Category Archives: Business and Finance

U.S. Census Bureau Daily Feature for June 9

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WASHINGTON, June 9, 2012 /PRNewswire-USNewswire/ — Following is the daily “Profile America” feature from the U.S. Census Bureau:



Profile America — Saturday, June 9th.  Today marks the birthday of one of the most influential guitarists of the American music scene.  Born Lester Polsfuss, he became famous as Les Paul.  He invented the solid-body guitar and recording techniques that allowed a performer to accompany himself, overdubbing multiple parts for special effects.  In the 1950s he and his wife, Mary Ford, had many top 10 hits, such as “The World is Waiting for the Sunrise” and “Vaya Con Dios.”  In the U.S. today, there are 600 musical instrument makers, and they sell some $ 1.8 billion of instruments each year.  You can find these and more facts about America from the U.S. Census Bureau, online at

Sources:  Chase’s Calendar of Events 2012, p. 307
2007 Economic Census, NAICS 339992

Profile America is produced by the Public Information Office of the U.S. Census Bureau. These daily features are available as produced segments, ready to air, on a monthly CD or on the Internet at (look for “Multimedia Gallery” by the “Newsroom” button). 

SOURCE U.S. Census Bureau

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PR Newswire: General Business

Simple Things That Will Surely Help You In Affiliate Marketing

There are many affiliate promotion tips that can be employed depending on your ability to perform technological tasks. Think carefully about the product or service you are promoting. Do you know your audience? Cold calling, or blind marketing, is going to be a waste of time. It takes a great deal of knowledge and strategy.

Make it a point to avoid engaging in dishonest practices that compromise your site visitors’ privacy. This can make your site visitors feel resentful. It could also sever your tracking progress and perhaps give users viruses.

You’ll want to know how orders not processed on your affiliate company’s website are tracked. If you do not have a reliable way of tracking transactions that occur through phone and mail, you may be losing a hefty chunk of your commission.

Let your website’s visitors know you are doing affiliate marketing. Present it in a way that will be well received: it opens up advantageous buying opportunities for them with products they are already interested in. You should always be honest with your content. Showing your followers that online marketing helps you to produce more of the quality content they enjoy can be a good way to get them to click your links and help you out.

To improve your advertising, use a variety of programs that reach out to the same target audience. Visitors to your website will appreciate being offered a choice of links to follow to make purchases; with your affiliate programs arranged properly, you can make money on whatever choice they make.

For the most profitable affiliate marketing program, retain only those affiliates who have proven they can make you money. Regularly evaluate affiliates’ performance and results. Try to eliminate the worst affiliates to make room for new ones that will prove more profitable.

If quick and easy access to profits is high on your list of priorities, partner with an affiliate that offers a variety of different payment options. The policies vary from company to company. Some will cut you a check after you have earned a certain amount of money while others have direct deposit and PayPal options.

Most individuals will eventually unsubscribe in which you need to then look for new customers. When you do need replace customers, you have an ace up your sleeve: those high-performing emails you A/B tested beforehand.

Text alerts are an increasingly popular way for affiliates to get the word out. While this is a little new still, there are lots of affiliates that use this to promote their products, share affiliate offers and keep all of their customers in the know.

When someone visits your themed website with that particular theme in mind, that is what they are thinking about. To maximize your benefits, affiliate site links should be related to sports. Keep your affiliate links relevant to the content that is on your site.

There are many different options for partners in affiliate promotion and each has their own positives and negatives. Some sites make it a pain to find anything. Although this isn’t perfect, a badly designed affiliate website won’t keep a proactive webmaster down for long. This practice will build a trust bond with their visitors and this could lead to extra sales.

If you really want to get the most income from internet marketing, you will need to pay for some advertising, such as using Google Ads. By buying advertisements that target the right kind of customers, you will be able to increase traffic on your website and you will be able to get lots of customers that could purchase your products.

Try joining a program that supports its affiliates and has resources that they can use to see their products. It is rare to find affiliate companies that are stupid. They study what marketing techniques really convert customers. The best affiliate marketers share their stats with their partners, so they can make better, more customized campaigns which will generate more earnings.

Statistics that reveal information right away can be invaluable. These statistics help you to know what is and is not working in your page design and advertising campaign.

Use your marketing articles to entice the audience that will be interested in the products sold by your affiliate partners. Cheap products can skate by with high-volume, low-click-through approaches. When your products are more expensive, more direct targeting is necessary.

Writing, scanning and publishing a handwritten note or advertisement on your homepage is a nice personal touch. Make it clear to your customers that a person is behind your website. Add personal touches to prove this. Consider using a freelance writer to create your ad if deciphering your handwriting is difficult.

The ideas outlined above will help you attract new customers and make a profit. If you work hard, you’ll learn all of the tips and techniques here and more. Above all, remember the fundamentals and focus on simplicity.

Advanced College Director of Allied Health and Vocational Nursing Honored by Soroptimist International

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LOS ANGELES, June 8, 2012 /PRNewswire/ — Dr. Minnie Douglas, the Dean of Allied Health and Director of Vocational Nursing at Advanced College in South Gate, was recently honored by Soroptimist International of Long Beach. She earned this prestigious award for distinguishing herself as a woman with a lifelong dedication to her service, the business community, and the public. Advanced College, the premier Los Angeles online college is proud to have called such a woman one of the academic pillars of their institution since 2006.

The Hall of Fame Award from Soroptimist International of Long Beach has been awarded every year since 1984 to distinguished Long Beach women. This honor was given at the Soroptimist International of Long Beach Hall of Fame Awards Luncheon on Wednesday May 16th. Member Freda Hinsche Otto gave a kind introduction, and Dr. Douglas accepted the award.

Dr. Minnie Douglas is an alumna of the Long Beach City College nursing program, where she has also taught. She also spent part of her studies at Pepperdine and Cal State Los Angeles. She maintains community affiliations with such organizations as the Long Beach Human Relations Committee, The Long Beach Arts Council, and the NAACP. Her qualifications abound, and Advanced College is proud to help her share her wealth of knowledge and experience with its students.

Whether you’re a future member of Soroptimist International, an aspiring Rotary or Kiwanis member, or if your dreams don’t include a service club at this time, Advanced College is a great place to start. Their students are on their way to becoming pillars of their communities, and distinguished contributors to the economy, or their career fields. Advanced College’s nursing program graduates are poised to make a difference in patients’ lives.

However, Advanced College offers more than just a great nursing program. Earn your healthcare management associates from Advanced College, and your education will be in the hands of their highly esteemed faculty. College president Lida Mansourian, and director, Dr. Mehdi Karimpour have gathered enough teaching talent to ensure that earning a computerized accounting or business administration degree is a great choice.

Kaplan University knows the value of these online classes, and they offer a special articulation program with Advanced College. Earn your degree from Advanced, and if you wish to pursue your bachelors, Kaplan offers 10% off your tuition.  Advanced college is among a select few trade schools in Los Angeles who make a high quality education this accessible, and affordable.

As a member of Soroptimist International, Dr. Minnie Douglas has pledged to show concern for the needs of the underprivileged around the world. By association with an organization as helpful and forward-thinking as Advanced College, she has made good on this promise, and serves as an example to students who wish to do likewise.

You can request more information about Advanced College by calling 1.562.408.6969 or contact them online.

PR Submitted by

SOURCE Advanced College

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Soroptimist International

PR Newswire: General Business

Great Ways To Make Online Marketing Work For You

You can use many different affiliate promotion strategies but you’re choice of which to use depends on your technological capabilities. Think carefully about your product and your target audience. Unlike spammers, successful and ethical affiliates respect the privacy and preferences of online users. It requires strategy and understanding.

After you have made yourself successful and are generating good amounts of money, ask for an increase in your earnings. If you have proven yourself with enough sales and effective marketing, then it will be in the best interest of the program to keep you and grant you a raise.

When getting started in affiliate advertising, join multiple programs that target the same demographic. Visitors to your website will appreciate being offered a choice of links to follow to make purchases; with your affiliate programs arranged properly, you can make money on whatever choice they make.

To make the most out of your affiliate programs, be sure you keep only the programs that generate the highest profits. Be sure to review your affiliate’s performance on a regular basis. Try to eliminate the worst affiliates to make room for new ones that will prove more profitable.

Many affiliate marketers try too hard to be “super” affiliates. They try to take and promote too many items and they spread themselves far too thin to succeed in this competitive field. Remember, maximum results aren’t attainable all at once. Find the best thing for you when you go slow.

Getting help writing text for your website is not a bad idea. Use of such services can result in increasing your commissions. Although it is still a new service, thousands of affiliates are already using it to their advantage as a convenient way to keep their consumers updated on any new products and services.

When a person comes to your sport-themed site, their brains are already in gear for all things sports. Putting a link to an affiliate site is not going to benefit you unless it is sports related. Links that have some pertinence to what is on the mind of your visitors will provide you with the most benefit.

Carefully consider the products and services you want redirect readers to. It make take some trial and error to figure out the right placement for your affiliate links, but when you find the sweet spot, you will be rewarded with higher earnings.

There is no such thing as the same kind of affiliate. Many can be aggravating or hard to navigate. A proactive webmaster would never allow poor affiliate sites to harm their profits. This establishes a reputation of being helpful and increases trust and sales.

An affiliate marketer should be honest about the business he is engaged in. Let customers know about your affiliate program, and how it translates to money for you and content for them. If visitors do not trust you to be able to provide them with the products they want, they will overlook your services completely, and opt to buy those products from the original merchant.

Using the tips in this piece is a great way to recruit the best clientele, and generate the most money possible. As you gain experience, you will develop your own strategies and tactics. It is very important that you know the basic ideas and keep it simple when you can.

SBA Disaster Loans Available in New York for Economic Injury Following Secretary of Agriculture Disaster Declaration

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ATLANTA, June 8, 2012 /PRNewswire-USNewswire/ – The U.S. Small Business Administration announced today that federal economic injury disaster loans are available to small businesses, small agricultural cooperatives, small businesses engaged in aquaculture and most private non-profit organizations of all sizes located in Cayuga, Chemung, Cortland, Schuyler, Seneca, Tioga and Tompkins counties in New York as a result of excessive snow and freezes that occurred on April 1April 30, 2012. 


“When the Secretary of Agriculture issues a disaster declaration to help farmers recover from damages and losses to crops, the Small Business Administration issues a declaration to eligible entities affected by the same disaster,” said Frank Skaggs, director of SBA’s Field Operations Center East in Atlanta.

Under this declaration, the SBA’s Economic Injury Disaster Loan program is available to eligible farm-related and nonfarm-related entities that suffered financial losses as a direct result of this disaster. With the exception of aquaculture enterprises, SBA cannot provide disaster loans to agricultural producers, farmers, or ranchers.

The loan amount can be up to $ 2 million with interest rates of 3 percent for private non-profit organizations of all sizes and 4 percent for small businesses, with terms up to 30 years.  The SBA determines eligibility based on the size of the applicant, type of activity and its financial resources.  Loan amounts and terms are set by the SBA and are based on each applicant’s financial condition.  These working capital loans may be used to pay fixed debts, payroll, accounts payable, and other bills that could have been paid had the disaster not occurred.  The loans are not intended to replace lost sales or profits.

Disaster loan information and application forms may be obtained by calling the SBA’s Customer Service Center at 800-659-2955 (800-877-8339 for the deaf and hard-of-hearing) or by sending an email to  Loan applications can be downloaded from  Completed applications should be mailed to: U.S. Small Business Administration, Processing and Disbursement Center, 14925 Kingsport Road, Fort Worth, TX 76155. 

Those affected by the disaster may also apply for disaster loans electronically from SBA’s website at

Completed loan applications must be returned to SBA no later than February 5, 2013.

For more information about the SBA’s Disaster Loan Program, visit our website at

Contact: Mark Ihenacho
Phone: 404-331-0333

SOURCE U.S. Small Business Administration

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PR Newswire: General Business

Feldman Completes Private Placement Of Securities; Changes Name To Trade Street Residential, Inc.

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CHADDS FORD, Pa., June 8, 2012 /PRNewswire/ – Feldman Mall Properties, Inc. (FMLP.PK) (the “Company”) made the following announcement:

On June 1, 2012, the Company and its operating partnership, Feldman Equities Operating Partnership, LP, and Trade Street Capital, LLC, Trade Street Property Fund I, LP, BCOM Real Estate Fund, LLC (collectively, “Trade Street”) and certain other parties named in that certain Contribution Agreement, dated April 23, 2012, as amended, consummated the contribution transaction described in the April 24, 2012 press release issued by the Company.

In conjunction with the transaction, the Company amended its Charter, increasing the Company’s authorized capital stock to 1 billion shares of common stock and 50 million shares of preferred stock.  In addition, the board of directors of the Company designated a new series of Class A Preferred Stock, which class of stock has the rights, privileges, restrictions and limitations as set forth in the Articles Supplementary filed with the Maryland State Department of Assessments and Taxation on June 1, 2012.

Also in conjunction with the closing of the transaction, the name of the Company was changed to Trade Street Residential, Inc.  The Company’s new address is 19950 West Country Club Drive, Suite 800, Aventura, FL 33180, Phone 888-919-1988, Fax 786-248-3679.

Trade Street was advised by the investment banking firm of Sandler O’Neill & Partners, L.P. and the law firms of Bass, Berry & Sims, PLC and Greenspoon Marder, P.A. The Company was advised by the investment banking firm of New Centurion Capital Partners, LLC and the Company’s General Counsel, and the law firm of Clifford Chance USA LLP as special counsel.

About Feldman Mall Properties, Inc.

The Company’s shares of common stock are quoted on Pink OTC Markets, a privately-owned company formerly known as Pink Sheets, which operates Pink Quote.  For more information visit the Company website at

SOURCE Trade Street Residential, Inc.

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PR Newswire: General Business

Totally Wicked To Produce The First Ever UK Designed And Manufactured Electronic Cigarette

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BLACKBURN, England, June 8, 2012 /PRNewswire/ – It has always been an ambition of Totally Wicked to develop and produce its own products, and ones that would be different.

For the company’s first UK designed and manufactured Electronic Cigarette, the aim was to deliver a truly high quality and high value affordable product that would deliver an incredible experience, and be at the cutting edge of electronic cigarette design.
Above all the product was required to fulfill a simple yet extremely challenging design goal:

“Something you want to keep forever for the price of something you would normally throw away.”

The Screwdriver electronic cigarette was the starting point for the design concept. However, as the design matured, and new products come to the market, Totally Wicked realised their design ‘touchstone’ of ‘retention of maximum value’ was not being held to.

Having recently co-developed a range of Dual Coil Tanks, it became apparent that their customers seemed to appreciate the product’s performance and usability, and that this concept could be developed to offer a similar atomizer and fluid delivery system. From this, The Odyssey electronic cigarette was born.

This realisation precipitated changes to a range of design features and parameters that would be necessary to support the quality and value they wanted to deliver, allowing the product to be offered with an internationally unrivalled 5-year guarantee.

There has been a no compromise approach to the design, production and development of The Odyssey electronic cigarette.

“Not only can you see the quality, you can hear it too,” said Director Fraser Cropper.

The Odyssey has taken time; it has taken dedication and commitment, but Totally Wicked have delivered on their ambition to be the leading force yet again in the electronic cigarette market.

Totally Wicked cite many benefits to their UK designed Odyssey, not least the incredible attention to detail, the rigorous testing, the stunning design, the 5 year warranty, the compatibility with other Totally Wicked atomizer systems and the overall improvement in the vaping experience; having now removed previous leakage problems, a source of some frustration with other electronic cigarettes.

SOURCE Totally Wicked E Liquid UK Ltd

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PR Newswire: General Business

Affiliate Marketing Is A Home Business That Pays

Being original is key to your success. Use other’s ideas only as a guide, do not copy them. Yet, even with all the differences from company to company, there are some core bits that remain similar in those that make good profits and a few are listed here.

Let your customers know you are web marketing and know the effects of telling them. Never be dishonest when dealing in web marketing. People are more willing to act when they know there is a good reason. If your followers know they are helping you, it will provide them with motivation.

A great way to jump start your affiliate advertising industry is by advertising through multiple affiliate programs that speak to the same consumer. Doing this allows, visitors more links and ways to get what they need from you.

Many affiliate marketers try too hard to be “super” affiliates. These affiliates spread themselves so thin that they can’t be competitive in this fast paced world. Try not to think about achieving maximum results. Taking your time and implementing the right approach for you is always the best way to go.

Affiliate Companies

Limit your business dealings to affiliate companies that are fair and generous. Avoid companies that give commissions below about 20%. Reputable affiliate companies are aware that they need to pay affiliates well in order to stay in business.

Consider carefully the products you place in your links while setting them up. Take some time and figure out how to arrange your links to successfully get regular profits.

Different affiliate programs have different benefits. They may differ, for example, in the products and level of flexibility they offer.

One great strategy to use is to have a deadline for purchase on a given product to build interest and the feeling of scarcity. When people notice there is a short time frame to buy the product, they may hurry up and place an order faster so they can make sure they get it. This is one effective way to make more money.

Be honest and clear with your readers when it comes to affiliate promotion. Being honest like this helps readers feel that they can trust you.

Try incorporating a trivia question into your banner ads. You can make the question a tricky one, with the answer available on your website. Curiosity will get the best of many people, and they will click the banner to get the answer to the quiz question. Make sure you offer some sort of incentive to answer the question correctly.

Once you have made your decisions regarding affiliate products you wish to sell, you should focus your marketing campaign on the correct target audience. Cheap products get by on high sales and click through methods. You need to be more aggressive and focused when selling more expensive products.

Backlinks are important for an affiliate marketer but those links should be relevant. It should lead to what the link suggests it is. In other words, if a visitor clicks on a “Southwest Airlines deals” link and ends up at your webpage advertising “South Pacific cruise destinations”, then he or she will probably not be willing to do business with your company. Even if the strategy behind the switch is logical, your customers will feel tricked by this mismatch between links and pages.

You should always keep your web marketing efforts positive. Wording that has negative connotations (for example g.

An effective form of online marketing is review your products in online forums to advertise the products your are promoting. Positively reviewing products or highlighting their uses in articles can be a very effective way to demonstrate their value. In addition, you can use forums to discuss the various benefits you have received from the product. You can increase your sales by including an affiliate link each time you post online.

Stay away from filling your page with too many banners. You may dissuade people from visiting your site if you make it too stuffy. Make sure you pay attention both to the spacing of banners as well as the amount that you have on your site.

These methods are greatly used, because they help bring customers in. Look for ways to apply these methods to your specific industry.

Make Money Easily With Internet Marketing Tips

There are many different techniques available for internet marketing, and sometimes that depends on your technical abilities. Also consider the product you’re marketing and the market you are advertising to. Unlike spammers, successful and ethical affiliates respect the privacy and preferences of online users. Affiliate promotion is about pleasing customers, not pressuring them.

Once you are making a decent amount of money, you should think about asking for more money from the program that you joined. These programs want good employees so if you are doing a good job, it will not bother them to pay you a little more.

Let your website’s visitors know you are doing affiliate promotion. Present it in a way that will be well received: it opens up advantageous buying opportunities for them with products they are already interested in. Always advertise in an honest way, even with affiliate marketing. If your readers understand that you are an honest affiliate marketer they will become more likely to click on your ads.

When you first become an affiliate marketer, it is best to sign up to an affiliate program that offers products or services that you have a passion for selling. Expanding your affiliate network not only expands your visibility, but also your product lines. Being selective about your affiliates will provide some assurance that you will be able to work effectively and comfortably together for a long time.

If you want a great boost in affiliate advertising, promote through other programs that are targeting the same audience. This is providing your customer with options and information on the topic that he or she is interested in.

If you want to make the most profits, focus on affiliates that bring you the most revenue. Be sure that they are still an asset to your company, and helping you to grow. You can make room for advertisers that give you more money when you get rid of the affiliates that are the lowest-performing.

As far as getting your hands on the money is concerned, it is best to select an affiliate company which offers multiple payment options. Some companies will pay through PayPal and AlertPay, while others mail checks.

If your website is focused on sporting issues, then people arrive at your site expecting to see sports-related inventory and services. All your affiliate links on the site need to be sports related. Your audience will tend to click on a link that closely relates to the content on your website.

If you really want to get the most income from affiliate promotion, you will need to pay for some advertising, such as using Google Ads. This type of advertising uses the same SEO algorithm that you use in your marketing campaign. The ads help direct traffic to your website. Even better, the people who click on them are already interested in the type of goods or services you offer, making them more likely to buy something.

Strive to earn your readers’ trust. When visitors are truly impressed by what you have put together, they are more likely to utilize the referral links when they need the products or services you are promoting.

A good online marketing strategy that you can use is to place a deadline for your customers to purchase the product. Whenever a potential buyer notices a time constraint with a particular product, they are more inclined to purchase it. This is a time-tested way to boost sales.

You should aim to create a handwritten advertisement, and then scan and post this ad on your site. This kind of personal touch can show buyers the person behind the service or product, and thus increase your sales. If you have bad handwriting, you may consider hiring a freelance writer to pen your ad.

Following the advice above can help you build an audience and increase sales. As you work more within web marketing, you will learn more and more what works best for you. However, remembering the basics will always lead you back to simplicity and a solid marketing plan.

Top Executives in Critical Infrastructure Cite Need for Improvement in Managing Cyber Risks

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My news for Investors

BEDFORD, Mass., May 16, 2012 /PRNewswire/ –

News Summary:

  • RSA, The Security Division of EMC (NYSE: EMC), alongside Carnegie Mellon CyLab highlight Carnegie Mellon CyLab’s new 2012 Governance Report, the first global analysis of how boards and senior executives are managing cyber risks by geographical region and industry sector.
  • The report reveals the complexities associated with governing privacy and security risks, with survey data revealing a gap in board-level understanding of the linkage between IT risks and enterprise risk management.
  • The report offers 12 recommendations to help improve the governance of enterprise security.
  • The findings confirm the belief among security experts that, overall, the financial sector is better following security best practices versus the energy/utilities, IT/telecom, and industrials sectors.  All sectors, however, are not undertaking critical governance activities such as reviewing cyber insurance coverage, assigning key privacy and security responsibilities and receiving regular reports on cyber risks and incidents.
  • Results indicate that North American boards are lagging behind Asian and European boards in undertaking key activities associated with best practices for privacy and security governance.

Full Story:

The Carnegie Mellon Governance of Enterprise Security: CyLab 2012 Report is the first survey to examine how corporate boards and executives are managing cyber risks across geographical regions and by various industry sectors.  Sponsored by RSA, The Security Division of EMC, this is the third report conducted by CyLab Adjunct Distinguished Fellow, Jody Westby.  The report examines responses to a survey of senior executives and corporate board members from the Forbes Global 2000 list. The report reveals that corporate boards and executives are taking risk management seriously but there is still a gap in understanding the link between information technology (IT) risks and enterprise risk management. This gap indicates that boards have a lack of understanding of how all business operations are supported by computer systems and digital data and how risks in these areas can undermine operations. Less than two-thirds of the respondents’ organizations have full-time personnel in key roles for privacy and security (CISO/CSO, CPO, CRO) in a manner that is consistent with internationally accepted best practices and standards. The degree to which these roles are filled varies by industry and region. 

Survey results in the report confirms the belief among security experts that, overall, the financial sector has better security and governance practices than other industry sectors. The financial sector shows the greatest degree of board attention to critical issues related to cyber risk management, while the energy/utilities and industrials sectors reveal a lack of board attention to critical issues such as vendor management, computer and information security and IT operations. The energy/utilities respondents also rank next to last in establishing necessary segregation of duties between board Risk Committees and Audit Committees.

More than half, 57 percent, of respondents are not analyzing the adequacy of cyber insurance coverage or undertaking key activities related to cyber-risk management to help them manage reputational and financial risks associated with the theft of confidential and proprietary data and security breaches. Although boards across geographical regions are consistent in not reviewing cyber-insurance coverage, a very high percentage of respondents from critical-infrastructure sectors, such as the energy/utilities and IT/telecom sectors, indicate that close to 80 percent of their boards of directors do not review insurance for cyber-related risks. 

Although Europe leads globally in privacy regulations and enforcement, only 3 percent of the respondents indicate that their organizations have CPOs.  The U.S. generally believes it is the global leader in security, but the survey results indicate that North American boards lag behind European and Asian boards in undertaking key activities associated with privacy and security governance such as regular reviews involving annual budgets, roles and responsibilities, and top-level policies.

Survey Highlights

  • Respondents across all industry sectors are not assigning key privacy and security responsibilities to defined executive roles, such as CISO/CSO, CPO, or CSO, with reporting lines that avoid segregation of duties issues. 
  • A much higher percentage of energy/utilities (79%) and IT/telecom (77%) boards are not reviewing cyber-insurance coverage than financial-sector boards (52%) and industrials sector (44%) boards
  • Asian boards (76%) are much more likely to have a board Risk Committee responsible for privacy and security than North American (40%) and European (38%) boards
  • Although Europe leads globally in privacy regulation and enforcement, the respondents indicate that only 3 percent of European organizations have a CPO.  Asia closely follows with only 5 percent having CPOs while 23 percent of North American organizations have a CPO.

Signs of Improvement

A positive sign from the survey is the importance that boards are placing on IT and security/risk expertise in board recruitment as respondents ranked it very important or more important.  Risk and security expertise was even more encouraging with 64 percent of the respondents indicating that it was very important or important.  Improvements are also occurring at the organizational level in the increased number of organizations with Board Risk Committees and cross-organizational teams that manage privacy and security risks within the organization.

With the results indicating that governance and enterprise security is still lacking in most organizations, the report outlines 12 recommendations for boards of directors and senior management to help improve their organizations’ security posture and reduce risk.                         

RSA Executive Quote

Tom Heiser, President, RSA

“The increasing criticality of digital resources and the more complex threat landscapes mean senior executives and boards must get better at marrying security functions with corporate operations. Boards are asking questions about risk and IT security, now there needs to be a closed loop system with management for risk policies to assure a trusted IT environment throughout their enterprise. Senior executives and boards can’t get better at this without boosting their essential oversight and involvement in cyber risk management.”

Carnegie Mellon Executive Quote

Jody Westby, CEO of Global Risk & Adjunct Distinguished Fellow, Carnegie Mellon CyLab

“Cyber criminals today are sophisticated; they are getting inside corporate systems and stealing confidential and proprietary data. It is imperative that boards and executives take appropriate governance steps to protect their organizations’ computer systems and information. This involves undertaking key-oversight activities, obtaining independent cyber-risk expertise, recruiting board members with cyber risk and governance expertise, and reviewing cyber-insurance coverage. These are the basics; critical infrastructures have a higher duty of care. Boards that fail to step up their cyber risk management are placing their organizations at risk and could be breaching their fiduciary duty to protect the assets of the corporation, which includes digital assets.”

Additional Resources:

About Carnegie Mellon CyLab 

Carnegie Mellon CyLab is one of the largest university-based cyber security research and education centers in the U.S. CyLab is located in the College of Engineering at Carnegie Mellon University and has campuses in Silicon Valley and Pittsburgh. 

Carnegie Mellon CyLab is a bold and visionary effort, which establishes public-private partnerships to develop new technologies for measurable, secure, available, trustworthy, and sustainable computing and communications systems. CyLab is a world leader in both technological research and the education of professionals in information assurance, security technology, business and policy, as well as security awareness among cybercitizens of all ages. For more, see

About RSA

RSA, The Security Division of EMC is the premier provider of security, risk and compliance management solutions for business acceleration. RSA helps the world’s leading organizations solve their most complex and sensitive security challenges. These challenges include managing organizational risk, safeguarding mobile access and collaboration, proving compliance and securing virtual and cloud environments.

Combining business-critical controls in identity assurance, encryption & key management, SIEM, Data Loss Prevention, Continuous Network Monitoring, and Fraud Protection with industry leading eGRC capabilities and robust consulting services, RSA brings visibility and trust to millions of user identities, the transactions that they perform and the data that is generated. For more information, please visit and

EMC and RSA are either registered trademarks or trademarks of EMC Corporation in the United States and other countries.  All other company and product names may be trademarks of their respective owners.

SOURCE EMC Corporation

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PR Newswire: General Business