You Can Win When It Comes To Affiliate Marketing

Web marketing can be an effective way to bring in extra money through your website. However, there are a few techniques and tips that will help you maximize this strategy to make it really work for you. The following article will show you some tips that successful affiliate marketers have used.

Anytime you are choosing a program for affiliate promotion, do some research to learn how the business keeps track of orders that are made off of their website. If you direct orders to the company that get made by phone or by mail, and those orders are not connected back to your affiliate ID, you could lose out on significant portions of your commission.

Let your website’s visitors know you are doing internet marketing. Present it in a way that will be well received: it opens up advantageous buying opportunities for them with products they are already interested in. The profits available from affiliate marketing cannot make up for alienating your website’s patrons with duplicity; always be honest with your audience. Your readers will feel more positive and be more likely to click your links if they are kept informed of your motivations for affiliate promotion.

Unfortunately, some will choose to stop receiving your emails and you will be put in a position of having to locate new customers. Only send your best emails to customers when gauging their interest on first time contact.

Text services can help affiliates earn more commissions. While it is a new service, many affiliates use it for offers and promotional ads.

If someone is visiting your site for sports information, that’s what they’re interested in finding. Just throwing an unrelated affiliate link on your site won’t help you much. Readers are more apt to follow a link relevant to what they read on your website.

Build trust with your readers. Your readers will search for and click referral links if they like your content well enough to make a purchase.

You want to look for affiliates who have good relationships with their clients as well. Try and get one out of every 100 customers to buy something.

How can you increase gains from online marketing? Make your work eye-catching by using dynamic videos. By giving people as much information as possible, you increase the chances of them buying the products that you are promoting. Make your reviews as detailed as possible, because most potential buyers want to know a product’s exact specifications before placing an order.

Now that you’ve reached the end of the article, you should know some great tips for succeeding at online marketing. To get the best results, it’s important to keep your marketing information current. Affiliate promotion is a great way to make a little bit more cash on your website. Additional income streams can act as a cushion during downturns. “

The Key To Successful Affiliate Marketing

You can make extra income with your website through affiliate marketing programs. However, there are a few techniques and tips that will help you maximize this strategy to make it really work for you. The below article will show you some basic tips that other successful affiliate marketers have applied to their own sites and made them successful.

Be very careful not to abuse this process. Don’t allow your partners to do so, either. At best, visitors will be irritated by this practice. Not only will cookie stuffing alienate your readers, but it could also give them a virus.

After you have made yourself successful and are generating good amounts of money, ask for an increase in your earnings. if you make a lot of sales with good marketing techniques, they will generally want to accommodate you with a raise to keep you with them.

Be upfront with your readers and tell them you use affiliate promotion. Their reaction will more likely be positive. When you’re honest good things come back to you, this is true with internet marketing as well. Most readers will appreciate your honesty, and will see your links positively.

Research affiliates that produce products or provide services you need to sell. Register with these affiliates before beginning your web marketing venture. Try to have multiple affiliates. This will give you a variety of income feeds. Don’t work with just anybody; make sure that you do thorough research so you know that you are with the right people.

Taking on a product that already sells in high volume online is a real affiliate marketing challenge. Quality products take precedence over popularity. Popularity also means over-saturation and an abundance of competition. It might be hard to make money.

Many affiliate marketers try too hard to be “super” affiliates. These people can end up so overburdening themselves with products and promotions that they can no longer adequately manage any of them. Try not to think about achieving maximum results. Take your time to find what works best for you.

Affiliate Companies

Be sure to only conduct business with affiliate companies that are fair and generous with their commission offers. Be sure not to work for an affiliate company that gives out less than 20% of profit on every item that is sold. Quality affiliate companies know that your efforts deserve a higher commission that will draw you back for more business.

The most effective affiliate companies support affiliates and assist in cross-selling products. Most people running affiliate promotion companies aren’t dumb. They know what types of marketing campaigns turn a browser into a buyer. The better companies share that data with affiliates, so that the affiliates can customize their campaigns to sell more products and get more commissions.

It’s imperative to have access to real time statistics. Those statistics let you to see the number of site visitors and the number of people who are purchasing.

Knowing your audience is the key to successful internet marketing. Make an effort to provide for your readers’ needs. Analyze your site traffic to determine what is driving the most people to your site. What is drawing them to you?

Remember that with online marketing lifetime commissions are very rare. There are still many rewards that will make it worth your while, so it is a good thing to stick with. Webmasters are paid a commission by affiliate vendors each time that a webmaster refers a client who then purchases a product. This commission is usually only paid out, however, if the sale happens in a defined time frame. This is why they are worth finding.

This article should have given you some great ways to get the most from your online marketing program. To get the best results, it’s important to keep your marketing information current. Internet marketing can help you earn extra money to add to the income that you are already generating from your current product or service offerings. “Two birds, one stone! “

Online Marketing Ideas To Increase Your Success

That means you can’t just duplicate the sales strategy of some other marketer in your niche and expect it to be successful. Of course, with that being said, there are core elements that should not be ignored, as they will help you on your way to success.

Try to see how affiliated companies track outside orders. With some programs, you could miss out on lucrative commissions if you are not careful and keep track of the orders. Orders made by snailmail or phone, for instance, may not have your affiliate number attached.

Affiliate Promotion

Let your visitors and readers know when you’re using affiliate promotion. They usually will give you a positive result. Honesty builds trust with your readers and can help bolster your affiliate promotion efforts. When you are honest with your readers, they will respond to you positively.

When you are starting out in web marketing, it can be helpful to sign up with affiliates that provide the products or services that you like to sell. Joining several affiliate networks can provide you with numerous income opportunities. Rather than signing up with the first affiliate program that comes along, conduct thorough research to determine which affiliate offers products that you can stand behind.

It is important to value quality over quantity, when you are marketing your products online. Popularity is not always equivalent to quality, and the later is more important. The competition that you will face when choosing to market an extremely popular product will be intense. You might not make any profit.

Many individuals who try their hand at affiliate promotion simply do too much. Ambitious affiliates take on too much work load, push too many widgets and just overextend themselves to the point of breaking. Maximum results do not exist. Find the best thing for you when you go slow.

You’ll always be looking for new customers because they’ll keep unsubscribing. To find new customers, make sure to give them your best emails in order to make a good impression.

Affiliate Companies

Steer clear of shady affiliate companies. A twenty percent profit sharing split is a good threshold for deciding which affiliate companies you should work with. Affiliate companies that understand your efforts and compensate you accordingly, are the type of quality company that you can plan to return to for future business.

Look for an affiliate company that has multiple resources for its affiliates. Generally, affiliate businesses are not stupid. They know the ins and outs of marketing and what techniques are effective,. Good companies will give that info to their affiliates, and they can use it to sell more and make more.

Gaining your reader’s trust is important in building a good reputation. If your readers think highly of you and the content you had provided, and they have decided to purchase the product, they will give you credit by clicking on your referral links

Choosing a company with a high conversion rate is the best way to utilize an affiliate program. A conversion ratio of 1% is a great benchmark to have.

Certain vendors will attempt to con you by persuading you to adopt their particular tracking system. Only use legitimate tracking systems with good reputations to avoid these scams.

Don’t base the success of your internet marketing venture on a limited number of affiliate partners. Try selling several different products and working with different vendors. If you have a lot of affiliates and different products you will continue making money if something dies off. You can consider offering more products, so long as you are able to easily manage the ones you already have.

Stay positive in your writings when you are web marketing. Do not even use phrases with a negative slant in wording. g.

Don’t just think 100% commission is a scam. Read the small print before declaring it such. Many offer that much because you pay upfront costs while they get the subscription profits. These can still be lucrative for you, so take a closer look when you come across an offer like this.

One great way to give a boost to your affiliate marketing program is to offer prizes and contests on your website. This can result in return visits from potential buyers, who may encourage other people to visit your site if the contest you are holding or the prize you are offering is highly appealing.

Affiliate marketers in California who had their accounts suspended at the beginning of 2011 can now re-install any links they lost back on their website. The California law that caused to stop all affiliate programs in the state has now been changed. If you had a problem with this, you should sign up.

These types of methods are employed for a reason: they provide results and pull in the intended customer. By finding a strategy to apply these methods to your particular position, you can have similar results.

How To Get Your Product Seen On The Internet

Web marketing is very profitable for those who know what they’re doing. Do not fret. These tips will help you steer clear of potential pitfalls.

Make sure to go into partnerships with affiliates who offer the products and services you’re looking to sell. Using many affiliate networks to market your products provides many possibilities for income. When considering affiliates, research the company before you agree to work with them. Be sure to find out about the company and their products.

There are many affiliate marketers around that push themselves too hard to try to become a “super” affiliate. This means taking on a large amount of products with too many promotions. There is no bar set for maximum results. The right affiliate program offers unlimited opportunity.

Stick with an affiliate marketer that constantly churns out products. This will ensure that your commissions do not disappear, and that you are associated with a reputable company. Fly by night products and fads are things you should stay away from.

Make sure the affiliate companies you are doing business with are both fair and generous. You should not partner with a company who is offering a commission that is less than 20% for items sold. If you put a forthright effort into your affiliate programs, good companies will recognize that and reward you appropriately to maintain your partnership.

Find ways to make your affiliate links relevant to your site content. An affiliate link would be useless if it was not related to sports. You have a better chance of your readers clicking on a relevant link from your site.

Research different affiliate websites because each one is different. Many of them have frustrating layouts. Determined site owners are not going to let a frustrating website hinder them from taking in revenue. This is great because it helps to build trust and make sales.

Match your affiliates to your readers. This not only increases your traffic but also communicates to your audience that you have an understanding of what their needs are.

Be honest about your affiliate marketer status. Tell visitors who your affiliate are, and the extent to which your site relies on online marketing. If readers feel that you are not disclosing your affiliations, they will shun you by leaving your site and heading directly to the manufacturer to purchase product.

Look for an affiliate program that believes in supporting you, and treating you like a valued colleague. Affiliate companies are smart, at least most of them are. Affiliate marketers do extensive research about market trends with customers. Well established companies will share that information with it’s affiliates, so they can use it to improve their campaigns.

Even though affiliate promotion can be an excellent method of making some extra cash, you must have some basic knowledge before you can truly make great money. You should put consistent effort into getting your website or blog to rank highly in the popular search engines. Doing so will net you prestigious affiliate links and greater revenue.

The only way to make your online marketing campaign successful is to pay attention to the needs of your readers. It is imperative that you target your readers’ needs. Determine what it is about your site that is making them return. What is it they are there to see?

Scan and publish a handwritten ad onto your site. Sales increase when you add personal touches like this because your visitors relate better to you as a person. Hire a freelancer to compose the advertisement if your longhand is illegible.

Don’t limit yourself to just two or three affiliates for your whole campaign. Be sure to diversify the vendors you contract with, as well as the products that you offer. Having a broad range of affiliate partners and product types is a great way to hedge against downturns caused by occasionally needing to let one go. If you are relying a bit much on a few products, scour the net for new and innovative products to promote.

Backlinks that connect to legitimate, relevant content are a vital part of successful web marketing. For example, if your link promises a customer one product, the page they land on should actually be selling that product and not some other one. No matter how smart the strategy you’ve developed is, users will see this marketing method as sneaky and dishonest.

Affiliate Marketing

Affiliate marketing does not need to be as hard as it seems. The investment of time into the more involved areas of affiliate marketing, such as research and networking, are certainly well worth your efforts. Keep these ideas in mind in order to have more affiliate marketing success.

You Can Do It! Advice For Web Marketing Success

Web marketing programs get so many people interested in them because they look easy and inexpensive. The fact that it is free to begin and nothing has to be handled personally makes someone feel that it is an easy field to get into. It is not as easy as it first appears, however. It takes a committed effort if you want to develop a reliable income stream.

Consider using secret links. Use techniques that place your affiliate links subtly. Put them to use, though do not try to hide the fact. Tell your readers what the context of your link is so they will not be suspicious of its content.

Put some thought into each product you would like to promote. Take a little time to make the layout of affiliate links user friendly and attractive to the eye. This can increase the appeal of your site and your business profits too.

An affiliate marketer should be honest about the business he is engaged in. Be upfront about your affiliate ties and describe them on your site. If readers feel that you are not disclosing your affiliations, they will shun you by leaving your site and heading directly to the manufacturer to purchase product.

Always be honest with your visitors about who you are affiliated with. Your honesty will be appreciated, and your readers will be more likely to click on your affiliate advertisements.

Once you have determined which products you want to promote for your affiliate partner, you should ensure that your marketing strategy is directed toward the appropriate audience. If it’s a cheaper product, then just simply having a high traffic flow will ensure that it sells. If it’s cheap enough, people will be more likely to buy it after a quick click and view. Products that cost more require more concerted selling efforts to get sold at all.

The most sought after commission in online marketing enterprises is known as a lifetime commission. Lifetime commissions are very difficult to find. Even though they are so rare, the potential profits are so fantastic that you should still seek them out. Affiliate programs pay commission to webmasters when products are sold. Oftentimes, the commission only applies to purchases made inside a specified time window. This is what makes them worth hunting up.

Improve your own review to increase you affiliate promotion revenues. Include things like photos, screen shots and videos if possible. People will want to buy your product because it is so appealing. When you make your review specific you can target customers who want to know more.

Positive language should always be used when making affiliate promotion content. Even small negative phrases should be removed. g.

You need to make sure that your site is relevant to be successful with internet marketing. Keep up to date with all the products and services that the affiliate programs you belong to offer. There are always new tools to make ads more interesting for readers.

Make goals for yourself that extend beyond just paying your bills each month. Always reach higher and higher and always put in the hard work. If you keep up the effort, your results will come and they will be well worth it.

You Are Sure To Benefit From These Affiliate Promotion Tips

Online marketing has nearly limitless profit potential if you know what you are doing. However, there is no cause for concern if you read the following tips, and use them to develop your internet marketing plan.

When searching for an online marketing partner, find companies that continuously make new products. To attract repeat customers, find a reputable company that releases a number of quality products. This ensures that you will have have steady commissions. Don’t waste your time or effort promoting the short-lived trendy or faddish products.

Make sure the affiliate companies you are doing business with are both fair and generous. You should not go for less than 20% commission on items. High quality affiliate companies will respect your efforts and offer you an accordingly substantial commission to keep you returning for more business with them.

Carefully consider the products and services you want redirect readers to. Once you discover the optimal placement of your affiliate links, you will see increases in profits.

Select an affiliate program which offers commission for products that will appeal to your target audience. Advertising products that are a poor fit won’t do you any good; get products that your readers will want and they’ll appreciate it.

You will get the most income out of your affiliate programs by paying advertisers like Google Ads. If you ads target specific keywords with proven results, sales-wise, you can substantially increase your site traffic, attracting visitors who are interested in the same keywords.

Don’t try to go it alone! Work with affiliate programs that treat you like a partner and help you to sell the product. Affiliate companies are very smart. They research what type of marketing actually converts customers. Good companies will give that info to their affiliates, and they can use it to sell more and make more.

Get your readers to trust you. If you have people that like you and the content of your website, they will help you out. They will click on your referral links more often, and chances are they will buy some of the products that you are promoting.

Explain to your readers why your affiliates are a good fit for you and for them. They will think you are a better company and feel better about your affiliates.

If using banner ads, put an interesting question or piece of trivia in one, and set it up so readers need to click over to your site for the answer. Most visitors cannot abstain from clicking your lead banner. You can also give those who answer the question correctly a discount, which is icing on the cake.

Be wary of vendors who want you to utilize their tracking system; in many cases, this is a scam. Sticking with a trustworthy tracking system can spare you a lot of stress and heartache.

Only push products that have real value to your readers. Your recommendations for products reflect on you and your business. In part, the products you recommend will help buyers to trust you. If you want to keep good customers, you have to promote excellent, fairly priced products.

To be an online marketing success, you should keep up with the latest trends in the industry. It is crucial to stay informed on any programs that the affiliate marketing programs you belong to offer. There are always new tools to make ads more interesting for readers.

If you use the product you are marketing, it instills an overall sense of trust in the product. As a user, you will be able to write strong and honest reviews and articles for the web. Mention the product’s strengths and weaknesses on discussion forums. Always include a link so you will never miss an opportunity to make a sale.

Be sure to be honest with readers about your links. Most people know when they are visiting an affiliate link and will only mistrust you if you aren’t upfront with them. You’ll get more business from customers and affiliates by being honest and credible.

One good way to find good affiliates is to work only with those affiliates who advertise through a network. A good affiliate market will connect you with quality advertisers. A successful webmaster will only do business with prominent networks. The use of these networks will bring you closer to your success. Working with established networks will give you a good reputation.

Affiliate marketers should never be satisfied with a modicum of success but should always be hungry for more. Striving for new and improved things never hurts. Consider creating another blog or another website that will draw in more visitors. As long as you keep working, you will see greater profits.

Affiliate Promotion

This article demonstrates that having success with affiliate promotion isn’t quite as hard as it appears to be. It is involved in terms of research, working and networking, but it is worth it for the future of your site. These helpful tips will improve your understanding of affiliate promotion.

How to Trade Following Worse than Expected UK GDP Figures

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LONDON, May 25, 2012 /PRNewswire/ —

The previously reported GDP contraction of -0.2% in the UK economy has been revised to -0.3% for the first 3 months of 2012, according to a report released by the ONS on Thursday 24 May. So, how can you potentially profit from this fall?

Financial Spread Betting Offers Profit Potential

Investors choosing to spread bet the financial markets as an alternative to traditional trading could be finding themselves with the opportunity to potentially gain from falls in the markets following the -0.3% contraction.

Key benefits of financial spread betting include:

  • Ability to go long and short
  • Access to over 12,00 financial instruments
  • Leveraged trading
  • Tax-free profits*

Revised Figures Show -0.3% Contraction in UK Economy

On Wednesday 23 April, an initial estimate released by the Office for National Statistics showed that UK GDP had shrunk unexpectedly by -0.2% between January and March this year, which followed a 0.3% contraction in the fourth quarter of 2011.

However, yesterday morning (Thursday 24 May), revised data showed that the UK economy had in fact shrunk more than expected by -0.3%.

How to Guide: Go Short in a Falling Market

Prior to the revised UK GDP figures being released at 9.30am BST this morning (Thursday 24 May), early morning trading saw the City Index UK 100 DFT fall from 5326.3 to 5268.3 between 8am and 9am – a fall of 58 points.

Using this as a working example, let us imagine that at 8am you watched the UK 100 DFT begin to fall through a chart on the City Index spread betting platform – you decided to take a sell position and go short on the market’s future price movement.

Your stake was £10, and you sold at 5320.

When the market had fallen 20 points, you decided to take your profits.

To do so, you bought back at 5300 – netting you a tax-free* profit of £200. I.e. (5320 – 5300) x £10 = £200.

Had you let your sell trade continue until the market fell to 5268.3 – you’d have netted a tax-free* profit of £517. However, shortly after this 58-point fall at 9am, the market slowly started to rise and is now trading at 5360.5.

Therefore, had you let your trade run with the market moving against your position – you would have made a potential loss of £405. I.e. (5360.5 – 5320) x £10 = £405.

About City Index:

Today more and more individual traders are discovering the benefits of derivatives, and many of them are discovering them through a City Index trading platform.

As a group, we transact in excess of 1.5 million trades every month in over 50 countries worldwide. We provide access to a wide range of instruments including margined foreign exchange, CFD trading and, in the UK, financial spread betting.

*Spread betting is exempt from UK stamp duty and Capital Gains Tax. However, tax laws are subject to change and depend on individual circumstances. Please seek independent advice if necessary.

SOURCE City Index

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PR Newswire: General Business

Get Great Results From Your Affiliate Program With These Suggestions

What you make when you first get into web marketing is loosely described as a partnership. Although the parent company does not directly give you advice or assistance, you need to learn how to talk to their audience, and you will all greatly benefit from your hard work. Sometimes working hard isn’t enough. By using these tips, you can fill in the blanks.

You need to find out exactly how all orders are tracked before signing with any marketing programs. Some companies allow orders to be made my mail or phone. Those orders are only connected to an affiliate ID if actively mentioned. In these scenarios, you could miss out on commissions.

Once you are making a decent amount of money, you should think about asking for more money from the program that you joined. If you have shown that you can produce and will continue to, the program will try to meet you halfway; that might include a raise.

It is easy for affiliates to lose track of work that needs to be accomplished when it is sent via email. Instead of working directly in your email, copy these tasks to Word. With this solution, you don’t have to keep going into your email to check things.

Try looking into the practice of secret links. There are certain ways you can embed affiliate links throughout your articles and other content without being obnoxious or blatant about it. Be honest about them if you use them. When your readers know what they are going to be visiting, they will be more likely to click on your links.

Pass over any affiliate that appears stingy or shady. A company should not offer you less than 20 percent of the profit on every item you sell. Higher commissions will result in repeat business from you, and the high quality affiliate companies are aware of this.

When selecting affiliates, have a clear purpose and direction for your target audience. This also helps your audience clearly learn more about how you plan to provide them what they need, along with boosting your traffic.

Web marketing programs can help to market your business better. There are other online advertising methods like contextual networks and banner advertising but affiliate programs will consistently generate more visitors to your site. Each prospective affiliate program should be carefully assessed based upon its popularity, ease of use, and compensation plan.

If you want to make money in online marketing, it is crucial to know what you’re doing. In order to be successful at affiliate promotion, you will need to ensure that your website or blog ranks high in search engine results. This enables you to acquire more reputable affiliate links and increases your profits.

Attaching a deadline to the purchase of an affiliate product can be a very effective tactic to employ. When visitors feel time pressure, they often are more likely to finalize a purchase. You can increase sales greatly this way.

After you have chosen the products you wish to promote, be sure that you are focusing your efforts on producing an appropriate audience. Inexpensive products achieve success by marketing in lots of markets. Products that cost more require more concerted selling efforts to get sold at all.

You should consider creating an advertisement by hand. You can then scan it or photograph it, and post it on your site. Handwritten content adds a touch of something that people feel is more personal. Buyers love seeing that there really is a living human behind the page somewhere. Consider using a freelance writer to create your ad if deciphering your handwriting is difficult.

Try pop-under ads as a low-profile, less annoying alternative to pop-ups. In addition, because of pop-up blockers, some readers never see pop-up ads. If you do use pop-up advertising on your site, you should use advertisements that have a background loading option, as they generate a more positive response than traditional pop-ups.

It is important to display confidence in the goods you sell. The products you recommend are a direct reflection on your status as a business person. When you promote good products that you believe in, you are building a relationship with with customers that is built on trust. If you also offer the products with a fair price, you are on your way to building a loyal customer base.

The primary focus is not about stealing customers away from someone else. The point is to gain a fundamental understanding of the needs of your customer base, so that you are meeting those needs more directly then other providers. This advice will help you get on the road to success.

Farmers Insurance and the University of Farmers Receive Two Awards From Corporate University Xchange

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LOS ANGELES, May 24, 2012 /PRNewswire/ — Farmers Insurance and the University of Farmers received the awards at the 13th Annual gala CUX Awards for Excellence and Innovation in Corporate Learning. The event was held as part of the three-day Global Leadership Congress at the University of Pennsylvania in Philadelphia from May 15-17, 2012. 


The Corp U Awards for Excellence and Innovation are the longest running independent evaluation of corporate learning and talent programs in the United States. The awards honor corporate, non-profit and government learning organizations that improve both business and employee performance through Alignment, Alliances, Branding, Launching, Leadership Development, Learning Technology, and Measurement.

A panel of independent, expert judges from companies including Ernst and Young, Westinghouse, GE Energy, and Aon Hewitt scored the award applicants based on various criteria specific to each category.

Farmers competed with organizations such as Microsoft, NASA, Raytheon and Westinghouse in winning the two awards.

Annette Thompson, Chief Learning Officer of Farmers said, “To be honored by CUX this year is a true testament to the quality of education and curriculum offered by the instructors at the University of Farmers. We are very proud of our work and how it benefits all Farmers’ agents, district managers, and employees through innovative learning and development programs that receive accolades year after year.” 

“With so many organizations that have raised the bar for leadership and innovation participating in this year’s Congress, selecting those who were truly the best of the best was a daunting challenge for the judging panel,” said Alan Todd, Chief Executive Officer of CorpU. “We at CorpU congratulate the winners, and extend our gratitude to each organization that shares our commitment to empowering their employees through talent development by implementing innovation across their enterprises.”

Corporate University Xchange (CorpU) is transforming the way companies solve problems, generate ideas and improve business performance through social learning and talent development. A partner to the world’s leading organizations through collaborative thinking and learning communities, Corporate University Xchange is at the forefront of the projected $ 150 billion market for corporate learning in the 21st century.

Farmers Insurance Group of Companies is a leading U.S. insurer of automobiles, homes and small businesses and also provides a wide range of other insurance and financial services products.  Farmers Insurance is proud to serve more than 10 million households with more than 20 million individual policies across all 50 states through the efforts of over 50,000 exclusive and independent agents and nearly 24,000 employees.

Farmers is a trade name and may refer to Farmers Group, Inc. or the Farmers Exchanges, as the case may be. Farmers Group, Inc., a management and holding company, along with its subsidiaries, is wholly owned by the Zurich Insurance Group. The Farmers Exchanges are three reciprocal insurers (Farmers Insurance Exchange, Fire Insurance Exchange and Truck Insurance Exchange), including their subsidiaries and affiliates, owned by their policyholders, and managed by Farmers Group, Inc. and its subsidiaries. For more information about Farmers, visit its Web site at or at


Jerry Davies


SOURCE Farmers Insurance

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PR Newswire: General Business

Team Wendy Unveils New Tactical Bump Helmet

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CLEVELAND, May 24, 2012 /PRNewswire/ — Team Wendy has unveiled the first prototypes of its new Tactical Bump Helmet, the first carbon fiber helmet made with the company’s latest helmet liner technology. The product was revealed at a private event held in conjunction with the Special Operations Forces Industry Conference (SOFIC) May 22 in Tampa, Fla.

“By utilizing our helmet liner expertise and our knowledge of the military space, we have created a functional, protective helmet unlike anything on the market today,” says Team Wendy CEO, Jose Rizo-Patron.

Using technology partially developed through collaboration on a U.S. Army Natick Soldier RD&E Center program, Team Wendy’s Tactical Bump Helmet features a hybrid sling/polymer structure impact management system that offers multi-impact performance. The design allows for superior airflow and ventilation by creating standoff between the wearer’s head and the helmet shell. Made of a durable TPU, the liner is also resistant to wear and environmental extremes. Blunt impact performance will exceed current military requirements (10ft/sec, 150G max) and offer improved protection against impacts up to 17ft/sec.

Designed with functionality in mind, the helmet is made of lightweight carbon fiber and is compatible with tactical communications headsets. Picatinny rails provide a wide range of attachment and positioning options, and webbing slots offer cable management. The helmet is compatible with standard three-hole NVG mounts, and a custom Team Wendy shroud is currently in development. The helmet also comes equipped with Team Wendy’s newest retention system made with cam-lock sliders for easy and secure adjustment, and an integrated BOA closure system to dial-in the helmet and vastly improve stability.

The Tactical Bump Helmet marks Team Wendy’s return to producing complete helmet systems. The company manufactured its line of “W” Helmets for the athletic community from 1998 to 2004. Although the military sector will continue to be an important one for Team Wendy, the company is also looking forward to a late-2012/early-2013 launch of a multi-sport, multi-impact helmet. “On our 15-year anniversary, we are proud to be back to where it all began,” says Rizo-Patron. “We believe that parents, as well as athletes, will welcome a helmet produced by a company with extensive experience protecting our men and women in uniform.”

The Team Wendy Tactical Bump Helmet will be available Fall 2012. For more information, visit or contact our sales manager, Michael Carney, 877-700-5544.

About Team Wendy

SOURCE Team Wendy

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PR Newswire: General Business