Takeda to Acquire Multilab, Enhancing its Business Infrastructure in Brazil

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OSAKA, Japan, and SÃO JERÔNIMO, Brazil, May 25, 2012 /PRNewswire/ —


Takeda Pharmaceutical Company Limited (Osaka, Japan, “Takeda”) and Multilab Indústria e Comércio de Produtos Farmacêuticos Ltda. (Rio Grande do Sul, Brazil, “Multilab”) today jointly announced that both parties have signed an agreement whereby Takeda Farmacêutica Brasil Ltda. (São Paulo, Brazil, “Takeda Brazil“), a wholly-owned subsidiary of Takeda, aims to acquire Multilab.

Takeda expects that the transaction will be finalized by the end of 2Q of its fiscal year 2012. Under the agreement, Takeda Brazil will acquire Multilab in cash for Brazilian Real (BRL) 500 million upfront and up to BRL 40 million in additional future milestone payments to the owners of Multilab. Other financial conditions were not disclosed.

Multilab is a mid-sized pharmaceutical company with annual net revenues of BRL 140 million in 2011. Its business consists of branded generics and OTC (over-the-counter) pharmaceutical products. Retail sales for the company grew in excess of +20% p.a. over the period 2009 – 2011.

Takeda has an established presence in Brazil, manufacturing and marketing both prescription drugs as well as well-known brands such as Neosaldina® (analgesic), Eparema® (digestive) and Nebacetin® (anti-bacterial) comprising its OTC portfolio.

The acquisition of Multilab will position Takeda as one of the top ten pharmaceutical companies in Brazil(1), enriching its offering to better cater to the diverse needs of the Brazilian population. Multilab’s leading products include Multigrip®, the country’s best-selling OTC product for cold and flu treatment in units(2), which Takeda believes will be an excellent addition to its existing OTC product line in Brazil.

Multilab has well established distribution through regional wholesalers and small to mid-sized independent pharmacies, in particular in emerging regions of the country, which is expected to complement Takeda’s strong relationships with major wholesalers, key chains and pharmacies in more established cities and state capitals.

“This acquisition significantly reinforces Takeda’s position in Brazil, which is the world’s sixth largest economy and the biggest in South America,” said Jostein Davidsen Corporate Officer, Head of Emerging Markets Commercial Operations for Takeda. “Takeda has ambitious plans for growth in emerging markets. Brazil is our second largest emerging market after Russia/CIS in terms of revenues and the acquisition of Multilab is a clear signal of our intention to become a significant player both in Brazil and other high-growth markets.”

“Multilab will benefit from becoming part of the Takeda group, enabling the company to reinforce its market position and reach more patients with its key products in Brazil,” said Hilton Cavedon, Executive Director of Multilab.

Takeda does not expect to revise earnings guidance for its 2012 fiscal year in connection with this acquisition.

Key Strategic Benefits

Takeda expects the acquisition of Multilab will:

  • Strengthen Takeda’s strategic position in Brazil, diversifying its portfolio to better meet the needs of the local market, and the emergence of the middle class consumer.
  • Take advantage of Multilab’s strong regional distribution network and coverage of high growth markets in Brazil, such as the Northeast region of the country.
  • Allow Takeda to complement its existing OTC portfolio with important products, such as Multigrip®, Brazil´s best-selling cold and flu remedy in units.

1. Acquisition Summary

(1)    Acquiring company: Takeda Farmacêutica Brasil Ltda

(2)    Owners of Multilab: Mr. Genesio Cervo and Ms Rejane Gobbi

(3)    Payment: Cash

(4)    Acquisition amount: Brazilian Real 500 million (excl. conditional/milestone payments)

(5)    Planned date of completion: by the end of Q2 FY2012 of Takeda

(6)    Financial advisor to Takeda: J.P. Morgan Securities LLC

(7)    Legal advisor to Takeda: Mattos Filho Veiga Filho Marrey Jr. e Quiroga Advogados

(8)    Financial advisor to Multilab: BTG Pactual

(9)    Legal advisor to Multilab: Pinheiro Neto Advogados

2. Profile of Multilab

(1)    Corporate Name: Multilab Indústria e Comércio de Produtos Farmacêuticos Ltda.

(2)    Location: São Jerônimo/Rio Grande do Sul, Brazil

(3)    Representative: Executive Director, Hilton Cavedon

(4)    Year of establishment: 1988

(5)    Capital stock: 41,750 thousand Brazilian Real

(6)    Number of employees: Approximately 650

(7)    Relationship with Takeda: No matters to report regarding capital, personal and transactional relationship between Takeda and Multilab

About Takeda Pharmaceutical Company Limited

Located in Osaka, Japan, Takeda is a research-based global company with its main focus on pharmaceuticals. As the largest pharmaceutical company in Japan and one of the global leaders of the industry, Takeda is committed to striving toward better health for patients worldwide through leading innovation in medicine. Additional information about Takeda is available through its corporate website, http://www.takeda.com.

About Multilab Indústria e Comércio de Produtos Farmacêuticos Ltda.

Founded in 1988, Multilab is among the leading companies of national capital of the Brazilian pharmaceutical market, with headquarters in São Jerônimo, Rio Grande do Sul. Over the years, it has been consistently investing in its manufacturing operation, in people and the expansion of its portfolio, including OTC, RX, Generic Line and Hospital. For more information, visit the company’s corporate site: http://www.multilab.com.br

  1. Combined ranking based on IMS PMB Mar’12 YTD
  2. R05A0 – IMS PMB Mar’12 YTD in Units

SOURCE Takeda Pharmaceutical Company Limited

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PR Newswire: General Business

Article Submission Advice To Help You Find The Key To Success

How knowledgeable are you about article advertising? It could be something really small, but regardless, it could significantly affect your traffic. The following article will help you learn the best tactics for article marketing.

While it’s certainly possible to create your own marketing articles to promote your business, you’ll enjoy better results if you use the services of an expert. Keep in mind that being a good writer does take expertise. You may have a good handle on grammar and know the rules of punctuation. You may be able to recognize alliteration and prose. But you must be able to manipulate words effectively in order to be a good writer. Writing is an art form, not just mechanics.

Technical Information

Using freebies on your article helps your site. Freebies will give your customers the feeling of getting more bang for their buck, and they will likely choose to buy things from you in the future. In addition, try using freebies to get people to see your logo. This is a good way to advertise your product to the public. This ensures you get all you can from the campaign.

TIP! It is smart to solicit reader feedback. People like to feel useful and feel like they have a say in things.

Vary the language in your writing, and communicate with everyone, no matter their level of education. Use technical information in your article to make your points clear. At the same time, make sure to explain any technical information for the lay-people reading your article. Addressing the needs of all the members of your audience will garner you respect and authenticity.

Never use too many keywords in your article. Using a keyword in excess of five times per article will send up a red flag to both your customers and the search engines. Prevent overusing keywords by using them fewer than five times per article, and you will find that your visitors respond better to your site.

Each article directory has its own specific requirements, and to successfully use the directory, you must familiarize yourself with their guidelines. Not all directories have the same guidelines for submission.

Create informative, relevant articles. By having high quality and informative content in your article, you are showing potential clients that you are a resource they can rely on. Articles also provide original content for your website, and the more unique content that you have on your website, the higher your site will rank in organic search engine results.

TIP! As tempting as it is to just send out the same article over and over again, this technique will backfire on you. Take advantage of several different indexes.

A lot of websites will pay you a commission based on the number of times your article is viewed. So, there are a lot of ways to make money through article writing. Eventually, the profits will add up to a significant amount.

Keep your articles unique and choose submits that will interest a broad range of viewers. No one wants to read content that has been rehashed time and time again.

Make your work your own. You want the articles to show your personality in order for readers to actually know you. Also, avoid adopting the style of other authors, to keep your credibility and likeability high; your business will benefit more from your article advertising efforts.

You might want to think about outsourcing your articles. It’s not a bad thing if you don’t have the time or skill to be able to create your own high quality articles. This is where hiring someone to create articles for you may prove to be a good idea. Although outsourcing content creation can be expensive, you need to remember that your time is also worth money and that professionally written articles can dramatically increase the amount of traffic your website receives.

TIP! Reading different material often will help you get better at writing. Reading will improve your comprehension level and allow your writing to flow smoothly.

Article advertising is full of trial and error. When one sees what does and does not work, one can learn more about article marketing. By learning what works well and what doesn’t work, a person can better their articles.

Social Media

Use social media and help yourself to market articles. You can attract more readers when you post the headline or an excerpt from your articles on social media sites. People will become interested in any content you create with this method.

You should be aware of the submission rules to an article directory. You should understand that there are different guidelines for submission for each directory.

TIP! Submit as many articles as you can make time for. When posting articles to places such as blog networks, be sure to remain consistent.

Do you best to keep your writing on one page when writing for article advertising uses. This practice is tempting, because more pages means more territory for advertisements and search engine optimization keywords. However, the irritation and exasperation that visitors experience when they try to read articles that span multiple pages override these advantages. At least include a link that allows readers to access the whole article.

Did you learn anything from the above article? We bet you did. That’s okay! No one knows everything about article syndication. If they think they do, then they are probably close to failure! Use the things you’ve learned here to keep things going well within your business. Over time, your business will expand greatly if it’s built on a solid foundation.

Business Q&A: What brand of jeans have 3 red lines on the back pocket?


brand question by gumdrop: What brand of jeans have 3 red lines on the back pocket?
There are a brand of jeans that i’ve seen on people in both brown and black that i love and haven’t gotten the chance to ask what brand they are. They have 3 horizontal short lines on the upper left hand corner of the left back pocket. Does anyone know what brand these are/where to get them?

brand best answer:

Answer by xslimmudd

Continue reading Business Q&A: What brand of jeans have 3 red lines on the back pocket?

Business Q&A: Describe the marketing mix (product, price, place, and promotion). How might the marketing mix be used to incr?

Product Marketing

Product Marketing question by : Describe the marketing mix (product, price, place, and promotion). How might the marketing mix be used to incr?
Describe the marketing mix (product, price, place, and promotion). How might the marketing mix be used to increase business in this restaurant?

Product Marketing best answer:

Answer by pensinee f
Marketing mix helps you about planning about strategy that you would like to deal in each part so as when you plan enough and analyse it better so it can increase business for your restaurant.

For example, you might reduce the price and do promotion to encourage people to try food at your restuarant. And you might research for products suiting for customers.

Continue reading Business Q&A: Describe the marketing mix (product, price, place, and promotion). How might the marketing mix be used to incr?

Should You Look at 10-86 Plans?

What is a 10-86 Plan?

We have seen a big push lately on 10-86 plans.  Some of the advertisements call them “gas pump payback plans” or “gas pump revenge”.  But what exactly are 10-86 plans?  I was looking around the internet to get some answers about this and found a pretty cool website call Penny Motion.

They have article there that discusses a list of 10-86 plans and some ways to find them.  You can read it here.  But what I was really looking for was, what the heck is a 10-86 plan?  As it turns out, a 10-86 plan is an energy master limited partnership.

It looks as if they have become popularized from some tax loop holes surrounding real estate due to Ronald Reagan‘s Tax Act of 1986.  Many of these loopholes have been used in oil and gas related investments.  I looked up Master Limited Partnerships or MLPs for short, and found this at Investopedia:

“A type of limited partnership that is publicly traded. There are two types of partners in this type of partnership: The limited partner is the person or group that provides the capital to the MLP and receives periodic income distributions from the MLP’s cash flow, whereas the general partner is the party responsible for managing the MLP’s affairs and receives compensation that is linked to the performance of the venture.”

Read more: http://www.investopedia.com/terms/m/mlp.asp#ixzz1wSvai8WT

Also, it turns out that 10-86 plans may not be good to put in IRA’s as you can not take full advantage of the tax loop hole that the 10-86 provides.

In the article at Penny Motion it has this to say about the 10-86 plan:

“MLPs are investments that offer high yield and mix the tax “loophole” benefits of an LP (limited partnership) with the liquidity of an exchange listed common stock.   MLPs have the structure of LPs but offer investment units that trade on an exchange.  You could actually buy the units through your regular brokerage account.   Because of the Tax Reform Act of 1986 put forth by the Reagan administration MLPs were formed around the energy sector, pipeline ownership in particular.  But in order to qualify the MLP must derive 90% of its income from activities related to commodities, natural resources or real estate.  Most MLPs trade on the large exchanges such as NYSE and NASDAQ and relate to US oil and gas infrastructure.”

I found this quite interesting as oil and gas pipelines are probably pretty vital as it literally takes an act of congress and more to get approval to build more.  Even if they did get approval to build more pipelines, it would take a very long time indeed before its completion.  So any pipeline MLP is probably sitting pretty right now.  That’s just my take on the situation.  Keep in mind I am not an financial planner or broker of any kind, so take my words here with a big grain of salt.  However, maybe some of my research can help point you in the right direction.

I thought that this point here was a pretty big attraction to an energy MLP:

“The cash distributions made are not treated like dividends, you don’t get taxed when you receive them, but are considered to reduce the cost basis of your investment, this liability is deferred until you sell your units of the MLP.”

I find this highly attractive after just paying my taxes.  So I am pretty “tax” aware right now.  Hopefully you enjoyed this article and it helps you in your quest for the best stock market investment research when building your long term portfolio

Business Q&A: What’s a marketing product for college students?

Product Marketing

Product Marketing question by Jessica: What’s a marketing product for college students?
I’m taking a marketing class and need to think of a product or service and then come up with a commercial and prototype. It needs to be directed at college students so I was thinking something involving alcohol. Any ideas? This must be something that doesn’t already exist or that few people know about.

Product Marketing best answer:

Answer by ethnicomm
I teach marketing at the college level :)

Something involving alcohol would be cool but you might want to think of other things that would appeal to students. Think of things that you wish were out there.

– pizza delivery right to your classroom during breaks – order via text msg or schedule a deliver online
– coffee service in the main hallways
– a service where you can plug in your laptop or cellphone and get a quick recharge (ideal when you forget your power adapter)
– a backpack that easily locks onto a desk so you can leave it and not worry about getting it or the contents stolen
– valet service for when you’re late for class and can’t find a parking spot
– a pencil and eraser combo that is part of a USB stick

Continue reading Business Q&A: What’s a marketing product for college students?