Category Archives: Business and Finance

Solid Advice On Succeeding In The Internet Marketing World

Affiliate marketing is attractive because it seems like a cheap and easy way to make money. Part of the reason is because you don’t have to buy, ship or handle any product. Nonetheless, you have to work hard in order to sustain yourself through affiliate promotion alone.

After you have established yourself as a money maker for your enlisted program, consider asking for a raise. These programs want good employees so if you are doing a good job, it will not bother them to pay you a little more.

Affiliate Promotion

Always tell your visitors when you use web marketing, and find out if they respond in a positive way. Affiliate promotion is no different than any other advertisement strategy: It doesn’t pay to be dishonest. Your loyal visitors will often be inspired to help you if you explain to them why you choose to include affiliate promotion.

An affiliate company that has multiple payment options will make it easier to access your earnings. Companies have different payment options such as check by mail, direct deposit through your bank and online options like AlertPay and PayPal.

Commissions can rack up for affiliates who utilize text services. While the technique is somewhat novel, many affiliate partners have discovered text services to be a great way to communicate with consumers and generate awareness about their newest offerings.

Only partner with honorable and trustworthy affiliate companies. Avoid companies that don’t give an affiliate at least twenty percent of every sale. A good affiliate partner will reward you well for solid sales.

Take some time and consider all your options before you decide to link to a product. You might need to teach yourself how to arrange your affiliate links, but once you know how, you will see more regular profits.

Target Audience

When you are thinking about which products to affiliate yourself with, consider your own experiences and the needs of your target audience. Choosing the correct affiliate partners will help your show your target audience that you are dedicated to fulfilling their needs and a good awareness of what they are looking for in a product. It can also increase the traffic to your site.

You should be open and honest about the fact that you are engaged in affiliate marketing with your site. Tell visitors who your affiliate are, and the extent to which your site relies on affiliate promotion. If people who visit your site have any inclination that you aren’t being 100% honest about who you are affiliated with, they know how to go around your site and to the merchant directly instead.

When you choose an affiliate you should go with someone who provides their partners with tools. Most affiliate companies have the knowledge and experience to know what works and what doesn’t. They will do research to know what kind of marketing will work. You will know a good company by how much data is shared with affiliates. By sharing, they help you to customize your campaigns, which generates more sales and higher commissions.

The best affiliate marketers are those who are aware of their constituencies. Success is as simple as figuring out what your readers want and how you can give it to them. Understand what makes them visit your site. What is it they are looking at?

Lifetime Commissions

It is becoming more and more rare for affiliate programs to pay lifetime commissions. The lifetime commissions are so lucrative that they are worth the time you spend looking for them. Vendors pay the webmaster a commission for purchases made by the customers steered to them by the webmaster. There may be a limit to the time in which a customer makes a buy to if you are going to get your commission.

There may be a limit to the time in which a customer makes a buy that determines if you will receive your commission. This is why they are worth seeking out.

Aim high, and try to push your profits higher every day. Remember that what you get often directly corresponds to what you give. If you keep up the effort, your results will come and they will be well worth it.

Do You Want To Work From Home? Try Internet Marketing.

Affiliate marketing often attracts business owners as it is a system that requires little overhead or initial cost. The entire stocking, handling, and shipping process is seen to by the vendor, not the webmaster. However, if you plan to make a sustainable income using affiliate marketing, you must beware that it does require some hard work.

Don’t take advantage of these cookies, and make sure you don’t work with affiliates who do either. At best, this is irritating to the visitor. However, the worst case scenario is that vital affiliate customer strings are broken, and nasty viruses are spread.

Tell your readers that you are an affiliate marketer from the outset. Your readers won’t hold it against you if you are up-front about it. Being honest is very important when working in the arena of online marketing. Providing an explanation for the marketing you use will make your users more likely to check out the links you offer.

In order to make sure the money gets where it needs to be, you need to consider affiliate companies that provide different payment options. There are companies that will only send you your money after you have earned a specific amount; however, other companies give you access to your bank via e-wallet features such as AlertPay and PayPal.

Find a affiliate that is always putting out new items. These types of companies tend to get more repeat customers due to the variety of products that they manufacture. That means more commissions for you. Fad products might work for a while but you will not be able to build a lasting business on these.

All affiliate programs have different policies. There are many different options available, depending on what you are looking for.

Some affiliate sites are better than others. Some sites can be poorly designed, making them tough to navigate. Savvy site owners make the best of the situation, and do not allow themselves to lose money due to an affiliate’s poor site design. Being helpful builds trusts and can bring in more purchases.

Don’t affiliate without thinking it through; choose affiliates that make sense given your audience. In addition to increasing your traffic, this will also communicate to the audience that you understand their needs and have a clear feeling for who they are and what they want.

Make sure that your readers trust you on a personal level. Readers that really like what you write will keep coming back for more, and they are also more likely to try your links.

Affiliate Marketing

Affiliate marketing is one of the most popular and effective ways to get results from your online business. Typically, affiliate programs produce more traffic than traditional advertising or banners. When you select your affiliate marketing program, be sure to consider how payments will be distributed, the traffic the directory receives, and how easy it is to use.

Understanding your audience’s demographic is key in building internet marketing success. Do some research to understand the needs and preferences of your potential buyers. Why are they reading your website? What is something they could be looking at?

Be wary of vendors who want you to utilize their tracking system; in many cases, this is a scam. Instead of getting into this mess, find and use a tracking system that is reputable.

Getting lots of backlinks pointing to your site is a vital component in affiliate promotion, but be sure that the links don’t lead customers to deceptive content. Customers expect to see the products they clicked on whenever they go to a site. While you may think you are being creative, your visitors may feel lied to.

Take a step away from the typical pop-up ad to a pop-under. Many browsers also block pop-ups, so your readers will never even see them. Studies have concluded that ads that pop up behind the webpage have a better track record.

Only promote those products that you believe in. Providing good recommendations helps promote confidence in your business because people see you as knowledgeable. Depending on the type of items you promote, your customers will know whether they can trust and believe in you. Promoting products that cost less than those of the competition can earn you business, as well.

Affiliate Programs

Relevancy is the key to building success in affiliate marketing. Stay current with what your affiliate programs offer. New tools are implemented constantly to improve the useability of different kinds of affiliate programs that make advertisements more appealing to its readers.

Although it is nice to make a living from what you love to do, your real aim should be higher than just scraping by. Keeping your goals ambitious and staying focused on them allows you to earn more money. Bringing everything to the table daily takes discipline, but the potential payoff is high.

RRsat Reports First Quarter 2012 Adjusted Net Income Increases by 10.2% Over Last Year

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AIRPORT CITY BUSINESS PARK, Israel, May 17, 2012 /PRNewswire/ –

2012 First Quarter Highlights

  • Revenues totaled $ 27.5 million, increasing by 2% year over year.
  • Adjusted Fully diluted earnings per share of $ 0.11 compared to $ 0.10 last year.
  • Adjusted EBITDA of $ 4.2 million, increasing by 5.7% from last year.
  • Backlog as of March 31, 2012 at $ 194 million.
  • Second quarter revenue guidance of $ 28.0 – $ 29.0 million.

RRsat Global Communications Network Ltd. (NASDAQ: RRST), a leading provider of comprehensive content management and global distribution services to the television and radio broadcasting industries, today announced its financial results for the first quarter ended March 31, 2012.

First Quarter 2012 Results:

Revenues in the first quarter of 2012 totaled $ 27.5 million, a 2.0% increase compared with $ 26.9 million in the first quarter of 2011 and a decrease of 4.7% compared with $ 28.8 million in the previous quarter.  

Gross profit in the first quarter of 2012 totaled $ 6.1 million, compared with $ 6.2 million in the first quarter of 2011 and $ 6.9 million in the previous quarter. Gross margin in the first quarter of 2012 was 22.3%, compared with 23.0% in the same quarter last year and 23.8% in the previous quarter.  

Operating income for the first quarter of 2012 totaled $ 2.0 million, representing an operating margin of 7.1%, compared with $ 2.0 million in the first quarter of 2011, representing an operating margin of 7.4%.  Operating income in the previous quarter totaled $ 2.4 million, representing an operating margin of 8.5%.  

Net income on a GAAP basis for the first quarter of 2012 was $ 2.3 million, compared with $ 0.9 million in the first quarter of 2011 and $ 1.6 million in the previous quarter.  Fully diluted earnings per share on a GAAP basis for the first quarter of 2012 was $ 0.13, compared with $ 0.05 in the first quarter of 2011 and $ 0.09 in the previous quarter.  

Adjusted net income totaled $ 1.9 million for the first quarter of 2012, compared with $ 1.7 million in the first quarter of 2011 and $ 1.5 million in the previous quarter.  Adjusted fully diluted earnings per share totaled $ 0.11 in the first quarter of 2012, compared with $ 0.10 in the first quarter of 2011 and $ 0.09 in the previous quarter.

Adjusted EBITDA for the first quarter of 2012 totaled $ 4.2 million, compared with $ 4.0 million in the first quarter of 2011 and $ 4.9 million in the previous quarter.

Cash, cash equivalents and marketable securities as of March 31, 2012 totaled $ 34.4 million, an increase of $ 1.2 million compared with $ 33.2 million as of December 31, 2011.  The net increase in the cash balance is mainly attributable to a positive cash flow from operating activities of $ 3.1 million less capital expenditures of $ 2.3 million.

Backlog of signed agreements, as of March 31, 2012, totaled $ 194 million, including $ 69.1 million of revenues expected to be recognized during the remainder of 2012, compared with a backlog of $ 194 million at the end of the previous quarter.  

Guidance for revenue in the second quarter of 2012 is in the range of $ 28.0 – $ 29.0 million, and for full year 2012 remains in the range of $ 115 – $ 121 million.  Guidance for gross margin in the second quarter of 2012 is in the range of 22.5 – 23.5%.  

David Rivel, CEO of RRsat commented, “As we noted in the fourth quarter 2011 conference call, our first quarter results were mainly impacted by the ending of a large TV project which reduced our revenues compared with the previous quarter and resulted in excess capacity that had a negative impact on our margins.  However, we are seeing a healthy contract pipe line and expect to be back to sequential growth and better gross margins by the second quarter.  As anticipated, we are also seeing a reduction in our capital expenditures level and this will continue to have a positive impact on our free cash flow.”

Mr. Rivel continued, “We otherwise had some positive activities at the Company during the quarter including the activation of five new services, with each contract worth over one million dollars.  We also announced the extension of our contract with the Vietnam TV channel for global distribution, as well as signing a contract with ETV, one of India’s largest networks of satellite TV channels.  We are expanding our presence in the ever growing sports market, having signed an agreement with international sports broadcaster, Setanta, for the distribution of a Russian version of its sports channel across Russian speaking countries.  And finally, we extended our contract with Baby TV, which is part of FOX International, a major broadcaster.  Looking ahead to 2012, I believe we are on track with our strategy and goal of offering superior services to a larger group of customers, including major television networks.”

Conference Call Information

Conference call scheduled later today, May 17, 2012 at 9:00 am ET (4:00 pm Israel time).  On the call, Mr. David Rivel, Founder & CEO, Dr. Shlomo Shamir, Chairman, Mr. Itzhak Zion, CFO, and Mr. Lior Rival, VP Sales and Marketing, will review and discuss the results and will be available to answer investor questions.

To participate, please call one of the following teleconferencing numbers.  Please begin placing your calls at least 10 minutes before the conference call commences. If you are unable to connect using the toll-free numbers, please try the international dial-in number.

US Dial-in Number: 1-888-668-9141
UK Dial-in Number: 0-800-917-5108
Israel Dial-in Number: 03-918-0609
International Dial-in Number: +972-3-918-0609
at:
9:00 am Eastern Time; 6:00 am Pacific Time; 2:00 pm UK Time; 4:00 pm Israel Time

Replay

A replay of the call will be available from the day after the call. A link to the replay will be accessible from RRsat’s website at: http://www.rrsat.com.  In addition, a telephone replay will be available for two days following the call. To access the telephone replay dial one of the following numbers:

1-888-782-4291 (US) and +972 3-925-5904 (International).

Use of Non-GAAP Financial Measures

In addition to the GAAP results included in this press release, RRsat has also included non-GAAP measurements of results. RRsat uses three financial measures, adjusted net income, adjusted net income per share and adjusted EBITDA, which are non-GAAP financial measures. RRsat believes that these non-GAAP financial measures are principal indicators of the operating and financial performance of its business. We have provided these non-GAAP measurements to help investors better understand our core operating performance and enhance comparisons of core operating performance from period to period.

Adjusted net income is calculated based on the net income in our financial statements excluding non-cash equity-based compensation charges recorded in accordance with FASB ASC Topic 718, non-cash expense resulting from amortization of acquired intangible assets, non-cash income (loss) reflecting changes in the fair value of embedded currency conversion derivatives resulting from the application of FASB ASC Topic 815 and the resulting income tax (increase) decrease of the above items.  

The company has excluded intangible assets amortization expense from its non-GAAP net income measurements, primarily because it represents a significant non-cash expense and because the company evaluates its performance excluding intangible assets amortization expense. Amortization of intangible assets is consistent in amount and frequency but is significantly affected by the timing and size of the company’s acquisitions. Investors should note that the use of intangible assets contributed to the Company’s revenues earned during the periods presented and will contribute to the Company’s future period revenues as well. Intangible assets amortization expense will recur in future periods.

Adjusted EBITDA is calculated by adding to operating income, non-cash equity-based compensation charge, depreciation and amortization. Management uses these non-GAAP financial measures to assess its operational performance, for financial and operational decision-making, and as a means to evaluate period-to-period comparisons on a consistent basis. Management believes that these non-GAAP financial measures provide meaningful supplemental information regarding the Company’s performance by excluding certain non-cash expenses that are not directly attributable to its core operating results.

The non-GAAP measurements are intended only as a supplement to the comparable GAAP measurements and the company compensates for the limitations inherent in the use of non-GAAP measurements by using GAAP measures in conjunction with the non-GAAP measurements. As a result, investors should consider these non-GAAP measurements in addition to, and not in substitution for, or as superior to, measurements of financial performance prepared in accordance with GAAP.

The Company expects to continue reporting non-GAAP financial measures, adjusting for the items described above, and the Company expects to continue to incur expenses similar to the non-cash, non-GAAP adjustments described above. Accordingly, the exclusion of these and other similar items in the presentation of non-GAAP financial measures should not be construed as an inference that these costs are unusual, infrequent or non-recurring. Moreover, because not all companies use identical measures and calculations, the presentation of adjusted net income, adjusted net income per share and adjusted EBITDA may not be comparable to other similarly titled measures of other companies. These limitations are compensated for by using adjusted net income and adjusted EBITDA in conjunction with traditional GAAP financial measures.  

Reconciliations of the non-GAAP measures (adjusted net income and adjusted EBITDA) to the most comparable GAAP measures (net income and operating income respectively), are provided in the schedules attached to this release.

About RRsat Global Communications Network Ltd.

RRsat Global Communications Network Ltd. (NASDAQ: RRST) provides global, end-to-end, content management and distribution services to the rapidly expanding television and radio broadcasting industries, covering more than 150 countries. Through its RRsat Global Network, composed of satellite and terrestrial fiber optic capacity and the public Internet, RRsat provides high-quality and flexible global distribution services 24/7 to more than 630 channels reaching multiplatform operators, Internet TV and direct-to-home viewers worldwide and also offers occasional use services for sports, news and events with a fleet of flyaways and over 10 transportable satellite news gathering services (SNG) units. More than 130 television and radio channels use RRsat’s advanced production and playout centers comprising comprehensive media asset management services. Visit the company’s website http://www.rrsat.com

Safe Harbor Statement

This press release contains forward looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements regarding (i) guidance for revenue for the second quarter of 2012 and full year 2012 and gross margin in the second quarter of 2012;(ii) our expectations to decrease capital expenditures in 2012, and the corresponding effect on free cash flow;(iii) our planned expectations of our direct sales to North America, Africa Africa and Asia; (iv) our goal of offering superior services to a larger group of customers, including major television networks; (v) our expectation to expand our client base and sell additional services to our existing client base;  (vi) our ability to report future successes; and (vii) our intention to distribute dividends in the future and the size of any dividends declared. These forward-looking statements involve known and unknown risks and uncertainties and are based on current expectations, assumptions, estimates and projections about the companies and the industry as of the date of this press release. The company undertakes no obligation to update forward-looking statements to reflect subsequent occurring events or circumstances, or to changes in its expectations, except as may be required by law. Forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially from those contemplated by the forward-looking statements, including the risks indicated in our filings with the Securities and Exchange Commission (SEC). For more details, please refer to our SEC filings and the amendments thereto, including our Annual Report on Form 20-F for the year ended December 31, 2011 and our Current Reports on Form 6-K.

FINANCIAL TABLES FOLLOW


RRsat Global Communications Network Ltd. and its Subsidiaries

Consolidated Statements of Operations

    In thousands except share data
 
                                                           Three months          Year
                                                              ended             ended
                                                      ----------------------  ----------                                                         March      March     December
                                                           31         31           31
                                                          2012       2011         2011
                                                      ----------- ----------- ----------
    Revenues                                           $   27,459   $   26,930    $   112,920
    Cost of revenues                                     21,325     20,737       86,939
                                                      ----------- ----------- ----------    Gross profit                                          6,134      6,193       25,981
    Operating expenses
    Sales and marketing                                   1,611      1,744        7,067
    General and administrative                            2,570      2,447       10,130
                                                      ----------- ----------- ----------    Total operating expenses                              4,181      4,191       17,197
                                                      ----------- ----------- ----------   
    Operating income                                      1,953      2,002        8,784
    Interest and marketable securities income               154        116          400
    Currency fluctuation and other financing
    income (expenses), net                                  160        190         (740)
    Changes in fair value of embedded currency 
    conversion derivatives                                  627     (1,000)      (2,130)
    Other expenses, net                                       -          -           (1)
                                                     ----------- ----------- -----------    Income before taxes on income                         2,894      1,308        6,313
    Income taxes                                           (616)      (439)      (1,978) 
                                                     ----------- ----------- -----------  
    Net income                                          $   2,278      $   869      $   4,335
                                                     =========== =========== ===========
    Earning per Ordinary Share
    Basic earning per Ordinary Share                       0.13        0.05        0.25
                                                     =========== =========== ===========
    Diluted earning per Ordinary Share                     0.13        0.05        0.25
                                                     =========== =========== ===========
 
    Weighted average number of Ordinary
    Shares used to compute basic earning per
    Ordinary Share                                   17,346,561  17,346,561  17,346,561
                                                     =========== =========== ===========
    Weighted average number of Ordinary
    Shares used to compute diluted earning per
    Ordinary Share                                   17,346,561  17,359,092  17,346,561
                                                     =========== =========== ===========   


RRsat Global Communications Network Ltd. and its Subsidiaries

    Reconciliation of Adjusted Net Income and Adjusted EBITDA
    In thousands except per share data
                                                                 Three months ended
                                                              ---------------------- 
                                                                 March        March
                                                                   31           31
                                                                  2012         2011
    Reconciliation of Net Income to Adjusted Net              ---------    --------- 
    Income:
    Net income - as reported                                   $   2,278        $   869
    Non-cash equity-based compensation charge                       43           25
    Intangible assets amortization expense                          50           60
    Changes in fair value of embedded currency
    conversion derivatives                                       (627)        1,000
    Change in deferred tax on embedded derivatives                 157        (240)
                                                              ---------    ---------
    Adjusted net income                                        $   1,901      $   1,714
                                                              =========    =========
    Adjusted net income per diluted ordinary share              $   0.11       $   0.10
 
    Reconciliation of Net Income to Adjusted EBITDA:
    Operating income                                           $   1,953      $   2,002
    Non-cash equity-based compensation charge                       43           25
    Depreciation and amortization                                2,205        1,948
                                                              ---------    ---------
    Adjusted EBITDA                                            $   4,201      $   3,975
                                                              =========    =========


RRsat Global Communications Network Ltd. and its Subsidiaries

Consolidated Balance Sheets

    In thousands except share data
 
                                                                        March  December
                                                                         31        31
                                                                        2012      2011
                                                                     ---------- ----------
    Current assets
    Cash and cash equivalents                                        $   17,082   $   14,443
    Marketable securities                                              17,291     18,764
    Accounts receivable:
    Trade (net of provision for doubtful accounts of $  7,572
    and $  6,892 as of March 31, 2012 and December 31, 2011 
    respectively)                                                      20,255     19,402
    Other                                                               1,201        686
    Fair value of embedded currency conversion derivatives                260        206
    Deferred taxes                                                      2,399      2,449
    Prepaid expenses                                                    2,375      2,223
                                                                     ---------- ----------
    Total current assets                                               60,863     58,173
 
    Fair value of embedded currency conversion
    derivatives                                                           330        591
 
    Deposit and long- term prepaid expenses                             2,090      2,043
 
    Long-term land lease prepaid expenses                               7,630      7,642
 
    Assets held for employee severance payments                         1,854      1,757 
 
    Fixed assets, at cost, less accumulated depreciation 
    and amortization                                                   44,524     45,495
 
    Goodwill                                                            3,734      3,734
 
    Intangible Assets, at cost, less accumulated amortization             519        586
                                                                    ---------- ----------              
    Total assets                                                    $   121,544  $   120,021
                                                                    ========== ==========


RRsat Global Communications Network Ltd. and its Subsidiaries

Consolidated Balance Sheets (cont’d)

    In thousands except share data
                                                                              
                                                                March 31  December 31
                                                                   2012       2011
                                                                --------- -----------
    Liabilities and shareholders' equity
 
    Current liabilities
    Accounts payable:
     Trade                                                       $   10,705   $   11,547
    Dividend Payable                                                3,990          -
     Other                                                          2,458      2,335
    Fair value of embedded currency
    conversion derivatives                                            536        990
    Deferred income                                                 8,817      8,787
                                                                ---------- ----------
    Total current liabilities                                      26,506     23,659
                                                                ---------- ----------
    Long - term liabilities
    Deferred income                                                 7,463      7,192
    Fair value of embedded currency
    conversion derivatives                                            600        980
    Liability in respect of employee 
    severance payments                                              1,931      1,819
    Deferred taxes                                                  1,837      1,664
                                                                ---------- ----------
    Total long - term liabilities                                  11,831     11,655
                                                                ---------- ----------
    Total liabilities                                              38,337     35,314
                                                                ---------- ----------
    Commitments, contingent liabilities 
    and liens
 
    Shareholders' equity
    Share capital:
    Ordinary share NIS 0.01 par value each 
    (20,000,000 shares authorized as of 
    March 31, 2012 and December 31, 2011; 
    17,346,561 shares issued and fully
    paid as of March 31, 2012 and 
    December 31, 2011)                                                 40         40
    Additional paid in capital                                     53,053     53,010
    Retained earnings                                              30,015     31,727
    Accumulated other comprehensive income (loss)                      99        (70)
                                                                ---------- ----------
    Total shareholders' equity                                   $   83,207   $   84,707
                                                                ---------- ----------
    Total liabilities and shareholders' equity                  $   121,544  $   120,021
                                                                ========== ==========


RRsat Global Communications Network Ltd. and its Subsidiaries

Consolidated Statements of Cash Flows

    In thousands
                                                                               
                                                   Three months ended        Year ended
                                                ------------------------    ------------ 
                                                 March 31      March 31      December 31
                                                   2012        2011             2011
    Cash flows from operating activities        ----------  ------------    ------------
    Net income                                   $   2,278       $   869          $   4,335
 
    Adjustments required to reconcile net 
    income to net cash provided by operating 
    activities:
    Depreciation and amortization                   2,205      1,948            8,477
    Provision for losses in accounts receivable       680        594            2,217
    Deferred taxes                                    166        234              248
    Discount accretion and premium amortization
    of available- for- sale securities, net          (113)      (106)            (325)
    Changes in liability for employee severance 
    payments, net                                      15         11               19
    Capital loss on sale of fixed assets, net          -          -                1
    Stock-based compensation                           43         25              117
    Changes in fair value of embedded currency
    conversion derivatives                           (627)     1,000            2,130
    Loss (Profit) from trading securities, net        (46)       (10)             158
    Changes in assets and liabilities:
    Increase in account receivable - trade         (1,533)      (536)          (1,759)
    Decrease (increase) in account receivable 
    - other                                          (515)       (41)             626
    Increase in prepaid expenses                     (152)      (429)             (78)
    Decrease (increase) in deposits and
    long-term prepaid expenses                        (47)       (34)             158
    Increase in account payable                       438      2,000               17
    Increase (decrease) in deferred income            301     (2,056)             (96)
                                                 ---------  ---------       ----------
    Net cash provided by operating activities     $   3,093    $   3,469         $   16,245
                                                 ---------  ---------       ----------


RRsat Global Communications Network Ltd. and its Subsidiaries

Consolidated Statements of Cash Flows

In thousands

                                               Three months ended    Year ended
                                            ----------   ----------  ----------- 
                                              March 31     March 31  December 31
                                                2012         2011        2011
                                            ----------   ----------  -----------
    Cash flows from investing activities
    Investment in fixed assets               $   (2,330)    $   (6,534)  $   (14,657)
    Investment in long term prepaid expenses      (13)         (13)        (27)
    Investment in  available- 
    for- sale securities                       (2,777)      (3,523)     (8,005)
    Decrease (increase) in trading 
    securities, net                             1,512           30        (231)
    Proceeds from sale of securities available- 
    for- sale                                   3,123        5,295      12,161
    Proceeds from sale of fixed assets             31            -          29
                                            ----------   ----------  ----------
    Net cash used in investing activities      $   (454)    $   (4,745)  $   (10,730)
                                            ----------   ----------  ----------
    Cash flows from financing activities
    Dividend paid                                   -     $   (2,602)   $   (4,163)
                                            ----------   ----------  ----------
    Net cash used in financing activities           -     $   (2,602)   $   (4,163)
                                            ----------   ----------  ----------
    Increase (decrease) in cash and cash 
    equivalents                               $   2,639     $   (3,878)    $   1,352
 
    Balance of cash and cash equivalents 
    at beginning of Period                   $   14,443     $   13,091    $   13,091
                                            ----------   ----------  ----------
    Balance of cash and cash equivalents 
    at end of Period                         $   17,082      $   9,213    $   14,443
                                            ==========   ==========   =========
    A. Non-cash transactions
    Investment in fixed assets                  $   136      $   2,140     $   1,293
                                            ==========   ==========   =========
    Dividend payable                          $   3,990            -           -
                                            ==========   ==========   =========
    B. Supplementary cash flow information
    Income taxes paid                           $   610        $   383     $   1,694
                                            ==========   ==========   =========

Company Contact Information:
Itzhak Zion, CFO
Tel: +972-3-928-0777
Email:  investors@rrsat.com  

External Investor Relations Contacts:
Ehud Helft / Porat Saar
Tel: 1-646-233-2161
rrsat@ccgisrael.com

SOURCE RRSat Global Communications Network Ltd

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PR Newswire: General Business

Babylon-Enterprise wird mobil: nun für Android, Blackberry und iPhone verfügbar

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SAN FRANCISCO, May 17, 2012 /PRNewswire/ –

Babylon-Enterprise, der weltweit führende Anbieter, der den Zugriff auf Unternehmensinformationen mit nur einem Klick ermöglicht, ist nun auf allen führenden Mobilplattformen verfügbar.

“In der heutigen Geschäftswelt ist der schnelle Zugriff auf Unternehmensinformationen jederzeit und überall ausgesprochen wichtig. Die Erweiterung von Babylon-Entreprise auf Mobilplattformen ermöglicht es unseren Kunden, wichtige Informationen und Daten abzurufen, um auch unterwegs wichtige geschäftliche Entscheidungen treffen zu können”, sagt Liat Sade-Sternberg, Babylons VP für Marketing und Vertrieb.

Babylon-Entreprise  steigert die individuelle Produktivität. Mit nur einem einzigen Klick auf einen beliebigen Text erhält der Benutzer sofort alle relevanten Informationen, ohne die Tools oder Anwendungen wechseln zu müssen. Der neue innovative Client von Babylon-Enterprise ist eine sichere, Cloud-fähige Lösung, die die neuesten Betriebssysteme auf dem Markt unterstützt.

Babylon-Entreprise ist die perfekte Lösung für den einfachen Informationszugriff in einer komplexen Systemlandschaft. Die Lösung bietet unseren Kunden eine komfortable Methode, um  Daten aus Systemen wie beispielsweise SharePoint und SalesForce, in nur einer Ansicht darzustellen. Auf diese Weise können Benutzer die Ergebnisse schnell überprüfen und auf sich ändernde Anforderungen reagieren.

” Knowledge-Management und Zugriff auf Informationen sind ausschlaggebend, um die Zukunft des Unternehmens zu sichern. In dieser Hinsicht spielt Babylon-Enterprise eine wichtige Rolle bei Schaeffler”, sagt Paul Seren, Leiter Knowledge-Management, Schaeffler Group.

Zu unseren Kunden zählen Petrobras, Alstom, SAP, Elbit und Schaeffler, u.a..

Weitere Informationen zu Babylon-Enterprise finden Sie auf enterprise.babylon.com.

Info über Babylon.com

Babylon.com wurde 1997 gegründet und ist ein börsennotiertes Unternehmen. Das Unternehmen ist ein führender Anbieter von Sprachlösungen, wie Online-Wörterbüchern (http://www.babylon.com/), Übersetzungssoftware, Übersetzungsservices, Lösungen für das Lernen von Sprachen, Software für die Korrektur englischer Texte und mehr. Babylon.com hat mit mehr als 150 Millionen Benutzern in über 231 Ländern einen Guinness World Record™ für die meisten Downloads einer Übersetzungssoftware aufgestellt. Die Babylon-Software unterstützt 75 Sprachen Babylon zählt zu den den 45 beliebtesten Websites weltweit.

Pressekontakt:
Babylon Ltd.
Tel: +1-866-808-6361
E-Mail: press@babylon.com

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PR Newswire: General Business

Apple Hits Google Right In the Apps

Apple Jabs Google Right In The Apps

Apple’s latest release will not feature Google Maps, yet it will feature its own version of Map software for the millions of iPhone users.  This is just the latest in a long string of jabs and punches by two of the largest tech giants in the industry.   It seems that Facebook finds itself in Apple’s corner, which is a nicely needed boost for Facebook considering the problems its still facing since its recent IPO.

 

Google isn’t really making any friends in either space as it pushes to get its own piece of the social market with its ongoing development of Google + (plus).  Surely, this has the attention of Zuckerberg, who’s net worth soared north of $19 Billion upon the IPO of Facebook.  Google + is Google’s social network that has many cool feature of its own.  It has actually grown faster then Facebook did in its infancy.  Considering the deep pockets and cyber reach of Google though, this isn’t surprising.  However, staying socially connected is a heard (pun intended) mentality, if all your friends are on one platform, what is the incentive to leave for another?  When someone comes out with a way to integrate all social networks centrally and seemlessly we could see yet another trend emerge.  Remember the landscape of the internet is constantly changing and its enough to drive an internet marketer batty.

 

Apple announcements: Google loses, Facebook wins (+video)
The tech giant’s new software is doing away with Google Maps, but deeply integrating Facebook. The announcements came amidst the debut of new laptop computers. By Michael Liedtke and Peter Svensson, The Associated Press / June 11, 2012 Steve Jobs’
By Christian Science Monitor on Tue, 12 Jun 2012 06:37:53 -0700

 

This might be a huge blow to the Google Maps feature.  Think of how many friends that own an Apple iPhone.  Google may have caught wind of this already however, making changes to its Google Places features.  In order to leave citations or reviews on a local business you must first have a Google + account.  So will this mean that no one will be leaving reviews on Google Places?

 

The problem with this is, most people will go out of their way to leave a bad review if they are angry.  Anger is a pretty heavy motivator.  On the other hand, a customer must really be impressed with the customer service they received in order to go out of their way to leave a positive review.

 

This new development by Apple may also put a kink in the plans of marketing companies who’s clients depend on Google Maps or Google Places to market their local business.  As with anything, adapt, evolve or become extinct.  Competition in the market place creates opportunity and eliminates complacency.   Was Charles Darwin a business man?  Survival of the fittest doesn’t apply to physical prowess but more toward mental prowess.  The marketing industry as a whole must think outside the box for the most part, however that ability comes into play 10 fold on the internet.

 

A crafty, clever, well thought out advertisement, whether its a video or an infographic can send that advertisement into a viral loop that can last for many months.  The buzz created from that can actually hit media outlets, let alone put a company directly on the map with the click of a button.

 

When it comes down to it, will your business survive the ever changing landscape of the intnernet?  Have you become complacent in the methods you use to drive traffic to your website?  What if something happened tomorrow and your main source of traffic dried up? Would you be prepared.  These are just some of the questions that can haunt an online advertising agency, however the smart ones are already prepared.

 

Take CTC Local for example, this is an online SEO strategy company that has managed to keep its clients above the competition by practicing sound, evergreen techniques.  Their ability to stay on top of ever changing marketing trends is what makes them successful.  Just a handful of the vast array of services they provide are:

 

 

Whether your a new business, or an established business, let the experts do it for you.  The cost of maintaining an in house expert internet marketing team can become quite costly, however this is exactly what you’ll get with CTC local.

Incredible Affiliate Promotion Ideas To Ramp Up Your Business

This stage is the perfect time to do it. You probably have a lot of questions about what to do next, but this document will provide valuable information to help you. Read on for some important tips that can help you launch your own online marketing campaign.

Don’t take advantage of these cookies, and make sure you don’t work with affiliates who do either. If nothing else, this will annoy your visitors. It could also sever your tracking progress and perhaps give users viruses.

When you first start your internet marketing business, check out many different affiliate vendors and find products that you want to promote. Joining several affiliate networks can provide you with numerous income opportunities. Do plenty of research to ensure you feel comfortable campaigning for any affiliates you may accept.

You may want to try your hand at secret links. Certain methods give you the ability to permeate your text using links to the affiliates without these links being obvious. If you do this, make sure your readers understand what’s going on. Readers should have full access to the context behind these links so they will not suffer from shock at your methods.

Text alerts are an increasingly popular way for affiliates to get the word out. Text services are a new thing but there are already so many people using them to communicate their news to customers.

If someone is visiting your site for sports information, that’s what they’re interested in finding. Just throwing an unrelated affiliate link on your site won’t help you much. Visitors to your site will be more inclined to click on your affiliates if they have content relevant to the content on your site.

Consider any products sold by an affiliate program very carefully before you put any links on your site. It may take you a while to discover the best way to organize your site’s affiliate links, but once you’ve struck upon a successful formula your profits will rise accordingly.

A wise affiliate marketer is truthful about his affiliations. Tell your site visitors what your affiliations are, and tell them what you want to accomplish with your site. If visitors think you are trying to hide your affiliate ties, they can just go to the retailer’s site to buy them item, which means you get no commission.

You can now be more prepared for web marketing endeavors. With the information you’ve read today, you should be on your way to becoming an expert! Get started today with your affiliate marketing website, and use the tips and advice you received in this article.

Walk for Warriors Memorial Day 5K to Benefit Veterans – May 28, 2012

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WEST LOS ANGELES, May 16, 2012 /PRNewswire/ — The West Los Angeles Chamber of Commerce and New Directions, Inc. are proud to partner again to announce the 2nd Annual Memorial Day Walk for Warriors on May 28, 2012. Walk for Warriors is a family-friendly 5K (3.1 mile) run/walk to help transitioning veterans in Los Angeles.

WHAT: 2nd Annual Memorial Day Walk for Warriors 5K
WHEN: Monday, May 28th, 2012 (run starts at 8 a.m., walk starts at 9 a.m.)
WHERE: West Los Angeles Veterans’ Affairs Campus, 11301 Wilshire Blvd, L.A., CA 90073
WHY: To raise funds for New Directions’ comprehensive services for returning veterans

Walk for Warriors will help provide assistance for veterans through transitional housing, job training and placement, counseling, adult basic education classes and family reunification services. In addition to the race, Walk for Warriors will feature an Expo booth fair with food and local businesses as well as a performance by the award-winning New Directions Veterans Choir, a singing group comprised of formerly homeless veterans.

Participants can register, form a team and fund-raise by visiting www.walkforwarriors.org. Early registration is $ 35. Walk for Warriors is a partnership of New Directions, Inc. a 501(c)(3) nonprofit organization providing comprehensive services to veterans in Los Angeles and the West Los Angeles Chamber of Commerce.

“The West Los Angeles Chamber of Commerce is always ready to step up and help those who have served our country and sacrificed for our Freedom,” said Chamber President Ron Adams. “I had so much fun last year. I was ecstatic when we partnered with New Directions again with hopes of helping more veterans.”

Last year, nearly 600 people took part in the Walk for Warriors run/walk. Teams got sponsors from California and all over the United States and beyond via www.walkforwarriors.org.

This year’s event will be hosted by KTTV Fox 11 news anchor and local philanthropist Christine Devine. Devine is the recipient of 16 Emmys, including the Academy’s prestigious Governor’s Award, and one award specifically for a story on injured and disfigured veterans.

“I’m thrilled to be participating in Walk for Warriors,” Devine said. “With the unique set of challenges facing veterans of the wars in Iraq and Afghanistan, this event will bring attention to the urgent need for supporting our vets as they transition home.”

ABOUT NEW DIRECTIONS, INC.

New Directions, a nonprofit transitional living program, has been helping the Los Angeles veteran community since 1992. According to the Los Angeles Homeless Services Authority (LAHSA), there are more than 8,000 homeless veterans on any given night in Los Angeles. New Directions offers a wide variety of services including housing, substance abuse treatment, counseling, remedial education, job training and placement as well as family reunification and money management classes. For more information about New Directions, please visit www.ndvets.org.

SOURCE New Directions, Inc.

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RELATED LINKS
http://www.ndvets.org
http://www.walkforwarriors.org


PR Newswire: General Business

Vibes Selected by AlwaysOn as an OnMobile Top 100 Winner

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CHICAGO, June 11, 2012 /PRNewswire/ — Vibes, a mobile marketing and technology company, today announced that it has been chosen by AlwaysOn as one of the OnMobile Top 100 winners. For Vibes, inclusion in the OnMobile 100 signifies leadership amongst its peers and demonstration of game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Vibes was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value and media buzz.

(Logo: http://photos.prnewswire.com/prnh/20100812/NE49571LOGO )

“While the mobile marketing industry continues to grow at an astonishing rate, Vibes has consistently demonstrated leadership as a reliable and innovative mobile partner, which is evident through our inclusion in the OnMobile 100,” said Jack Philbin, Vibes co-founder, president and CEO. “AlwaysOn is a distinguished media resource that takes pride in showcasing the world’s top innovators that are transforming all digital sectors, including mobile, and we are honored to be in such company. We are looking forward to continuing to use mobile technology in order to connect brands and consumers on the path toward loyalty.”

Vibes is a Chicago-based mobile marketing and technology company, helping some of the world’s biggest brands acquire, engage and deepen relationships throughout the customer lifecycle via mobile. Vibes’ Catapult technology platform enables brands, agencies and media companies to launch a wide range of mobile solutions, including SMS, MMS, QR codes, on-screen, alerts, mobile Web, mobile incentives and social integration.

Vibes and the OnMobile Top 100 companies will be honored at AlwaysOn’s OnMobile event, co-presented with OnMobile Global Ltd., Wednesday, June 13, 2012, at The Fox Theatre in Redwood City, Calif.

“With the quickly maturing mobile market, opportunities are opening up almost faster than entrepreneurs can respond. There is no question that mobile is becoming the new norm, with smartphone and tablet penetration increasing exponentially in both consumer and business environments,” said Tony Perkins, founder and editor of AlwaysOn. “This explosive market is being driven in large part by the companies that made this year’s OnMobile Top 100 list. We congratulate the OnMobile 100 companies that our editors believe represent some of the highest-growth opportunities in today’s private company marketplace.”

About Vibes
Founded in 1998, Vibes is a mobile marketing and technology leader that helps some of the world’s biggest brands acquire, engage and deepen relationships throughout the customer lifecycle. Vibes’ Catapult platform enables brands, agencies and media companies to launch a wide range of mobile solutions from SMS, to MMS, QR Codes, on-screen, alerts, mobile Web, mobile incentives and integration with social platforms. Using Vibes’ Mobile Relationship Management (MRM) approach, companies forge immediate and long-lasting customer relationships by tapping into the uniquely personal nature of the mobile phone. The Company has delivered billions of mobile experiences on behalf of customers that include Verizon, Allstate, The Gap, Tribune, Fox, Crispin Porter + Bogusky, Gannett and the Chicago Bulls. Vibes is one of only nine Tier 1 aggregators with secure, direct connections to all the major carriers. To learn more about Vibes, visit www.vibes.com or connect on Facebook.com/VibesMedia or Twitter.com/Vibes_Media.

About AlwaysOn
AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn’s preeminent executive event series includes the Silicon Valley Innovation Summit, OnMedia, OnHollywood, IMPACT Venture Summit Mid-Atlantic, Venture Summit East, OnDemand, Venture Summit Silicon Valley, OnMobile, and GoingGreen Silicon Valley. The AlwaysOn network and live event series continue to lead the industry by empowering its readers, event participants, sponsors, and advertisers like no other media brand.

CONTACT:
Kristin Parran Faulder
InkHouse for Vibes
781-966-4100
vibes@inkhouse.net

SOURCE Vibes

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RELATED LINKS
http://www.vibes.com


PR Newswire: General Business

The Best Tips And Ideas On Online Marketing

Beginners in affiliate promotion can be overwhelmed with the vast amount of information. A list of ideas and strategies for starting with online marketing would be extremely beneficial. This article will give you many tips to get started.

Before you chose an affiliate partner, you should research their non-website orders. Some companies allow orders to be made my mail or phone. Those orders are only connected to an affiliate ID if actively mentioned. In these scenarios, you could miss out on commissions.

Make sure that you are not trying to market products that are already in a market that is saturated. There are many high quality products that are not considered to be popular and vice versa. Getting involved with a really popular product means that the competition is going to be fierce. You may be unable to make any money.

Some people try to hard to become a super affiliate. They end up spreading their efforts too thin, with an overload of products and promotions that end up being much less than effective in the highly competitive affiliate market. Remember that maximum results are very individual, and you need not always push so hard to try and compete. It’s best to take all the time necessarily to find the method that works for you.

Sign up with an internet marketing company which always adds new products to it’s lineup. If you are striving to have repeat business and involve yourself with a company who has an excellent reputation, then you should ensure you find one who is always releasing many different products in order to always have commissions coming your way. Don’t waste your time or effort promoting the short-lived trendy or faddish products.

Using text services will help affiliates to do well and earn commissions. Customers’ phones are already a-buzz with helpful information and exclusive offers texted to them by forward-thinking affiliate marketers.

Work only with generous companies with affiliate programs that are also fair. The only companies that you should deal with should offer at least 20 percent of the amount of profit realized on each item that you sell. A good affiliate company will pay you a high commission in order to prompt you to come back and do more business.

Baseball Cards

If a person is coming your site looking for baseball cards, they want baseball cards. Putting an affiliate link that leads to baby dolls is not going to get you a sale. Only link to affiliate sites that are related to the products you market. It is more likely that you will get clicks on links that are related to the information contained no your site.

As this article has shown you, web marketing is a great way to build your business, and get more money for you. By following these ideas, you now have a greater understanding about internet marketing.

Great Tips On Internet Marketing That Work

Affiliate marketing is, by the speedy standards of the online world, a venerable marketing strategy. Good profits have been made for many years with affiliate marketing. At this point, information regarding affiliate promotion is readily available to anyone who is interested in learning. From beginner to established affiliate marketer, the tips below will help you to hone and tweak your strategies for even greater success!

Some affiliates get their tasks through email, but this sometimes causes them to continually re-check their emails. Saving important assignments to Notepad or Word documents will save time and make your effort more productive. This is a great way to save some time as you will have all the important information in one document.

There are many affiliate marketers out there that are trying too hard to become super affiliates. They put their energy in too many places, they choose too many products, and they have too many promotions going at once to stay effectively competitive at any one thing. There is no quick way, though, to build a large enterprise. Take time to think about your decision, and select the approach that you think will work best for you.

Earn more commissions by adding text marketing to your affiliate plan. This help in writing text is becoming popular among affiliates. It gets information to customers about the products they sell.

Only do business with generous and fair affiliate companies. Any affiliate company that gives less than a 20% commission isn’t worth your time. The best affiliate programs know that it’s worth it to offer a commission high enough to keep good affiliates working.

Affiliate programs differ greatly. They vary in their product offerings and flexibility.

Be sure that you keep your target audience in mind when picking affiliates. Not only does this provide the most effective results, but your visitors will appreciate a product picked with care and an astute assessment of their interests and needs.

Affiliate marketers must be truthful about what they are doing. Disclose your affiliations, and describe in general terms what your site is about. If visitors do not trust you to be able to provide them with the products they want, they will overlook your services completely, and opt to buy those products from the original merchant.

It is important that your readers are able to trust your content. If you have built up a storehouse of goodwill with your customers, they will gladly click your affiliate links. This is especially true if they were going to buy the products you offer anyway.

Statistics in real time are important. This kind of reporting lets you see exactly how many visitors you have had, at what time, and whether or not they made any purchases.

Place a trivia or trick question on a banner ad and have the answer at your site, requiring the user to click on your ad. If the question is relevant to a large audience, many will click the banner to find the answer. Offer discounts on your site to anyone who gets the trivia question right.

After you have decided which products to sell for your affiliate marketing program, you will want to design your marketing strategy to target the right audience for each product. Less expensive items can often be approached with low-click-through methods that target high volumes. More expensive products call for more intense, focused selling, to raise the ratio of customers versus visitors.

Writing, scanning and publishing a handwritten note or advertisement on your homepage is a nice personal touch. If you put personal things on your site you can boost sales, buyers will know you are real. If your writing is terrible, outsource the project to a freelancer.

Web marketing offers a great way to draw in extra revenue. You will be more profitable if you research the field first and then stay informed about new information.