing numbers.  Please begin placing your calls at least 10 minutes before the conference call commences. If you are unable to connect using the toll-free numbers, please try the international dial-in number.

US Dial-in Number: 1-888-668-9141
UK Dial-in Number: 0-800-917-5108
Israel Dial-in Number: 03-918-0609
International Dial-in Number: +972-3-918-0609
9:00 am Eastern Time; 6:00 am Pacific Time; 2:00 pm UK Time; 4:00 pm Israel Time


A replay of the call will be available from the day after the call. A link to the replay will be accessible from RRsat’s website at:  In addition, a telephone replay will be available for two days following the call. To access the telephone replay dial one of the following numbers:

1-888-782-4291 (US) and +972 3-925-5904 (International).

Use of Non-GAAP Financial Measures

In addition to the GAAP results included in this press release, RRsat has also included non-GAAP measurements of results. RRsat uses three financial measures, adjusted net income, adjusted net income per share and adjusted EBITDA, which are non-GAAP financial measures. RRsat believes that these non-GAAP financial measures are principal indicators of the operating and financial performance of its business. We have provided these non-GAAP measurements to help investors better understand our core operating performance and enhance comparisons of core operating performance from period to period.

Adjusted net income is calculated based on the net income in our financial statements excluding non-cash equity-based compensation charges recorded in accordance with FASB ASC Topic 718, non-cash expense resulting from amortization of acquired intangible assets, non-cash income (loss) reflecting changes in the fair value of embedded currency conversion derivatives resulting from the application of FASB ASC Topic 815 and the resulting income tax (increase) decrease of the above items.  

The company has excluded intangible assets amortization expense from its non-GAAP net income measurements, primarily because it represents a significant non-cash expense and because the company evaluates its performance excluding intangible assets amortization expense. Amortization of intangible assets is consistent in amount and frequency but is significantly affected by the timing and size of the company’s acquisitions. Investors should note that the use of intangible assets contributed to the Company’s revenues earned during the periods presented and will contribute to the Company’s future period revenues as well. Intangible assets amortization expense will recur in future periods.

Adjusted EBITDA is calculated by adding to operating income, non-cash equity-based compensation charge, depreciation and amortization. Management uses these non-GAAP financial measures to assess its operational performance, for financial and operational decision-making, and as a means to evaluate period-to-period comparisons on a consistent basis. Management believes that these non-GAAP financial measures provide meaningful supplemental information regarding the Company’s performance by excluding certain non-cash expenses that are not directly attributable to its core operating results.

The non-GAAP measurements are intended only as a supplement to the comparable GAAP measurements and the company compensates for the limitations inherent in the use of non-GAAP measurements by using GAAP measures in conjunction with the non-GAAP measurements. As a result, investors should consider these non-GAAP measurements in addition to, and not in substitution for, or as superior to, measurements of financial performance prepared in accordance with GAAP.

The Company expects to continue reporting non-GAAP financial measures, adjusting for the items described above, and the Company expects to continue to incur expenses similar to the non-cash, non-GAAP adjustments described above. Accordingly, the exclusion of these and other similar items in the presentation of non-GAAP financial measures should not be construed as an inference that these costs are unusual, infrequent or non-recurring. Moreover, because not all companies use identical measures and calculations, the presentation of adjusted net income, adjusted net income per share and adjusted EBITDA may not be comparable to other similarly titled measures of other companies. These limitations are compensated for by using adjusted net income and adjusted EBITDA in conjunction with traditional GAAP financial measures.  

Reconciliations of the non-GAAP measures (adjusted net income and adjusted EBITDA) to the most comparable GAAP measures (net income and operating income respectively), are provided in the schedules attached to this release.

About RRsat Global Communications Network Ltd.

RRsat Global Communications Network Ltd. (NASDAQ: RRST) provides global, end-to-end, content management and distribution services to the rapidly expanding television and radio broadcasting industries, covering more than 150 countries. Through its RRsat Global Network, composed of satellite and terrestrial fiber optic capacity and the public Internet, RRsat provides high-quality and flexible global distribution services 24/7 to more than 630 channels reaching multiplatform operators, Internet TV and direct-to-home viewers worldwide and also offers occasional use services for sports, news and events with a fleet of flyaways and over 10 transportable satellite news gathering services (SNG) units. More than 130 television and radio channels use RRsat’s advanced production and playout centers comprising comprehensive media asset management services. Visit the company’s website

Safe Harbor Statement

This press release contains forward looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements regarding (i) guidance for revenue for the second quarter of 2012 and full year 2012 and gross margin in the second quarter of 2012;(ii) our expectations to decrease capital expenditures in 2012, and the corresponding effect on free cash flow;(iii) our planned expectations of our direct sales to North America, Africa Africa and Asia; (iv) our goal of offering superior services to a larger group of customers, including major television networks; (v) our expectation to expand our client base and sell additional services to our existing client base;  (vi) our ability to report future successes; and (vii) our intention to distribute dividends in the future and the size of any dividends declared. These forward-looking statements involve known and unknown risks and uncertainties and are based on current expectations, assumptions, estimates and projections about the companies and the industry as of the date of this press release. The company undertakes no obligation to update forward-looking statements to reflect subsequent occurring events or circumstances, or to changes in its expectations, except as may be required by law. Forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially from those contemplated by the forward-looking statements, including the risks indicated in our filings with the Securities and Exchange Commission (SEC). For more details, please refer to our SEC filings and the amendments thereto, including our Annual Report on Form 20-F for the year ended December 31, 2011 and our Current Reports on Form 6-K.


RRsat Global Communications Network Ltd. and its Subsidiaries

Consolidated Statements of Operations

    In thousands except share data
                                                           Three months          Year
                                                              ended             ended
                                                      ----------------------  ----------                                                         March      March     December
                                                           31         31           31
                                                          2012       2011         2011
                                                      ----------- ----------- ----------
    Revenues                                           $   27,459   $   26,930    $   112,920
    Cost of revenues                                     21,325     20,737       86,939
                                                      ----------- ----------- ----------    Gross profit                                          6,134      6,193       25,981
    Operating expenses
    Sales and marketing                                   1,611      1,744        7,067
    General and administrative                            2,570      2,447       10,130
                                                      ----------- ----------- ----------    Total operating expenses                              4,181      4,191       17,197
                                                      ----------- ----------- ----------   
    Operating income                                      1,953      2,002        8,784
    Interest and marketable securities income               154        116          400
    Currency fluctuation and other financing
    income (expenses), net                                  160        190         (740)
    Changes in fair value of embedded currency 
    conversion derivatives                                  627     (1,000)      (2,130)
    Other expenses, net                                       -          -           (1)
                                                     ----------- ----------- -----------    Income before taxes on income                         2,894      1,308        6,313
    Income taxes                                           (616)      (439)      (1,978) 
                                                     ----------- ----------- -----------  
    Net income                                          $   2,278      $   869      $   4,335
                                                     =========== =========== ===========
    Earning per Ordinary Share
    Basic earning per Ordinary Share                       0.13        0.05        0.25
                                                     =========== =========== ===========
    Diluted earning per Ordinary Share                     0.13        0.05        0.25
                                                     =========== =========== ===========
    Weighted average number of Ordinary
    Shares used to compute basic earning per
    Ordinary Share                                   17,346,561  17,346,561  17,346,561
                                                     =========== =========== ===========
    Weighted average number of Ordinary
    Shares used to compute diluted earning per
    Ordinary Share                                   17,346,561  17,359,092  17,346,561
                                                     =========== =========== ===========   

RRsat Global Communications Network Ltd. and its Subsidiaries

    Reconciliation of Adjusted Net Income and Adjusted EBITDA
    In thousands except per share data
                                                                 Three months ended
                                                                 March        March
                                                                   31           31
                                                                  2012         2011
    Reconciliation of Net Income to Adjusted Net              ---------    --------- 
    Net income - as reported                                   $   2,278        $   869
    Non-cash equity-based compensation charge                       43           25
    Intangible assets amortization expense                          50           60
    Changes in fair value of embedded currency
    conversion derivatives                                       (627)        1,000
    Change in deferred tax on embedded derivatives                 157        (240)
                                                              ---------    ---------
    Adjusted net income                                        $   1,901      $   1,714
                                                              =========    =========
    Adjusted net income per diluted ordinary share              $   0.11       $   0.10
    Reconciliation of Net Income to Adjusted EBITDA:
    Operating income                                           $   1,953      $   2,002
    Non-cash equity-based compensation charge                       43           25
    Depreciation and amortization                                2,205        1,948
                                                              ---------    ---------
    Adjusted EBITDA                                            $   4,201      $   3,975
                                                              =========    =========

RRsat Global Communications Network Ltd. and its Subsidiaries

Consolidated Balance Sheets

    In thousands except share data
                                                                        March  December
                                                                         31        31
                                                                        2012      2011
                                                                     ---------- ----------
    Current assets
    Cash and cash equivalents                                        $   17,082   $   14,443
    Marketable securities                                              17,291     18,764
    Accounts receivable:
    Trade (net of provision for doubtful accounts of $  7,572
    and $  6,892 as of March 31, 2012 and December 31, 2011 
    respectively)                                                      20,255     19,402
    Other                                                               1,201        686
    Fair value of embedded currency conversion derivatives                260        206
    Deferred taxes                                                      2,399      2,449
    Prepaid expenses                                                    2,375      2,223
                                                                     ---------- ----------
    Total current assets                                               60,863     58,173
    Fair value of embedded currency conversion
    derivatives                                                           330        591
    Deposit and long- term prepaid expenses                             2,090      2,043
    Long-term land lease prepaid expenses                               7,630      7,642
    Assets held for employee severance payments                         1,854      1,757 
    Fixed assets, at cost, less accumulated depreciation 
    and amortization                                                   44,524     45,495
    Goodwill                                                            3,734      3,734
    Intangible Assets, at cost, less accumulated amortization             519        586
                                                                    ---------- ----------              
    Total assets                                                    $   121,544  $   120,021
                                                                    ========== ==========

RRsat Global Communications Network Ltd. and its Subsidiaries

Consolidated Balance Sheets (cont’d)

    In thousands except share data
                                                                March 31  December 31
                                                                   2012       2011
                                                                --------- -----------
    Liabilities and shareholders' equity
    Current liabilities
    Accounts payable:
     Trade                                                       $   10,705   $   11,547
    Dividend Payable                                                3,990          -
     Other                                                          2,458      2,335
    Fair value of embedded currency
    conversion derivatives                                            536        990
    Deferred income                                                 8,817      8,787
                                                                ---------- ----------
    Total current liabilities                                      26,506     23,659
                                                                ---------- ----------
    Long - term liabilities
    Deferred income                                                 7,463      7,192
    Fair value of embedded currency
    conversion derivatives                                            600        980
    Liability in respect of employee 
    severance payments                                              1,931      1,819
    Deferred taxes                                                  1,837      1,664
                                                                ---------- ----------
    Total long - term liabilities                                  11,831     11,655
                                                                ---------- ----------
    Total liabilities                                              38,337     35,314
                                                                ---------- ----------
    Commitments, contingent liabilities 
    and liens
    Shareholders' equity
    Share capital:
    Ordinary share NIS 0.01 par value each 
    (20,000,000 shares authorized as of 
    March 31, 2012 and December 31, 2011; 
    17,346,561 shares issued and fully
    paid as of March 31, 2012 and 
    December 31, 2011)                                                 40         40
    Additional paid in capital                                     53,053     53,010
    Retained earnings                                              30,015     31,727
    Accumulated other comprehensive income (loss)                      99        (70)
                                                                ---------- ----------
    Total shareholders' equity                                   $   83,207   $   84,707
                                                                ---------- ----------
    Total liabilities and shareholders' equity                  $   121,544  $   120,021
                                                                ========== ==========

RRsat Global Communications Network Ltd. and its Subsidiaries

Consolidated Statements of Cash Flows

    In thousands
                                                   Three months ended        Year ended
                                                ------------------------    ------------ 
                                                 March 31      March 31      December 31
                                                   2012        2011             2011
    Cash flows from operating activities        ----------  ------------    ------------
    Net income                                   $   2,278       $   869          $   4,335
    Adjustments required to reconcile net 
    income to net cash provided by operating 
    Depreciation and amortization                   2,205      1,948            8,477
    Provision for losses in accounts receivable       680        594            2,217
    Deferred taxes                                    166        234              248
    Discount accretion and premium amortization
    of available- for- sale securities, net          (113)      (106)            (325)
    Changes in liability for employee severance 
    payments, net                                      15         11               19
    Capital loss on sale of fixed assets, net          -          -                1
    Stock-based compensation                           43         25              117
    Changes in fair value of embedded currency
    conversion derivatives                           (627)     1,000            2,130
    Loss (Profit) from trading securities, net        (46)       (10)             158
    Changes in assets and liabilities:
    Increase in account receivable - trade         (1,533)      (536)          (1,759)
    Decrease (increase) in account receivable 
    - other                                          (515)       (41)             626
    Increase in prepaid expenses                     (152)      (429)             (78)
    Decrease (increase) in deposits and
    long-term prepaid expenses                        (47)       (34)             158
    Increase in account payable                       438      2,000               17
    Increase (decrease) in deferred income            301     (2,056)             (96)
                                                 ---------  ---------       ----------
    Net cash provided by operating activities     $   3,093    $   3,469         $   16,245
                                                 ---------  ---------       ----------

RRsat Global Communications Network Ltd. and its Subsidiaries

Consolidated Statements of Cash Flows

In thousands

                                               Three months ended    Year ended
                                            ----------   ----------  ----------- 
                                              March 31     March 31  December 31
                                                2012         2011        2011
                                            ----------   ----------  -----------
    Cash flows from investing activities
    Investment in fixed assets               $   (2,330)    $   (6,534)  $   (14,657)
    Investment in long term prepaid expenses      (13)         (13)        (27)
    Investment in  available- 
    for- sale securities                       (2,777)      (3,523)     (8,005)
    Decrease (increase) in trading 
    securities, net                             1,512           30        (231)
    Proceeds from sale of securities available- 
    for- sale                                   3,123        5,295      12,161
    Proceeds from sale of fixed assets             31            -          29
                                            ----------   ----------  ----------
    Net cash used in investing activities      $   (454)    $   (4,745)  $   (10,730)
                                            ----------   ----------  ----------
    Cash flows from financing activities
    Dividend paid                                   -     $   (2,602)   $   (4,163)
                                            ----------   ----------  ----------
    Net cash used in financing activities           -     $   (2,602)   $   (4,163)
                                            ----------   ----------  ----------
    Increase (decrease) in cash and cash 
    equivalents                               $   2,639     $   (3,878)    $   1,352
    Balance of cash and cash equivalents 
    at beginning of Period                   $   14,443     $   13,091    $   13,091
                                            ----------   ----------  ----------
    Balance of cash and cash equivalents 
    at end of Period                         $   17,082      $   9,213    $   14,443
                                            ==========   ==========   =========
    A. Non-cash transactions
    Investment in fixed assets                  $   136      $   2,140     $   1,293
                                            ==========   ==========   =========
    Dividend payable                          $   3,990            -           -
                                            ==========   ==========   =========
    B. Supplementary cash flow information
    Income taxes paid                           $   610        $   383     $   1,694
                                            ==========   ==========   =========

Company Contact Information:
Itzhak Zion, CFO
Tel: +972-3-928-0777

External Investor Relations Contacts:
Ehud Helft / Porat Saar
Tel: 1-646-233-2161

SOURCE RRSat Global Communications Network Ltd

Back to top

PR Newswire: General Business

The Best Tips To Help You Achieve Online Success

Many people say that it is hard to break into the business of article marketing, but that is only true if you do not have the right information. Learning more about article marketing and practicing will help you. This article will be able to provide you with many useful tips on the subject.

Use social media to your advantage when promoting your article. You can post about your article or even post an excerpt in order to gain extra attention. This is excellent marketing and will generate a lot of interest about your articles.

Be concise with your writing. Filler words and fluff are not needed when generating content. Try to use between 250 and 500 words for each article. Be sure to keep it interesting so that your reader will finish reading the entire thing before they get bored and move on to another site.

Don’t use article spinners. Such programs may seem useful for producing a high volume of content quickly, though the quality clearly suffers as a result. Corrections take a long time, which could be used in writing more.

TIP! As you write articles for the site, it is important that readers find them engaging. Keep your writing informal and friendly.

The best subjects for article marketing are untouched niche groups with relatively little content written. You will be more successful if you can tap into a network and topic field that doesn’t have as many articles focused around it. You’ll be at the heart of the market when it’s untapped.

You need to provide great content to those you email. Sending out junk emails will only give you a bad name and these days they are actually unlawful. Include information that your customers actually need so that they are pleased to get your emails. Therefore, ensure that your email has information that your customers will want to read.

Expensive Products

Ask the people you email if they can give you some feedback. People love to give their opinion and feel involved. Allowing them to leave feedback can help you get ideas from them. Your readers will appreciate it, and you may receive some valuable ideas.

TIP! Your articles should be relevant to your links and keywords. You have to be sure you have made connections from the title to the article’s content, to various keywords and to the summary.

Maintain focus on promoting the expensive products rather than cheaper ones. Successful marketing principals suggest that expensive products are the ones that will generate higher profit margins than cheaper ones. At first, you may see a drop in sales when you focus on these products, but if you keep marketing, they will rise again. It is not much more difficult to market $200 products than it is to market $20 ones.

Be certain you develop an engaging, yet brief description. This is what will be visible to the search engines. Often it is the description that inspires people to read the whole article. Give a hint at the article’s contents without sharing to much information and the readers will come.

With the advice you’ve read here, your goals should be easy to attain. Although there are plenty of resources here, don’t let this be your entire guide to article submission. Check out other resources too. Learn all you can, apply it, and you’ll become a successful article marketer.

An excellent way to create backlinks is by directories. Submit to the big ones after you have posted your article. A few examples are ArticleBiz and GoArticles. More excellent article directories are out there, so do some research on which ones are the best for you so that you can obtain the most possible backlinks.

TIP! As your readership grows, you are increasingly likely to be successful, This does not mean to focus your articles on the entire population on the internet. Few customers that are genuinely interested ate better than tons that are not.

Boning Up On Your Business With Article Submission Tactics

Business owners are starting to realize that if they market themselves online, they can make more income. There are countless ways to get ads to people via the Internet, and one of the best ways is to become an article marketer. Below are ideas on how to get started.

Offer a free short report as an incentive to sign-up to your newsletter. Write quality reports on topics your customers will find interesting and promise them more quality content if they sign up for your newsletter. Keep the report topic relevant to the industry you are in.

Write timeless material. Find topics that generate interest now and will in the future. This will help you keep attention and maintain credibility for years to come. If readers can be satisfied with older material, they are probably going to want to read more of your new material too.

Write timeless material. Avoid writing things that are only true today. You want your content to be engaging for readers a year after you write it. If they seem to be happy with older content, they are sure to be thrilled with new material as well.

TIP! If your customer reads a good review it will encourage them to buy from you. Include testimonials from satisfied customers on your website.

Avoid posting the same article in a huge number of different places. There are a wide variety of article indexes for making the most of your marketing tactics. One common mistake that is made is that one article is posted many times over hundreds of indexes. Search engines will pick up on this and this can effect your ranking.

Use social media for your advantage! Using Twitter and Facebook is a wonderful way to get new readers. Update your social networks regularly with links to your latest articles and encourage your subscribers to share these updates with their friends. Encourage readers to share your articles with their friends.

A great method of securing a visitor’s attention is to use humor at the start of your content. However the trick to the marketing strategy is telling the right kind of joke, as not all jokes work when read. If an appropriate joke is chosen, the article should be great.

Blogging is a great way to gain attention for yourself and your business. There are many free sites to post blogs to engage in the feedback that your visitors may have. It is easy to start blogging, and you will attract more readers and buyers.

TIP! Make your paragraphs short, like this tip. There’s some science that suggests that readers are more distracted when reading content on a screen compared to printed media.

Always strive for originality. If you keep things fresh, you will be able to market yourself as effectively as possible. Search engines are always on the lookout for ways to counteract unscrupulous ways of generating content, so you should concentrate on quality, not quantity.

If one can find an exception product that will attract a large customer base, it can make one’s job easier when article advertising. When your product attracts customers, it will sell itself.

As you have just read above, there are many ways you may have never thought of when it comes to writing and distributing your articles, in order to entice traffic or to promote your website. If you can follow these methods, you can start to increase your business’s size and profile in no time.

Make sure to include a compelling reason for your customer to act. At the conclusion of any articles you write, you need to let your users know what to do next. Give them clear instructions on how to do what needs to be done. Giving this information to your readers will make them more likely to act.

TIP! Make sure you write what you know and showcase yourself within your article. Have a little of your personality written into the article and be original because it allows people to connect with you better.