Category Archives: Business and Finance

Great Tips And Techniques For Great Affiliate Marketers

If you are an affiliate promotion virgin, you are most likely looking for helpful tips to get you started in the field. The following web marketing tips are designed to get you up to speed quickly and help get you off the ground and running.

See how companies track outside orders when choosing an affiliate company. If customers place orders through the mail or over the phone, you could miss a lot of your commission if your affiliate ID isn’t linked to the purchases.

Popular Product

When you’re looking for an internet marketing program, sometimes going with the most popular product isn’t the best option. It may better to market quality products with a loyal niche, even if they are not the biggest sellers. Extreme competition could be a result of trying to market a very popular product. By focusing solely on products that are being sold all over the web, you’re likely not to make a profit at all.

If you pick an affiliate that has a lot of options on how to get your money, it is the best way. While some programs only pay out by mailing checks at fixed levels of earnings, more flexible ones can offer you direct deposit or online transaction methods like PayPal.

Text services are a great way to help affiliates earn commission. Although this is a new service, many affiliates are already using it to communicate with customers as well as promote new affiliate offers and products.

Start with google ads and other paid advertising to optimize your affiliate programs. Ads with targeted keywords can significantly increase the number of visitors on your site and quite possibly get the register ringing, so it is a worthwhile investment.

Partner with companies that always support their businesses with information that helps sales of their products. In most cases, affiliate companies are quite knowledgeable. They will do their homework on bringing customers in. Good companies will give that info to their affiliates, and they can use it to sell more and make more.

You need your readers to trust you. If your readers trust and like you, they’re more likely to want to support you by using your referral links.

Be honest about your affiliates with your readers. They will think you are a better company and feel better about your affiliates.

Writing, scanning and publishing a handwritten note or advertisement on your homepage is a nice personal touch. If you put personal things on your site you can boost sales, buyers will know you are real. If you have poor penmanship, hire a freelancer to compose the advertisement.

It is important to expand your web marketing efforts beyond just a very small or narrow roster of associates. Try to get a number of product and vendors on your side. An extensive portfolio of partners and merchandise will secure you from huge losses if you drop one should it turn unprofitable. If you can handle advertising more products than what you currently have, find more to advertise.

Affiliate Marketing

This list of suggestions can show you how using affiliate marketing can promote your products. Following this advice will take you beyond the novice stage of affiliate marketing. Soon you will join the ranks of the experts.

Architectural Masterpiece and Luxe Mountain Chalet, Both in Popular Ski Town Telluride, Colorado, to Sell at Auction Without Reserve

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TELLURIDE, Colo., June 4, 2012 /PRNewswire/ – An architectural masterpiece bathed in snow-capped mountain views and shimmering aspen trees known as the Pa Gomo estate, which means “on the mountain” in a southern African dialect, and a luxury cabin with ski-in/ski-out access located in Mountain Village, will both sell at auction Without Reserve on July 12th through NYC-based Concierge Auctions. Originally listed for $ 20.5 million, Pa Gomo offers unrivaled views and access to a 900-acre preserve ripe with amenities in the exclusive and sought-after Gray Head Wilderness Preserve community. See Forever Village Cabin 2 was originally listed for $ 3.7 million and enjoys extensive Mountain Village amenities. Each property will sell to the highest bidder regardless of price in cooperation with Steve Catsman of Telluride Real Estate Corp, an exclusive affiliate of Christie’s International Real Estate.

“Having sold real estate in Telluride for the past 40 years, I can say with confidence that Pa Gomo is one of the most visually unique and inspiring properties to ever be offered for sale in the Rocky Mountains. From its exquisite architectural design to its 360-degree mountain views, this property is amazing in every aspect,” Catsman stated. “The See Forever Village cabin is an added benefit of this sale. One buyer might actually want to purchase both properties in order to have the best of both worlds — wilderness seclusion and ­ski adventure.”

Situated on a prime, 35-acre lot at 680 Hawn Lane, Pa Gomo is the result of architect Jack Snow‘s passion for details and stone mason Simon Aplin‘s unique skill. The gently curving copper roof echoes the contours of surrounding meadows, while the stone walls — quarried from the property site — mirror the mountainous terrain. The property contains 10,000 square feet, five bedrooms and both grand and intimate spaces in a series of separate “pods,” all connecting to the main living area, which is ideal for entertaining. Artfully designed by RKD Architects to be completely unique in both its interior spaces as well as six outdoor living areas, the home evokes a multitude of style characteristics including Contemporary, Art Deco, Tuscan, alpine and Japanese aesthetics. Floor-to-ceiling windows and sliding glass doors frame expansive vistas in every direction including breathtaking panoramas of the San Juan Mountain Range. With more than 4,676 square feet of patio space – 1,215 square feet of which is covered – the outdoors contains a gourmet summer kitchen and garden, in-ground stone hot tub, a fire pit, sauna and an outdoor shower.

Pa Gomo is part of the Gray Head Wilderness Preserve, within 900-acres of wilderness in the heart of Colorado‘s majestic San Juan Mountains, 15 minutes from Telluride. The community is uniquely rich in services, privacy, breathtaking mountain landscapes and amenities including an equestrian center, ice skating rink, fly fishing pond, tennis court, groomed trails for cross-country skiing and snow shoeing and much more.

“Pa Gomo was envisioned as an environmental sculpture for living — a home that is part of the landscape, with all of the latest luxuries within,” stated the architect, Jack Snow. “Native, chunky stone forms that were once part of the hillside are linked by a curving copper roof. Absolutely no compromises were made in the materials or artisan selection.” 

“The house is all about angles, views, rich earth tones and light,” stated the seller, Stuart Ross. “The spaces are designed to feel comfortable, not overwhelming. We’ve loved living here and take pride in knowing the new owners will enjoy it as much as we have.”

Tucked among the aspen groves, spruce trees and native wildflowers at 156 Country Club Drive in Mountain Village, Cabin 2 boasts privacy, views of both the Wilsons and San Sophia mountain ranges, and unparalleled amenities of The Peaks Resort and Spa at The Peaks. Comprised of 3,700 square feet, the stand-alone condominium offers four bedrooms, four bathrooms, a stunning gourmet kitchen, a sizeable media room, a double-sided fireplace and heated outdoor decks. The entire residence was custom-furnished in a soft mountain contemporary style by world-renowned interior design firm The Decorators Unlimited.

See Forever Village is an exclusive ski-in/ski-out community located just steps away from Mountain Village and all of its amenities: upscale boutiques and restaurants, skiing, hiking, golfing, a fitness center, a newly-enhanced 42,000-square-foot spa and Telluride‘s only indoor water slide. Residents enjoy rental management, ski valet, golf at the Telluride Golf Club, access to the Spa at The Peaks, home maintenance, and a complimentary, 12-minute gondola transportation system to the historic mining Town of Telluride.

“Pa Gomo is one-of-a-kind, quite literally a livable work of art. Its design boasts grand spaces with endless entertainment options but also has intimate nooks that elicit the comfort and privacy of home. And the quality of the materials — unbelievable,” stated Laura Brady, Vice President of Marketing for Concierge Auctions. “The Mountain Village cabin is the perfect luxury retreat for anyone seeking an active, amenity-rich getaway. We have sold other properties throughout the Rocky Mountains, but this chance to bid for one of the nation’s most unique architectural homes, and perhaps to add a ski chalet on the side, is an intriguing proposition.”

Telluride and Mountain Village are located in the heart of San Miguel County, home to some of southwest Colorado‘s most amazing natural sites including Bridal Veil Falls — the longest free-falling waterfall in Colorado — and the Old Spanish Trail, a 1,200-mile historic route that started in Santa Fe, touched the Telluride region and continued on to Los Angeles. The two towns are connected by the free gondola, the only transportation system of its kind in North America. Known for world-class alpine skiing and cultural events, Telluride and Mountain Village provide visitors the best of both worlds. Mountain Village offers a modern take on nature and features expansive views, world class accommodations and convenient access to the slopes of Telluride Ski Resort during the winter months. Rooted in history, neighboring Telluride is a bustling ski town with clapboard storefronts house independent art galleries, old-time bars and delectable eateries. Telluride has served as the backdrop for several television commercials and is home to many Hollywood stars, entrepreneurs and executives .Telluride is located in the southwest area of Colorado, more than six hours from Denver.

The auction of Pa Gomo and See Forever Village Cabin 2 will be conducted on July 12th. Brokers are fully protected. See Auction Terms and Conditions for full details. Pa Gomo will be open for preview daily from 2-4pm and by appointment. Cabin 2 will be open daily from 11-1pm and by appointment. For more information, call 877-472-5822 or visit TellurideAuction.com.

About Concierge Auctions: Concierge Auctions is the preeminent luxury real estate auction marketing firm serving high-end sellers nationwide through an accelerated marketing process that obtains fair market value for high-end properties in a 60-day timeframe. As a preferred auction partner to luxury brokerage firms nationwide, the company has executed auctions from New York to Hawaii and hosts a database that includes more than 100,000 luxury real estate buyers and agents from all 50 states and 38 countries and territories.  The principals of Concierge Auctions have been involved in the transfer of more than $ 2 billion in luxury real estate sales over the past 10 years.  For more information, call 888-966-4759 or visit ConciergeAuctions.com.

SOURCE Concierge Auctions

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PR Newswire: General Business

Study Predicts Explosion Of Online Counterfeits Based On Profits Similar To Narcotics Trade

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NEW YORK, May 15, 2012 /PRNewswire/ – RogueFinder LLC, working in conjunction with a leading New York-based brand protection law firm the Gioconda Law Group PLLC, released a comprehensive new study of over 3,000 “rogue websites” that have been shuttered by US federal courts in recent years.  Federal courts have also recently issued dramatic financial judgments against a number of fluid networks of rogue websites.

The comprehensive study found that a primary reason for the continued explosive growth of such networks is that online counterfeiters can collect immense profits by generating over $ 10,000 in sales with a $ 1,000 initial investment.

According to RogueFinder’s review of the public data, “this low-risk business model offers a comparable return on investment (ROI) to trafficking in illegal narcotics.”  The report cites evidence from dozens of successful legal actions filed from 2008 to the present by a number of major brands, including Louis Vuitton, Coach and Nike.

The report found that counterfeiters are using advanced software to warehouse and keep track of thousands of domain names that contain unauthorized trademarks, and are constantly reshuffling their network servers to avoid detection and enforcement against them.

The report also notes that the most commonly accepted form of payment on these sites was Visa, but that MasterCard and PayPal are also commonly accepted.

CONTACT:  Joseph C. Gioconda, RogueFinder LLC, 42-40 Bell Boulevard, Suite 607, Bayside NY 11361, (718) 423-3610, info@RogueFinder.com, www.RogueFinder.com.

SOURCE RogueFinder LLC

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PR Newswire: General Business

Success Will Be Yours With These Web Marketing Tips

If you have a knack for finding a niche, you might be a great affiliate marketer. With thousands of companies and millions of products to choose from, you can be an affiliate for any type of business you choose. However, you will first need to know more about affiliate promotion. We will cover some vital information in this article.

It is worthwhile to understand how companies you do business with work. If you lead people to the company by mail or phone and your ID is not attached you will lose out on lots of commission.

Always tell your visitors when you use affiliate promotion, and find out if they respond in a positive way. Transparency and honesty are important traits for affiliate marketers, just as they are for any business person that wants to genuinely win their customers’ trust. Most readers will appreciate your honesty, and will see your links positively.

Trying to market extremely popular products isn’t always the best strategy. Quality is important, popularity is not always so. You are going run into a lot of rivals if you pick something that is wildly popular. This may not result in profits for you.

If your site is about sports, they should see sports content. Sports-related websites would be the most beneficial places to which you should link. The content on your site and the affiliates you choose need to be logically associated with each other.

Affiliate marketing programs allow you to more effectively market your business. Affiliate programs have been shown to generate much more site traffic than passive methods such as banner advertisements. When choosing an affiliate program, bear in mind the payment you receive for referrals, the popularity of the directory and its ease of navigation.

Affiliate marketing helps many people make extra income, but it’s important to know how to maximize it in order to make big money. You will need to find a way to make your blog/website ranked high by all of the search engines. This will gain you better affiliate links and more money.

It is important to have real time statistics. These statistics help you to know what is and is not working in your page design and advertising campaign.

Offering a product for only a limited amount of time can be an effective internet marketing strategy. This can entice visitors to make a purchase, before the deadline expires. This method can be highly effective in ringing up sales.

Make sure you attract a good audience for the products you sell with affiliate partners. Products that do not cost a lot should not require a lot of marketing. If you are selling a very expensive product, your selling methods must be very focused and very intense since you will not be counting on volume to make a profit.

The most sought after commission in internet marketing enterprises is known as a lifetime commission. Lifetime commissions are very difficult to find. However, it should still be pursued since potential rewards are endless. Webmasters receive commissions from affiliate companies via products sold through the webmaster’s referrals. Usually, the commission is given only if a buyer buys withing a time period after they click on the link. That is why it is worth it to find the best commissions.

You should aim to create a handwritten advertisement, and then scan and post this ad on your site. This gives the advertisement a personal touch which may result in higher sales. Hire a freelancer to compose the advertisement if your longhand is illegible.

To earn more money via affiliate promotion, enhance your product review by including enticements such as screenshots and videos. People will want to buy your product because it is so appealing. The more specifics you can include in your review the better. It makes consumers feel like they are making a wise choice.

Internet Marketing

A good internet marketing strategy needs good products, but that’s not the only ingredient to success. As previously mentioned, there is much more to internet marketing than first meets the eye. Follow the advice above to find success as an affiliate marketer. Do your homework and do as much as you can to apply it to your business.

Helpful Tips To Break Into The Online Marketing Business

You will be forced to change up your marketing techniques to stand out from the competition. Yet, even with all the differences from company to company, there are some core bits that remain similar in those that make good profits and a few are listed here.

If you generated significant profits, consider requesting more money from your program. If you are working well, then the company will be happy to help you out and give you more money for your valued work.

Affiliates that are a good fit for your products and your company will be the most useful. You will gain many different income streams by signing up with a large number of affiliate networks. Being selective about your affiliates will provide some assurance that you will be able to work effectively and comfortably together for a long time.

Master Document

Some affiliates get their tasks through email, but this sometimes causes them to continually re-check their emails. You can save yourself some time by copying the information you need the first time you read the email, and then pasting it into a master document on your desktop. Doing so makes it much easier to have one master document.

A good affiliate marketing tip is to work with a company that continuously produces products. These types of companies tend to get more repeat customers due to the variety of products that they manufacture. That means more commissions for you. Don’t waste your time or effort promoting the short-lived trendy or faddish products.

Unfortunately, some will choose to stop receiving your emails and you will be put in a position of having to locate new customers. To attract new customers, send high quality emails to pique their interest.

Affiliate Companies

Only fair affiliate companies (ones with generous profit sharing) deserve your business. Avoid doing business with companies that do not offer at least twenty percent commission for each product sold. Higher commissions will result in repeat business from you, and the high quality affiliate companies are aware of this.

If a person is visiting a sports oriented website, their attention will be on sports and sports alone. An affiliate site that is completely unrelated to sports is unlikely to attract site visitors. Links that offer the visitor something related to what initially attracted them have a much better chance of being followed.

Affiliate programs are not created equal. The amount of flexibility can vary as well as product variation.

Gain the trust of your readers. When readers can identify with the content you provide them, they will be grateful for this and will be more likely to help see to it that your website survives and grows, including clicking referral links to products they plan on purchasing.

Affiliate Program

Use online marketing programs to more effectively promote your online business. In most cases, you’ll get a bigger traffic boost from an affiliate program than you will from banner ads or contextual networks. When you are trying to decide on an affiliate program you should consider the payment you will receive, ease of navigation and the directory’s popularity.

These companies use these techniques because they effectively draw traffic. Your job is to figure out how you can apply it to the position you’re in. Once you do that, success should follow.

Survey Finds Improvement in Internal Control Over Financial Reporting Since Passage of Sarbanes-Oxley, According to New Protiviti Research

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My news for Investors

MENLO PARK, Calif., June 4, 2012 /PRNewswire/ — Ten years after the signing of the Sarbanes-Oxley Act (SOX), the majority of executives and other professionals surveyed say the internal control over financial reporting structure in their organizations has significantly or moderately improved since compliance with the legislation became a requirement, according to a new study from Protiviti (www.protiviti.com), a global consulting firm.

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“Sarbanes-Oxley has had its share of controversy in the past, but nearly 70 percent of respondents in our survey reported that the internal control over financial reporting structure in their organizations has improved since compliance with Sarbanes-Oxley Section 404 became a requirement,” said Brian Christensen, Protiviti’s executive vice president, global internal audit.  “Companies are still learning and working to improve continuously the quality of their internal controls as well as the effectiveness and efficiency of their compliance processes, even 10 years later.”

The majority of executives surveyed said they also are focusing on automation of their companies’ internal controls to realize the full benefit of the landmark legislation; in fact, only 17 percent of respondents said they have no plans for further automation. “Automating key controls likely represents the ‘final frontier’ in terms of significant Sarbanes-Oxley process improvement and cost savings,” said Jim DeLoach, a Protiviti managing director and the firm’s senior SOX practice leader as well as a key survey architect. Automation provides significant opportunities for setting a proactive/preventive tone to the internal control environment and supporting the mission to simplify and streamline business processes, gain greater efficiency and achieve long-term cost savings. 

Protiviti’s 2012 Sarbanes-Oxley Compliance Survey (www.protiviti.com/soxsurvey) – which includes feedback from nearly 600 executives and other professionals who are involved with or have a stake in the SOX compliance process – explores the many issues companies address related to SOX, from cost and resource constraints to achieving a stronger internal control environment and improved operational efficiency and effectiveness. This is the third year Protiviti has conducted the survey. 

Sarbanes-Oxley and its subsequent laws and regulatory guidance have had significant effects on corporate America,”said Christensen. “Over the past decade, opinions of SOX have evolved as much as the law itself. Our survey results reflect this changing sentiment. We were also pleased to see the large number of respondents to this year’s survey as it indicates a high level of interest in improving the compliance process.”

Key Survey Findings
Other key findings from Protiviti’s 2012 Sarbanes-Oxley Compliance Survey include:

  • According to respondents, the top benefit of SOX is “enhanced understanding of control design and control operating effectiveness” (44 percent), followed closely by “internal audit’s ability to perform more traditional audits” (43 percent). “The percentage of responses in these top categories is markedly lower than those from the 2011 survey,” Christensen said. “However, our 2012 survey presents clear evidence that many companies are still focused on reducing the number of key controls, streamlining the total population of controls, narrowing the overall assessment scope, decreasing the number of manual controls and increasing the number of automated controls.”
  • Companies, regardless of size or year of compliance, plan to maintain their current level of spending on compliance in the upcoming fiscal year – a possible indicator that organizations have the compliance process well-managed and under control.
  • A majority of large organizations (73 percent) leverage their SOX compliance efforts to drive continuous improvement in business processes that affect financial reporting, and a significant majority of organizations that are beyond their fourth year of compliance (69 percent) do so.

Webinar and Podcast Explore Survey’s Results
Protiviti will host a complimentary 90-minute webinar on June 5 at 9:00 a.m. PDT to review the results of its SOX compliance survey. To register for the webinar, please visit http://www.protiviti.com/webinars.

Additionally, a podcast about the survey results and their implications for public companies is available at www.protiviti.com/podcasts.

Conducted in late 2011 and early 2012, Protiviti’s 2012 Sarbanes-Oxley Compliance Survey gathered insights from professionals at companies with gross annual revenues ranging from less than $ 100 million to more than $ 20 billion. Respondents included chief audit executives, chief financial officers, corporate Sarbanes-Oxley and Project Management Office leaders, chief compliance officers, and others involved with SOX. Eighty percent of respondents work for companies in or beyond their fourth year of SOX compliance and 68 percent are from large or accelerated filers. The survey is available for download at: www.protiviti.com/soxsurvey.

About Protiviti
Protiviti (www.protiviti.com) is a global consulting firm that helps companies solve problems in finance, technology, operations, governance, risk and internal audit. Through its network of more than 70 offices in over 20 countries, Protiviti has served more than 35 percent of FORTUNE® 1000 and Global 500 companies. The firm also works with smaller, growing companies, including those looking to go public, as well as with government agencies.

Protiviti is a wholly owned subsidiary of Robert Half International Inc. (NYSE: RHI). Founded in 1948, Robert Half International is a member of the S&P 500 index.

Protiviti is not licensed or registered as a public accounting firm and does not issue opinions on financial statements or offer attestation services.

Editor’s note:  infographic available upon request.

SOURCE Protiviti

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PR Newswire: General Business

Incredible Internet Marketing Ideas To Ramp Up Your Business

Online marketing is a great way to make money online. Affiliate programs have been a profitable marketing venture for webmasters for a number of years. As the internet has grown, more and more information on this style of marketing has become available. Beginners and experts alike always benefit from new tips on web marketing every now and again.

Selling items that are proven successful can be a good strategy. A common strategy is to stay away from extremely popular products to steer clear of competition when participating in web marketing. It may be easier to get customers to buy somewhere that is proven. The attractive thing about popular niches is that they already have a solid customer base. It is still possible to make a connection with your potential customers even when you are faced with strong competition. Just try to get an unique angle to market from.

Affiliate marketers have to be honest about their business. Be upfront about your relationship with an affiliate, instilling trust in your visitors. If you are dishonest with your visitors, they may avoid your website and go to the main merchant’s site to buy that product.

Niche Market

Think about a specialty niche for more chances to earn affiliate money. Niche markets attract a smaller but highly motivated following. Because of its specialized nature, interested customers may find a niche market company quickly, while the more generalized product provider waits to be found in a crowded field. This means a niche market may become profitable more quickly than a larger one.

Affiliate marketers need to keep sound goals in mind. Do not become complacent when you start gaining a little bit of income. You should always seek to expand your business. Create another stream for revenue such as a blog. You should always remember to keep working hard.

Every affiliate website is unique. There are tremendous differences from one to another. You will run into some difficulties when sites are not well written or easy to navigate. Savvy site owners make the best of the situation, and do not allow themselves to lose money due to an affiliate’s poor site design. In addition to being downright helpful, this approach encourages trust and future purchases.

A great tip to use in web marketing is to find a company that is continuously producing products. If you want reliable commissions and new product promotion opportunities from a reputable, solid affiliate company, look for one that continuously produces new products for you to promote. Stay away from products that are the current rage, fad, or fashion. These products tend to have a short-lived period of successful profit.

You should reveal your affiliate position to your website visitors right up front. Being honest about your affiliate programs will generate more revenue for your website, because you will have built trust with your customers.

Tracking System

Do not let anyone trick you into using their tracking system. This mess can be avoided by using a good tracking system.

You should only affiliate with companies that have good reputations for being fair with their partners. One rule of thumb is to make sure you do not do business with a company that provides a profit of less than twenty percent. The best companies know they should take care of their affiliates, which means they’ll offer a good commission.

Google is very integrated into the social media market. They work at bookmarking sites and creating search pages with social media as a focus. When tweets, comments and other elements of social media sites, such as Twitter or Facebook, are prevalent on website pages, those pages are all linked to the social media site through the content.

Don’t waste your valuable time by reading too many affiliate marketing books. Instead, focus on a few good tips and take action! You have to be willing to do the upfront work for nothing and have faith it will pay off in the long run. There comes a point where doing additional research turns into a delaying tactic. Choose a couple of good, workable tips and put them to work.

As you set out to build your web marketing program, you should always start small. You are more likely to actually make money and learn something while doing it. Once these smaller niches are finished, you will be ready to tackle bigger and more competitive niches.

Many affiliate marketers make a significant income. Just like most marketing techniques, the key to making money is by studying the process extensively

IntercontinentalExchange Announces Promotions; Farley Named SVP of Financial Markets, Jackson Named President of ICE Futures U.S., Tupper Named President of Trade Vault

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My news for Investors

ATLANTA, June 4, 2012 /PRNewswire/ – IntercontinentalExchange (NYSE: ICE), a leading operator of global regulated futures exchanges, clearing houses and over-the-counter (OTC) markets, today announced senior management promotions as part of the company’s continuing growth strategy. Thomas W. Farley has been promoted to Senior Vice President of Financial Markets, Ben Jackson has added the title of President of ICE Futures U.S., and Bruce Tupper was named President of Trade Vault.

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“These are well deserved promotions and represent expanded responsibilities commensurate with their contribution to ICE’s solid performance and growth,” said ICE Chairman and CEO Jeffrey C. Sprecher

“I’m pleased to elevate Tom Farley to lead ICE’s global financial markets businesses.  We continue to invest in these markets and I am confident that with Tom’s leadership we will continue to drive growth and strong returns on our investments.”  

Sprecher said, “Ben will lead ICE Futures U.S. at a time of regulatory change, growth and innovation. He has already made significant contributions to these efforts. Bruce is leading our global swap data repository business, which leverages his deep expertise in developing effective solutions for post-trade operations.” 

In his new role, Farley will oversee the development of initiatives within ICE’s OTC financial markets, including FX, credit, equity derivatives, and fixed income.  Farley will report directly to Sprecher as a member of ICE’s executive management team.  Farley has served as President of ICE Futures U.S. since February 2007. He was previously President of SunGard’s Kiodex business unit, where he also held the positions of COO and CFO.

Jackson joined ICE in July of 2011 as the Chief Operating Officer of ICE Futures U.S., ICE’s New York based futures exchange. He will continue to serve as COO in addition to his new role as President. Prior to ICE, Jackson led SunGard’s energy and commodities business as Senior Executive Vice President.

Tupper will lead the introduction of ICE Trade Vault as it delivers its patented solution, consistent with global financial reform. He joined ICE in 2000 as a Market Manager and was most recently Vice President of ICE eConfirm, where he led the development and growth of ICE’s electronic trade confirmations business. Prior to ICE, he held various trading, brokering and marketing roles in the energy trading sector. The ICE eConfirm business will continue to report to Tupper in his new role.

About IntercontinentalExchange

IntercontinentalExchange (NYSE: ICE) is a leading operator of regulated futures exchanges and over-the-counter markets for agricultural, credit, currency, emissions, energy and equity index contracts. ICE Futures Europe hosts trade in half of the world’s crude and refined oil futures. ICE Futures U.S. and ICE Futures Canada list agricultural, currencies and Russell Index markets. ICE is also a leading operator of central clearing services for the futures and over-the-counter markets, with five regulated clearing houses across North America and Europe. ICE serves customers in more than 70 countries. www.theice.com  

The following are trademarks of IntercontinentalExchange, Inc. and/or its affiliated companies: IntercontinentalExchange, IntercontinentalExchange & Design, ICE, ICE and block design, ICE Futures Europe, ICE Futures U.S., and ICE Clear Europe. All other trademarks are the property of their respective owners. For more information regarding registered trademarks owned by IntercontinentalExchange, Inc. and/or its affiliated companies, see https://www.theice.com/terms.jhtml

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995 – Statements in this press release regarding IntercontinentalExchange’s business that are not historical facts are “forward-looking statements” that involve risks and uncertainties. For a discussion of additional risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see ICE’s Securities and Exchange Commission (SEC) filings, including, but not limited to, the risk factors in ICE’s Annual Report on Form 10-K for the year ended December 31, 2011, as filed with the SEC on February 8, 2012.

ICE-CORP

SOURCE IntercontinentalExchange

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PR Newswire: General Business

Use These Ideas For Successful Online Marketing

Now it is time to focus on developing your strategy. You may have a lot of questions on what to do and how to start; do not worry because this article will talk about those things. Read on for some important tips that can help you launch your own affiliate marketing campaign.

You want to be completely honest about this. Tell visitors exactly what your policy is. And make sure your partners are also transparent about it. Cookie stuffing will irritate your readers. Or, you may end up breaking affiliate tracking chains; even worse, this process can spread viruses.

When considering an affiliate program, you should determine how each one tracks and credits orders that were not purchased through their website. You need to ensure that you get credit for any phone or mail orders your customers make. Otherwise you won’t get paid for them.

As an affiliate marketer, you want to be transparent in letting people know what you are doing. Give your site’s visitors a positive impression by describing your service clearly. Always try to be honest and truthful. If your followers see that you have a reason for the online marketing, they will be more responsive to using the links you provide in a positive manner.

Affiliate Programs

Consider using multiple affiliate programs so that you have multiple sources to generate income. IF you use several affiliate programs dealing with the same product you will have a choice for your customers.

It is a good idea in affiliate marketing to pick an affiliate company that pays in a variety of ways. You may want you money quickly. Some affiliates will pay you by check, others use online options.

Many of the people who sign up will unsubscribe, and you’ll need to track down new customers. A great way to gain new customers is to send out emails that have performed well in the past.

Every affiliate program is different. Programs vary by product and degree of flexibility.

You should be open and honest about the fact that you are engaged in affiliate promotion with your site. Let customers know about your affiliate program, and how it translates to money for you and content for them. When you are truthful with your customers about affiliates they will be more apt to visit.

It is so important to gain your readers’ trust. If the readers really like what you produce, they will uphold you by finding referral links and following them should they want to buy the product still.

In order to maximize the impact of an affiliate program, select a firm with a history of significant sales conversions. You are looking for a 1% conversion rate or more.

Success in article marketing can be achieved by knowing your audience. You should strive to provide your readers with the things they want. Understand why they’re visiting your site. Find out what they are looking for.

You should consider creating an advertisement by hand. You can then scan it or photograph it, and post it on your site. Doing as such can help the customer feel more connected to the person selling the product, resulting in increased sales. If you have illegible handwriting, you can always hire a freelance worker to write out your ad.

It has been known that occasionally vendors will cheat you so they can use their tracking system. Only use legitimate tracking systems with good reputations to avoid these scams.

Have multiple affiliate partners as part of your campaign so you are never depending on one source of income. Spread your affiliate product line a bit wider. A well-spread portfolio of affiliates and products will protect you from heavy losses should you have to drop one when it becomes unprofitable. If you don’t feel like you’ve hit your limit on products to advertise, find more.

The number of backlinks that come to your website will factor into the success of your affiliate promotion only if the links take visitors to worthwhile and meaningful content, and prospective customers will find themselves on a page that was appropriately described. For instance, visitors looking for a general information or a product different than yours will be disappointed when they find your page. No amount of clever strategies will mask the dishonesty of this mismatch.

Select pop-under ads instead of pop-up ones. With the increasing popularity of pop up blockers chances are they will never been seen. Research indicates that pop-under ads, which load unobtrusively in your website’s background, are greatly preferred by visitors, a fact that is verified by the response rate, which is much greater than that of pop-up ads.

At this point, you should be far more confident about affiliate promotion. Now that you are more prepared, you should have much more expertise in the field. The tips that were given should have provided you some advice that can help you get started with the online marketing of your website.

A PokerStars obtém licença de jogo para Espanha

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MADRID, June 4, 2012 /PRNewswire/ –

O maior Web site de póquer online do mundo adiciona Espanha à sua crescente carteira de licenças de jogo

A PokerStars obteve uma licença para operar em Espanha e irá lançar o Web site http://www.PokerStars.es a 5 de Junho, para servir o mercado espanhol do póquer online, conforme anunciado hoje pela empresa.

“A Espanha é um mercado de póquer muito importante e conta com alguns dos melhores jogadores do mundo”, afirmou Gino Appiotti, presidente dos Departamento de Mercados Licenciados – Espanha, Itália e França – da PokerStars. “Na qualidade de Web site de póquer online mais popular do mundo, orgulhamo-nos de disponibilizar no mercado a melhor variedade de jogos, o ambiente de jogo online mais seguro e o nosso software de classe mundial”.

A obtenção de uma licença para operar em Espanha sublinha o empenho da PokerStars em ser das primeiras empresas a entrar em mercados regulamentados quando as respectivas licenças ficam disponíveis. A PokerStars opera o Web site de póquer online líder mundial, tendo desenvolvido a maior de todas as comunidades de jogadores de póquer através dos seus Web sites online, do patrocínio de torneios de póquer ao vivo e da produção de programação televisiva de póquer.

A regulamentação espanhola permite agora que os residentes em território espanhol joguem póquer online através de operadores licenciados. Em conformidade com a recém-aprovada legislação de jogos, os jogadores espanhóis apenas podem competir contra outros jogadores espanhóis.

“Em Espanha residem alguns dos melhores jogadores de póquer do mundo”, afirmou Juan Manuel Pastor, membro da Equipa Espanhola PokerStars Pro. “Estou ansioso por jogar em http://www.PokerStars.es e competir directamente com jogadores de todo o país”.

A PokerStars acrescenta a Espanha à sua carteira crescente de licenças, que actualmente inclui França, Dinamarca, Itália, Estónia, Bélgica, Malta e a Ilha de Man. Enquanto líder do sector, a PokerStars disponibiliza um ambiente seguro onde jogadores e adeptos podem competir numa gama alargada de jogos e torneios de póquer, tanto de estilo tradicional como inovador.

Sobre a PokerStars:

A PokerStars opera o PokerStars.com, o Web site de póquer online mais popular do mundo, servindo a maior comunidade mundial de póquer, com mais de 49 milhões de membros registados desde o respectivo lançamento em Dezembro de 2001. É a primeira escolha dos melhores jogadores a nível mundial, com mais torneios diários do que qualquer outro Web site, e com a melhor segurança online de todas. Foram dadas mais mãos no PokerStars.com do que em qualquer outro Web site – trata-se de mais de 80 mil milhões de mãos e mais de 550 milhões de torneios jogados.

O PokerStars.com e o PokerStars.eu operam a nível mundial sob licenças emitidas pelos Governos da Ilha de Man e de Malta, respectivamente. A PokerStars opera também sob licenças governamentais separadas na Dinamarca, França, Itália, Bélgica e Estónia.

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PR Newswire: General Business